New models in summer such as Xperia ZL 2 and Galaxy S5 and au WALLET appear at "au presentation 2014 Summer"

SOFTBANK is pleased to announce the results on the 7th of May at the earnings briefing for each seasonPolicy not to hold a new product presentationAlthough it made clear, au has remained unchanged this year from 13:00 on Thursday, May 8, 2014 "Au presentation 2014 SummerWe are holding a live broadcast from the local site this time as well.

Au presentation | New models and updates of smartphone | au
http://www.au.kddi.com/mobile/product/selection/presentation/


The venue for "au presentation meeting 2014 Summer" is The Prince Park Tower Tokyo.


The scene to be held at the Convention Hall on the second floor of the hall ...


Take the escalator and go underground.


The receptionist is like this. There is air with tension.


Reporters and photographers who are looking forward to the recital are on the rise.


· 2014/05/08 12: 35
The venue of the recital is open.


· 2014/05/08 12: 53
The recital will start shortly.



· 2014/05/08 13: 05
The recital begins.


First of all Takashi Tanaka's president is at the top.


KDDI Takanaka President:
The number of au subscribers exceeded 40 million on February 24. Thank you for your patronage.



Graph showing movement of the number of subscribers


"Au to the new stage"


NTT Docomo issued the iPhone, and there are voices that everyone looks the same because each company has dealt with LTE, president Tanaka said. Among them, KDDI said, "Within homogeneity, we will provide" exceeding expectation "in every field and will refine."


There will be various 'WOW' at today's recital


· 2014/05/08 13:17
Speaking of "network", area and speed


The au 4G LTE of the 800 MHz platinum band provided by au ... ...


Achieve 99% coverage on March 14, 2014


This is the real population coverage rate. In terms of area it became 1.5 times compared to one year ago.


The cover rate of 2.1 GHz is 85%


It will be expanded to more than 90% by the end of March 2015


It is aiming for the effective speed No. 1 by installing LTE-Advanced (CA) and WiMAX 2 + double


· 2014/05/08 13:24
"Bundle radio waves, double the speedCA (Carrier Aggregation)


By CA, until now, the radio wave that can be used simultaneously was either 2.1 GHz or 800 MHz, but it is possible to receive two simultaneously.


Receive up to 150 Mbps compatible area is increasing drastically


WiMAX 2 + expands from Tomei Osaka to the whole country, to the 20 thousand station scale at the end of the fiscal year.


We plan to speed up speed as well


· 2014/05/08 13: 27
"The speed is double!"


There is a tendency that the needs of smartphones are steadily headed towards those with big screen


What comes to cherish as it becomes "Battery mochi"


Au 2014 New models in the summer line up terminals with large capacity batteries with large screen of 5 inches or more


So this is the lineup of the new smartphone


· 2014/05/08 13:36
"Xperia ZL 2" is equipped with 5.0 inch full HD display, battery capacity is 3000 mAh, 4 K movie shooting is supported, stereo speaker is installed.


"Galaxy S5" has 5.1-inch full HD display, battery capacity is 2800 mAh, 2.5 GHz quad-core CPU is installed, high-speed autofocus, waterproof, dustproof compatible.


"AQUOS SERIE" is equipped with 5.2 inch full HD IGZO liquid crystal display, the battery capacity is 3150 mAh, screen occupancy is about 80%.


"URBANO" is equipped with 5.0 inch full HD display, battery capacity is 3000 mAh, handwriting & magnifying glass & smart sonic receiver, waterproof, dustproof and shock resistant.


"Isai FL" is equipped with 5.5 inch WQHD display, battery capacity is 3000 mAh, 2.5 GHz quad core CPU loading, 4 K movie shooting available.


President Tanaka will show us where to launch with double touch


WQHD is about Wide Quad High Definition, about 1.8 times high definition display of full HD.


2014/05/08 13:41
Next is a tablet. "Xperia Z2 Tablet" is the world's thinnest, lightest, waterproof, full-seg compatible tablet.


"ASUS MEMO Pad 8" is the first installment of Intel's latest quad-core processor in Japan.


"Another".


Highly durable smartphone conforming to US Department of Defense procurement standard MIL-STD-810G


"TORQUE". A terminal that boasts high robustness that clears the endurance test prescribed by the Department of Defense.


"One more thing." HTC's NEXT "J series" will also appear.


· 2014/05/08 14: 02
Next is the story of the service. The number of au Smart Pass members exceeded 10 million.


For example Disney PASS. Disney content is all you can use unlimited monthly amount of 372 yen.


It is possible to make it all Disney specification both inside and outside.


Smart support is developing event participation type smart classes


Expand One to One support menu. A face-to-face support place was also created for those who want money to come and not want to go home.


And, "To the day's best wow".


That's Kore, "Au WALLET (au wallet)".


It is like a card, but it is not a credit card


Currently, the settlement amount of electronic money is small for every one, but the number of cases is increased to 30% of credit card.


As a consumer, you will be able to use payment methods that earn points from cash settlement. Consumption tax increase tax leaves fractions and "conscious that you do not want to carry small change" should be strong.


