X (formerly Twitter) changes specifications to pay creators based on engagement instead of advertising

It has been revealed that the revenue sharing system of X (formerly Twitter) has been updated, and the amount of distribution will be determined by 'how many times premium users reply to, repost, and like content.' This change will take effect on November 8, 2024.

Creators! We're excited to unveil our biggest update to Creator Revenue Sharing yet.

Payouts are increasing and you'll now be paid based on engagement with your content from Premium users - not ads in replies.

Here's what's changing:

— X (@X) October 9, 2024

Elon Musk's X will no longer pay creators based on ads but on engagement | Mashable
https://mashable.com/article/x-twitter-creator-revenue-program-x-premium-engagement-change

X offers a monthly subscription service called ' X Premium ,' which has the advantage that users' posts tend to rank higher among replies. X Premium users who meet certain requirements, such as having 'received more than 5 million impressions in the past three months,' can participate in a ' revenue sharing program ' that allows them to earn revenue from their posts.

Under the previous distribution method, the amount of distribution was determined by 'how many times X-Premium users viewed the ads displayed in replies to posts by users who participated in the revenue sharing program.' However, this has been abolished and the amount of distribution will be determined by 'how many times X-Premium users replied, reposted, and liked posts by users who participated in the revenue sharing program.'

According to X, the change will take effect on November 8, 2024. X says that 'this change will allow users to earn higher rewards.'

This change was met with comments such as, 'This is only natural, since ads don't appear on the higher-end version of X Premium,' as well as, 'After seeing this news, I don't know whether it's a good thing or a bad thing.'

Me when I see this news not knowing if it's good or bad pic.twitter.com/8Byh86mtQK

— greg (@greg16676935420) October 9, 2024

Technology media Mashable points out that 'X appears to be trying to focus on expanding premium subscription revenue rather than declining advertising sales.' In fact, X's advertising revenue is expected to fall by about 40% year-on-year as of 2023 , and market research shows that 26% of companies that advertise on X expect to reduce their advertising spending in 2025. It's a tough time for X.

26% of X (formerly Twitter) advertisers are considering reducing advertising costs, due to hate speech and harmful content - GIGAZINE