Twitter is developing a new technology to turn your tweets into advertisements

ByDenis Vahrushev

It is reported that Twitter is developing a technology to utilize tweets by users as corporate advertisements as a new advertising platform. This service will be deployed for business, advertisers will be able to see general user's reactions about their products, and it is expected that a big merit of being able to divert favorite tweets as they are to their own advertisements is expected.

Twitter's new pitch to brands: Turn everyday fan tweets into ads
http://digiday.com/platforms/twitters-new-pitch-brands-turn-everyday-fan-tweets-ads/


Twitter wants to let brands turn your tweets into ads | VentureBeat | Marketing | by Ken Yeung
http://venturebeat.com/2016/01/11/twitter-wants-to-let-brands-turn-your-tweets-into-ads/

Twitter is setting up a new advertising service under development as "Brand enthusiast gallery(Product brand fans' gallery) "and collect Tweets about products that Twitter has undertook advertisements, so that advertisers can choose tweets that they like from among them as advertisements. After being chosen tweet, after obtaining the permission from the tweet, the following side scrolling typeCarousel advertisementIt will be delivered as.

Wow this is an aggressive ad unitPic.twitter.com/uLZItg58 nX

- Nathan Bashaw (@ nbashaw)2015, March 19

Twitter is the world's largest home appliance trade fair held from January 6, 2016CES 2016"In addition to the demonstration of existing services, we explained the new service to advertising agencies and major brands, and the advertising agency was able to see a part of the new advertisement service. Besides, TwitterInvest in headphone makersAnd announced the new movie editing function of Twitter and Vine. Also, from January 5th, a new advertisement for business "Conversational cardTwitter is putting effort into advertising business, such as starting operation of "

At present, however, advertisers often rely on celebrity tweets to advertise their products, and there are advertising agencies specializing in advertising through celebrities' SNS. If the user's advertisement tweet is implemented, it is likely to make it easier to do an ad tweet without using a celebrity account. News siteDigiday"On social networking sometimes, general users may have greater influence than celebrities.In addition, compared to celebrities who are paid advertisement with advertisement, they are more likely to be consumers It is possible to gather live voices, "he says about new services.

About Twitter does not comment on new advertising service.