Twitter is researching subscription models to increase revenue
It is clear that Twitter is working on a new revenue-generating subscription model in order to change the revenue structure that is completely dependent on advertising revenue.
Twitter is studying new ways to increase revenue with subscription model-9to5Mac
On July 9, 2020, online job listings revealed that Twitter is working on a new subscription platform, Gryphon.
It turns out that Twitter is working on the development of the subscription platform ``Gryphon''-GIGAZINE
Following that, a tweet shared by Twitter for investors reveals that the company is continuing its research on subscription models to increase revenue. However, it's unclear how the subscription model under consideration by Twitter will work and when it will be available.
We're also in early stages of exploring add'l potential revenue products that complement our advertising business, which may include subscriptions & others.It is very early; we do not expect any revenue against these in 2020. $TWTR
— Twitter Investor Relations (@TwitterIR) July 23, 2020
Most of the revenue for Twitter is generated from advertising, but in order to increase the new revenue source, the company is considering a 'subscription model' that allows you to use the service for a certain period of time by paying a fee I am. Twitter's CEO Jack Dorsey said on Thursday, July 23, 2020, 'We'll be testing different approaches for different users during 2020.' 'New revenue lines will complement our advertising business.' We are confident that we will start implementing the subscription model by the end of 2020.'
The most likely scenario for Twitter's new subscription model is 'remove ads from the platform.' Offering the option to remove ads from the platform by paying a monthly fee is a business model adopted by many platforms such as YouTube.
In addition, Twitter is also working on developing new APIs to provide more functionality to third-party apps.
Related Posts:
in Web Service, Posted by logu_ii