"Digital in 2018" which understands the difference between the world and Japan with various numbers related to the Internet is released


Marketing company'sWe Are SocialAnd social media management systemHootsuiteSurvey data summarizing various figures related to the Internet "Digital in 2018"Has been released. The survey reveals that the majority of the world's population, the 4 billion people, is an Internet user.

Report: World's internet users pass the 4 billion mark

According to the latest survey, more than half of the world's population is using the Internet, and in 2017 it turned out that about 2.5 billion new users used online services for the first time. Survey data by We Are Social and Hootsuite is summarized in the following slide.

The low-priced smartphone and mobile data plan that are available at affordable prices are supporting the increase of Internet users in recent years. In 2017 more than 200 million people got a mobile terminal for the first time and that two-thirds of the 7.6 billion people worldwide population in 2018 possess mobile phones. And since more than half of the mobile phones used today are smartphones, there are a lot of people who can get connected to the Internet as soon as they have a mobile phone.

In parallel therewith, the number of social media users is also expanding, there is surprising data that the most popular social media in each country has increased the number of users by about 1 million every day in the past 12 months .

The world population as of 2018 is about 7,593 million people. Among them, the number of users using the Internet is 4,021 million, the penetration rate is 53%, the number of users using social media is 3,1 96 thousand people, the penetration rate is 42%, mobile phones The number of users is 5,135 million, the penetration rate is 68%, the number of active users using social media via mobile terminal is 2,958 million people and the penetration rate is 39%.

The graph below shows the average of the time each country's Internet users spend on the Internet on a day. The longest time is 9 hours 38 minutes in Thailand and 4 hours and 12 minutes in Japan.

The following map shows the Internet penetration rate by region. The region with the highest penetration rate is 94% in northern Europe, followed by 90% in Western Europe and 88% in North America. The lowest penetration rate is 12% of Central Africa, while East Asia to which Japan belongs is 57%.

The Internet penetration rate ranking by country is as follows. It is characteristic that many Middle Eastern oil-producing countries such as Qatar (99%), the United Arab Emirates (99%), Kuwait (98%), Bahrain (98%) are ranked high. On the contrary, the most popular Internet is 0.06% of North Korea, which is a low penetration rate in the case of disconnection.

The number of users using mobile terminals is 5,135 million people, the penetration rate is 68%, the total number of mobile terminals connected to the Internet is 8,485 million people, exceeding the total population of the world You can see that mobile terminals are used all over the world. Note that the number of people possessing a mobile terminal is calculated with 1.65 mobile terminals per person.

When examining which terminal the traffic on the Internet is via, it seems that 43% is PC, 52% mobile phone, 4% tablet, 0.14% by other terminal such as game machine.

In addition, I checked which terminal Facebook users are using, 31.8% of people using PC via PC, 95.1% of people using smartphones and tablets, 0.5 people using mobile phone (feature phone) %, People who use only tablet is 8.8%.

The graph below shows how much users of social media are increasing annually by country. It is Saudi Arabia that the number of users of social media is increasing most, and the rate of increase is 32%. The world average is 13% and Japan is 11%.

According to Facebook user's profile page, the age groups are as follows. The most common are men from 25 to 34 years old with 371 million.

Belarus has more female users on Facebook, and female users account for 58% of the total. Conversely, there are more male users in Yemen, whose proportion is 85% of the threat.

The graph below shows the average time for social media users to use social media by country. Filipino people are spending the most time on social media, and they use social media for an average of 3 hours 57 minutes a day. In addition, Japan is available for 48 minutes on average for the day.

The graph below shows the number of users by social media. The biggest users are on Facebook, followed by YouTube, WhatsApp, Facebook Messenger, WeChat. Twitter, which is popular in Japan, is ranked 11th overall and LINE is 18th.

Popular messenger applications by country are as follows. LINE is the most popular country except for Japan, Taiwan and Thailand only.

Instagram users are as follows. It is well understood that women's support is high compared with Facebook, the most common being women between the ages of 18 and 24, the number of which is 128 million.

The following map shows the percentage of users using mobile communications by region. Northern Europe (109%), Western Europe (98%), Oceania (98%), Southern Europe (97%), North America (95%) are high, Central Africa (12% It is the lowest.

Norway (61.2 Mbps) is the fastest mobile download average download speed, the slowest is Iraq's (4.2 Mbps).

The amount of data via mobile communication is increasing year by year, and data traffic used by a smartphone per month is about 2.9 GB.

EcommerceThere are 1.77 million users of system services worldwide, with a penetration rate of 23%. The e-commerce market size is 1,474 billion dollars (about 160 trillion yen), and the annual usage amount per e-commerce user is about 833 dollars (about 90,000 yen).

The penetration rate of e-commerce is the highest in the UK (78%), Japan is the eighth highest 63% recorded.

Looking at the annual usage amount per e-commerce user by country. The largest amount consumed is British $ 2062 (about 220,000 yen). Japan is a little higher than the average of $ 1014 (about 110,000 yen).

in Note, Posted by logu_ii