Credit cards can be used in various shops and can be settled in high value, there is a characteristic that it can be used for anyone for electronic money and it fits a small amount of shopping.


Meanwhile, credit cards are limited in ownership, and electronic money is limited in the place of use.


So we propose "Value beyond expectation" with a new electronic money card called au WALLET.


"Goodbye, your wallet!"


· 2014/05/08 14:15
Au WALLET's CM looks like this















Au WALLET starts on May 21



The charge is "au simple settlement" and it is two kinds of charge and auto charge, it can be paid together with the communication fee. In addition, it is possible to pay with au shop · Jibun bank · credit card.


As a campaign there is an initial charge 10% increase until June 30, and if you charge more than 5000 yen from Jibun Bank by December 31, there is a 5% increase, these two effects can overlap.


Au WALLET is electronic money, but MasterCard merchants can use it like a credit card.



Shopping on real net is 1 point in tax included 200 yen, communication fee will be 10 points by 1000 yen tax exclusion.


"Au WALLET Welcome Gacha!" Will be accumulated only by going to the au shop from June 2 to December 31.


In some shops, there are places where there is added in addition to the usual point granting.


For example, in the case of 7-Eleven, 200 yen × 1 point is multiplied by 10 in June.


Other partners look like this.


EVERY MART opened in au shopping mall on June 5 new opening


The accumulated points can be used for shopping.


In addition, you can easily check the balance and the number of holding points in the application.



Au Value Chain


It is lucky to create new value with points and things



















The commemoration benefit of starting au WALLET service is like this


After this, I invited Mr. George, a new CM character, and actually touched a welcome gacha.


Giant au WALLET card gifts


◆ Q & A
The question and answer respondents were Mr. Yasuhide Yamamoto, Executive Officer Product General Manager Head, Takashi Tanaka President, Mr. Toshitake Amemiya, New Business Promotion Headquarters New Business Headquarters, Corporate Officer.


Nikkei Newspaper Kawano:
Amid the variety of electronic money services, what is the award winning au WALLET? Is there a trick to how au users can use it? Also, while there are things that can transfer the accumulated points to each other, the point of au WALLET is closed, can not we move?

Tanaka:
It is about how au WALLET is, but this is a new proposal for au users and is called "a must-have son". I would like to have all 20 million customers, please have a benefit as soon as you apply. Compared with other electronic money, the reason for saying "new" is that the electronic money is only those closed in a line, whereas the point of au WALLET is that it can be used anywhere. You can also earn points and charge with a smartphone. I think that there is not such a simple thing. Furthermore, if you present "W Take" or ordinary point card together and pay with au WALLET, points will be accumulated on both in considerable probability. If you have a saying "If you use this in this way it is profitable", I would like you to write it on the net.

As for what I am doing for this, as MasterCard also said, I think that the point is user reduction. It is a desire to increase the satisfaction of au users of au users, decided to start by realizing the value chain including au's own real, realizing the mechanism around money.

Freelance Yamaguchi:
Yesterday, SOFTBANK MOBILE 's earnings briefing on accounts ended up telling me that it is a policy not to do product release in the future. Today's au recital also felt the power of au WALLET's explanation more powerful than the terminal explanation, but how do you think of a presentation as au? Another one is about terminals. At the end of April, Microsoft's acquisition of Nokia has been completed and a system has been set up to allow products to be delivered to domestic markets. Please let me know if there is any change in the situation.

Tanaka:
Whether to do a recital or not ... ... It is true that you want to continue as long as you can come. This time, au WALLET is big, but there are many other things I would like to announce, I would like to propose to everyone what we are thinking. However, I think that if you do too much you will get angry (lol)

Regarding Windows Phone, there is no new plan to issue at this time.

Freelance Suzuki:
Although it is said that the au WALLET card has built in NFC, will it be used only for point cards? Also, although au WALLET application was processing capacity of 40,000 a day, what does it mean?

Tanaka:
NFC is attached to the card, although I think that I would like to propose various ways, I will use it for the welcome gacha at au shop at the present time. I am looking forward to seeing what I will do in the future. Although it is 40 thousand, it is a printing machine that makes a card, since it can handle up to 40 thousand sheets a day even if the machine is rotated full, depending on the thought that it will not be a problem if so many applications come in That's it.

Mobile Watch Sekiguchi:
It is in the form of HTC terminal, J series, but what kind of thought can be made into a terminal? Also, this time the large screen is the theme, what kind of lineup will cover the compact device which is not the big screen?

Tanaka:
It is "Hi · M · Tsu".

Yamamoto:
A user using HTC 's terminal is quite out and waiting for the next terminal, so it is a secret that it will be more than expected, to meet that expectation.

Tanaka:
Since I am in the trend seeking such a big screen this time, I thought that I should propose a new terminal, and I got a large screen terminal. However, for example, I do not think that "iPhone alone is OK", and I also want to offer something for customers looking for small screen terminals. However, in the terminal lineup with the desire to propose, for example, customers who used G'Z like "TORQUE" because they want a more heavy duty (highly durable) thing I am doing.