Jan 26, 2017 21:00:00

One day, the use of adult sites by female users dropped sharply, what happened?

By

Ludo Rouchy

On Saturday, January 21, 2017, a large-scale demonstration `` 2017 Women's March (2017) that appeals to various issues such as women's rights, protection of the natural environment, LGBTQ rights, racial discrimination, religion, worker rights, etc. Women's March) ”was held. The demonstration took place as a protest against President Trump, who continued to disrespect women, and was attended by millions of women from around the world. However, in order to solve the simple question 'Did many women participate in the demonstration?', Pornhub, a very popular adult site, is investigating the usage status of female users on January 21, 2017. ..

2017 Women's March Traffic Changes – Pornhub Insights
http://www.pornhub.com/insights/womens-march

At the beginning of January 2017, Pornhub released a statistical report summarizing the usage status for one year , and according to this, 26% of Pornhub users are female.

Since January 21, 2017 was Saturday, Pornhub calculated the 'average traffic of female users accessing Pornhub from the United States on Saturday' and created the following graph. The dark blue graph showing females was below the average after 9 am, 6.4% lower than the average at 3 pm and 8.2% lower than the average at 8 pm, and January 21 is clearly female. You can see that the user's access was low. On the other hand, the traffic of male users was above average until 11:00 am, but it fell 4.3% below the average at the time of the lowest decline from the afternoon. In other words, January 21, 2017 seems to have had less traffic overall than Saturday's average, especially for female users.

If we focus on Washington, DC, one of the places where the 'Women's March of 2017' took place, we can see that the data is as follows, which is considerably lower than the average traffic of all female Pornhub users. In particular, the result was 19% lower than the average at 2:00 pm. It's unclear how much it will increase or decrease compared to other regions when extracting only 'female users in Washington, DC', but January 21st is certainly traffic by female users accessing Pornhub in Washington, DC. Seems to have been very few. In Washington, DC, an estimated 500,000 to 680,000 women participated in the demonstration.

Similarly, in New York, where the 2017 Women's March took place, an estimated 400,000 to 500,000 people participated in the demonstration. Looking at the average traffic of female users on January 21st, focusing on such New York users, it was said that less than average traffic was obtained throughout the day. The lowest traffic was at 8:00 pm, 19% lower than average.

In addition, the data for Los Angeles is shown in the graph below. Los Angeles recorded 22% lower than average traffic at 2:00 pm. It is estimated that 500,000 to 750,000 people participated in the demonstration in Los Angeles.

So it seems that the traffic by female users on January 21st, when the 'Women's March 2017' took place, was lower than average. However, information such as how many women were accessing it is unknown.