Mar 21, 2025 11:06:00

Discord announces that it will introduce video ads to its mobile app from June 2025

The chat communication tool 'Discord' has been running a pilot version of a program called '

Discord Quest ' for PC since March 2024, where users can earn rewards such as avatar decorations and in-game content by watching video ads. Discord has now announced that it will officially release Discord Quest on its smartphone app from June 2025.

Discord Announces First Mobile Ad Format, Broadening Advertising Opportunities
https://discord.com/blog/announcing-quests-advertising-on-mobile

Discord is getting mobile ads | The Verge

https://www.theverge.com/news/633166/discord-mobile-video-ads-quests-ipo

Discord heightens ad focus by introducing video ads to mobile apps in June - Ars Technica
https://arstechnica.com/gadgets/2025/03/discord-heightens-ad-focus-by-introducing-video-ads-to-mobile-apps-in-june/

Discord Quests, whose pilot version was released in March 2024, allows users to receive avatar decorations , in-game content, and more by playing certain games or watching video ads. Until now, Discord has only rolled out this feature for PC.

On March 20, 2025, Discord announced that it would introduce Discord Quests to the smartphone version of the Discord app in June 2025. This initiative, called 'Video Quests on Mobile,' is Discord's first advertising offering on the smartphone version, significantly expanding advertisers' reach while maintaining Discord's commitment to a user-first, reward-driven advertising experience.

Video Quests on Mobile will display a banner within the app letting you know that a Discord quest is available.

Tap the banner to view the details and rewards for the Discord quest. Tap 'Accept Quest' to accept the ad.

Then the ad will be displayed.

Once you complete the ad viewing, you can earn rewards.

'Expanding our advertising platform to mobile devices is a natural evolution of our strategy,' said Peter Celis, senior vice president of product at Discord. 'Our mission is to create the most authentic, player-centric advertising platform. The expansion of Discord Quests to mobile devices gives our brand partners access to users across platforms, creating new opportunities for businesses to connect with their communities in meaningful and performant ways.'

In addition, Discord Quest allows users to hide certain promotions or turn off personalized promotions, and Discord says this feature will also be available to users of the mobile app.