X (formerly Twitter) introduces a new ad format that is not clearly labeled as an ad, causing confusion



User and media reports have revealed that X (formerly Twitter), which continues to undergo major changes under Elon Musk, is rolling out a new advertising format. With this new ad format, it is not specified whether a post is an advertisement or not, and instead of being able to like or repost, clicking on the user icon or post will send you to an advertising site.

X rolls out new ad format that can't be reported, blocked | Mashable

https://mashable.com/article/twitter-x-new-clickbait-ad-format



Multiple users have noted that X has started introducing strange new ad formats. The overseas media Mashable points out that this ad format is the least transparent product among X products, and says, ``The fact that we are developing this kind of advertising means that X has little to do with attracting advertisers. 'I think it shows how much they are struggling,' he said.

New ad formats discovered on X by multiple users are displayed on X's 'Recommended' feed, and unlike previous advertising posts, it seems that they cannot be 'liked' or 'reposted'. Also, it is not clearly stated that it is an advertising post, the account that posted the post is not displayed, and only part of the photo included in the advertisement is displayed in the poster's account section. Therefore, from the user's perspective, there is no way to know who posted the advertisement.

The following post is an example of a post that uses the new ad format. The post says, 'This may seem unbelievable, but it happens every day in Dubai,' and it's hard to tell if it's an ad or not, but when you click on the post or account icon, you'll see a unique It seems that you are being directed to a third-party content mill website where many advertisements are posted.



Below is another example of a new ad format post. The post reads, 'If you suffer from tinnitus, you'll love this recent breakthrough,' and while the content is more advertising-like, it doesn't provide any specific information about the product. It is unclear whether it is an advertisement or by which company.



Mashable points out that the new ads that are now displayed on X are ``generally similar to clickbait ads that are displayed at the bottom of posts on content farm sites.'' It is unclear who posted these ads, and the user profile of the posting account is also hidden from view, and when you click on the icon, you are redirected to an external site where the ads are compiled. Masu. Mashable has confirmed that these ads are being served on the X mobile app, but it is unclear whether similar ads are being served on the browser version.

Mashable has also confirmed that ads with the exact same wording are being distributed through the RevContent ad network, a competitor of Yahoo and Taboola. Mashable noted that this new ad format may be served by a third-party ad provider, as it could not be found in X's existing ad management screen.

Multiple users on X have also discovered new ad formats and pointed out that they are problematic.




Another user said, ``Hey, what on earth is this? It can't be clicked, there's no account name or username, and it claims it's not an ad.'' He seems to be wondering about the new ad format.




Also, with this new ad format, there is no hamburger icon in the top right corner of regular posts or ad posts, so you cannot mute or block the account posting the ad, which you can do with regular ad posts. Features like 'Why am I seeing this ad' and 'Report an ad' are also not available. The biggest difference from regular advertising posts is that advertisements and X accounts are not linked.

Since Musk bought Twitter, X has struggled to attract advertisers , with Musk bluntly saying that X's ad revenue has fallen by 50% . To stem the decline in ad revenue, Musk is looking to partner with ad tech companies to sell available ad inventory, and plans to partner with Google to deliver programmatic ads in September 2023. Masu.

Regarding the reason why a new ``new ad format whose target audience is unknown'' has started circulating, Mashable says, ``The specific user viewing the ad is not targeting any of the brands currently running ads.'' Or, it could mean that the brand advertising on 'There is a possibility that if you had not blocked it, you could have been targeted with ads.'

Mashable says, 'Regardless of the reason why these users aren't being served ads directly from the platform, the important thing is that they aren't seeing the ads. This is because X is unable to sell enough ad space directly to brands and It means that the ad has to be served by an ad network instead. Selling ads directly leads to much more revenue generation for the company, so 'This means that X's advertising revenue is decreasing.'

In addition, it was pointed out that X's promotional tags disappeared from advertising posts in September 2023.

It is revealed that X (formerly Twitter) is displaying advertising posts without promotion tags - GIGAZINE



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