Amazon expanded its original products, coffee and disposable diapers also appeared

The Wall Street JournalAccording to the report, Amazon is a private brand "Amazon Basic"It is expected to expand the product lineup of. Amazon spreading hands of original products to not only coffee but also disposable diapers for children seems to have certain winnings.

Amazon to Expand Private-Label Offerings-From Food to Diapers - WSJ
http://www.wsj.com/articles/amazon-to-expand-private-label-offeringsfrom-food-to-diapers-1463346316

Amazon may soon sell its own food and baby products | The Verge
http://www.theverge.com/2016/5/15/11679654/amazon-private-label-food-baby-products-launching-report

At the time of article creationAmazon BasicHandled items are limited to cables of smart phones and AV equipment, batteries, office supplies and pet supplies. However, the Wall Street Journal reports that Amazon expects Amazon to add foods and daily necessities such as coffee, nuts, spices and even disposable diapers.


The Wall Street Journal has already confirmed that Amazon has filed trademarks for products such as razors, pasta, potato chips, etc. Amazon BASIC of food and daily necessities will appear within a few weeks. In addition, we anticipate that Amazon Prime members will be able to purchase items that will newly join Amazon Basic. Amazon continues to enrich the services to prime members with the aim of increasing the number of paid members, and Amazon Basic of food and daily necessities seems to be part of the strategy of expanding this service.

Also,Amazon FreshIt seems to be said that it makes sense that Amazon, which has been proven in food delivery, adds food and daily necessities to Amazon Basic. Since Amazon holds information on customer's product purchase behavior in a huge net mail-order business, it is known to introduce Amazon Basic into the field where profits can be raised with low price and high quality products , New products that join Amazon Basic can be expected to have a major impact on existing manufacturers.

Whether Amazon's brand food and daily necessities are also handled at Amazon.co.jp in Japan is a necessity.