Google began delivering perishable goods with Amazon on the same day delivery service "Google Express" against Amazon

The same day delivery service provided by Google "Google Express"We started delivery of fresh food in San Francisco and Los Angeles.

Cold grocery FAQ - Google Express Help
https://support.google.com/shoppingexpress/answer/6315260

Google Launches Fresh-Grocery Deliveries - Digits - WSJ
http://blogs.wsj.com/digits/2016/02/17/google-launches-fresh-grocery-deliveries/

Google's immediate delivery service "Google Express" was Google's experimental offeringGoogle Shopping ExpressService renamed & charged for the service called. Costco andTargetIt is possible to get delivery within a few hours by ordering the products in the store with a service that is participating in several major retail chains.

Google Express sponsors include Costco and Toys R UsL'OccitaneFrom companies familiar in Japan such as Target ·Barnes & Noble·Whole Foods MarketThere are also major chains such as. Therefore, books and home appliances. Everything from beauty equipment to foodstuffs can be purchased.


Delivery service of perishable fresh food such as meat and eggs started in some areas of San Francisco and Los Angeles with that Google Express.


In the first place, the fresh food delivery business is said to be a field that needs to hold a lot of inventory, so it is said that it is a field with little affordability. However, Amazon and other companies that have entered this field earlier than Google have managed to make profits with high delivery costs and a very low profit margin of 2%. These companies have huge warehouses near the delivery area and have a huge refrigerated warehouse to stock fresh foods in the warehouse. However, Google seems to pick up and deliver the item directly from the store of the partner company, so that Google itself can avoid the risk of "holding many fresh food stocks".

Some areas of San Francisco started service from Costco's fresh food delivery, and in Los Angeles, CostcoSmart & Final·Vicente FoodsIt seems that service will start from the delivery of fresh food of. The same day delivery service of fresh foods is available for purchase of more than $ 15 - $ 35 (about 1700 yen - 4000 yen).


The annual membership fee of Google Express is $ 95 (about 11,000 yen), but delivery of fresh food can be used with a delivery fee of 2.99 dollars (about 340 yen) for each member. Amazon Prime Now, a competitor service, can only use the service, but Google Express can also use the service if you pay a shipping fee of $ 4.99 (about 570 yen) + item price even for non-members.

In recent years GoogleWi-Fi routerTo sellMobile communication serviceEric Schmidt, president of Google, said in the past that "If our rivals are Bing or Yahoo There are many people who think, but Amazon's biggest rival in the search field is Amazon.Amazon may not be regarded as a search engine in general terms, but people always search with Amazon when they want something "TalkYou can guess that you are expanding Google Express as a service to combat that biggest rival.