It turns out that X (formerly Twitter) plans to divide paid subscriptions into three stages: ``Display all ads'', ``Half ads'', and ``Zero ads''



X (formerly Twitter), which has been suffering from a decline in advertising revenue and active users since its acquisition by Elon Musk, offers the paid subscription service X Premium (formerly Twitter Blue) as one of its sources of income. It has been reported that X is planning to divide its subscription plan into three levels: ``Display all ads,'' ``Half ads,'' and ``Zero ads.''

X CEO Yaccarino tells bank lenders that revenue grew by single-digit percentage -source | Reuters
https://www.reuters.com/technology/x-ceo-yaccarino-tells-bank-lenders-that-revenue-grew-by-single-digit-percentage-2023-10-05/



Elon Musk's X, Formerly Twitter, to Test 3 Tiers of Paid Premium Service - Bloomberg
https://www.bloomberg.com/news/articles/2023-10-05/x-tells-bankers-that-advertisers-are-back-but-spending-less

X working on new subscription tiers to let users remove ads
https://9to5mac.com/2023/10/05/x-premium-subscription-tiers-ads/

It was reported that Linda Yaccarino, CEO of X.Corp, which operates X, held a meeting with bank officials on October 5th and explained X's business expansion plans. According to overseas media outlets Reuters and Bloomberg, Yaccarino expressed a positive outlook on the future of X, reporting that revenue across advertising, data licenses, and subscriptions increased by more than 5% from the second quarter of 2023 to the third quarter of 2023. He said he did.

This information is consistent with Mr. Yaccarino's statement on September 27, 2023, in which he said, ``X is expected to be profitable in early 2024.''

X (formerly Twitter) CEO Linda Yaccarino reveals that X is expected to be profitable by early 2024 - GIGAZINE



Yaccarino also reportedly explained that they are planning to test ``splitting the subscription service into three plans based on the number of ads shown to users.''

X Premium, a subscription service of We offer various benefits such as the ability to post long texts, the ability to make text bold or italic, and the ability to post long videos up to 3 hours.

At the time of article creation, the price of X Premium is 8 dollars per month (980 yen per month in Japan) and 84 dollars per year (10,280 yen per year in Japan), but X is 3 with a difference in the amount of advertising displayed. We are considering preparing two plans and changing the fee structure.

Aaron, an app researcher who actually analyzed the code of the latest version of the X app, said ``Premium Basic'' where all ads are displayed, ``Premium Standard'' where ads are halved, and ``Premium Plus'' where ads are zero. I discovered that there are three plans that may appear.



Although it is said that X's profits are improving, it has also been reported that since Mr. Mask's acquisition, there have been consecutive months in which profits have decreased by more than 55% compared to the previous year.

US ad revenue at Musk's X declined each month since takeover -data | Reuters
https://www.reuters.com/technology/us-ad-revenue-musks-x-declined-each-month-since-takeover-data-2023-10-04/



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