I tried comparing Matsuya's "Premium Beef Cattle" and "Beef Cattle", which is about 30% higher than the actual price

Yoshinoya raised the quality by raising the quality (tax included 280 yen → tax included 300 yen), Sukiya price cut (280 yen → 270 yen including tax), Matsuya raised 10 yen (tax included) 280 yen → 290 yen including tax), we made three different countermeasures, but Matsuya from 38th yen on tax July 22 (Tuesday) "Premium beef cattleWe will release the beef cattle at 290 yen including tax at 621 shops around the Kanto area by the end of July, and will switch to premium beef stew. In the power up of this time we changed the beef from frozen to chilled meat, changed the sauce and said that the cost rate is higher than before. I tried comparing normal beef meat with tax of 290 yen and premium beef meat with tax including 380 yen because it is a big deal.

Premium beef cattle on sale! | Matsuya Foods
http://www.matsuyafoods.co.jp/2014/07/17/2607/

First to Matsuya which offers usual beef cattle.


Looking at the ticket vending machine ......


There was a usual beef cattle of 290 yen including tax. I will place an order immediately


Before waiting for 3 minutes beef cattle arrived. Although the cattle meat was not renewed at the visited store, it seems that miso soup has been renewed for 4 days ago.


This is normal beef cattle.


The thickness of beef is about this.


Although the sauce is soaked moderately, somewhat streaky remains, the taste of the meat is diluted. I felt that the taste of the sauce was somewhat weak, and it was better to have a bit more salt.


The compatibility with rice is not bad, but weakness of sauce taste is anxious.


As premium beef cattle comes with specialty black sesame roasted seasoning, I will put a desktop seasoning on the usual beef cattle.


Although it has a pungent taste, the impression such as citrus and pepper is weak. It seems to be said that it is sufficient quality as a thing that can be used for free.


Miso soup was an impression that the taste of soup became stronger than before, and it became a mellow taste. If it is free, it is one thank you article.


Next, I went to a store dealing with premium beef tallow.


Even at stores, we are promoting brand new products.


Currently it is a store limited release, sold at 286 stores in Matsuya.


Looking at the ticket machine ... ...


I found a premium beef cattle. Tax included, respectively, Yunimori is 380 yen, Omori is 520 yen, Shenmen is 630 yen and mini is 330 yen.


A premium beef cattle arrived almost without waiting when giving me a meal ticket. Nagatome and miso soup come with a set.


The appearance of the premium beef cattle looks like this. I felt that the meat was thick.


It seems that the meat uses chilled meat, but it is hard to understand a little if stewing it.


I felt somewhat thick beef.


Beef had a more delicious taste than the previous beef cattle, there was a chewy response, which seemed to be the difference of No. 1. Certainly the quality of beef has become higher, but I feel like I can make an opinion that Yoshinoya became like it.


The beef is thick and juicy, so the impression of eating with rice is different, but after all the impression that the taste of the sauce is somewhat weak. It seems to be using sauce that does not add additives, but on the contrary it seems to be an enemy.


I will try a special black sesame roasting seasoning.


Black sesame roasted seasoning is a little brownish appearance.


Although it smells certainly compared to the Nanami of the desktop, it is a little disappointing as a seasoning which comes with "premium". As a whole impression, although it is no doubt that the taste of beef is upgrading, it is a place that I can not say anything if I want to raise the price by about 100 yen and want to eat this beef cattle. For example, if the menu of 780 yen is raised to 880 yen, the price increase is about 10%, but the menu of 290 yen raises the quality to 380 yen and the price increase is about 30% higher price so all consumers I feel that it will be difficult to accept the price.


Miso soup has also been renewed at this shop, and something stronger in taste than before was used.


The premium beef cattle will be switched sequentially at shops throughout the country. If you like beef don, try eating once it seems good.