It is reported that Amazon is considering reducing or withdrawing its own brand such as 'Amazon Basic'

Amazon is developing its own brands such as ' Amazon Basic ' which has daily necessities such as dry batteries and USB hubs , and ' Amazon Essentials ' which has a lineup of clothes such as shirts . However, it has been pointed out that Amazon has an exclusive behavior such as 'displaying its own brand products at the top of the search results', and in order to avoid the pursuit of regulators, it reduced its own brand and reduced its own brand department. It is reported that it is also planning to close it.

Amazon Has Been Slashing Private-Label Selection Amid Weak Sales --WSJ
https://www.wsj.com/articles/amazon-has-been-slashing-private-label-selection-amid-weak-sales-11657849612

In addition to 'Amazon Basic' which deals with daily necessities and 'Amazon Essentials' which deals with clothes, Amazon has many own brands such as ' Happy Belly ' which deals with food brands and ' Presto! ' Which deals with cotton swabs and toilet paper. However, it was pointed out that Amazon's own brand has a policy that may violate the antitrust law of 'displaying its own brand products in a more prominent position than other companies' products'.

Pointed out that Amazon is displaying its own brand products in a more prominent position than other companies' products --GIGAZINE

According to a report by The Wall Street Journal, Amazon executives have instructed their brand representatives to cut the number of products in half. The reduction of own-brand products is aimed at evading regulators' pursuit of monopoly strategies such as those mentioned above.

In addition, sales from Amazon's own brand products were about 1% of the total retail sales price of Amazon, and some Amazon officials said that 'low sales of own brand products' are also own brand products. It points out that it is one of the causes of the reduction. 'Amazon executives were also considering closing their own branding division,' said an Amazon official.

'We have never considered closing our own brand division,' Amazon told The Wall Street Journal, 'We have done it for decades, just as many retailers have done. We continue to invest in the brand sector. '