A live relay report of the venue where a new smart model of spring etc. appeared one after another at "au presentation meeting 2014 Spring"

New product / new service presentation "au presentation meeting 2014 Spring" of spring 2014 was held from 10:00 on Wednesday, January 22 (Wednesday).

Au presentation 2014 Spring | au
http://www.au.kddi.com/mobile/product/selection/presentation/

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Arrived at the Sumitomo Real Estate Shibuya Garden Tower which is the venue for "au presentation 2014 Spring".


The presentation will be held in the "Bersalle Shibuya Garden" on the basement floor.


Many people waiting for the launch of the recital.


The meeting is about to begin.


2014/01/22 10: 00
It is a total of 5 models of 4 models of smartphones and 1 tablet to be announced this time.

· "Xperia Z Ultra"
While it is a 6.4-inch large screen, Fabret that realized the world's thinnest 6.5 mm in full HD

· "G Flex"
Fabret that adopts Japan's first curved display and enjoy movies and full-seg with a theater sensation

· "URBANO L02"
A new model that redesigned the design and color variation of "URBANO L 01" which had gained popularity from a wide range of users ranging from smartphone beginners to senior people

· "AQUOS PHONE SERIE mini"
In addition to full HD IGZO display and narrow frame "EDGEST", batteries exceeding 2,000 mAh, quad-core CPU etc. Compact size that fits in one hand but smartphone equipped with high spec

· "AQUOS PAD"
IGZO display and narrow frame "EDGEST" adopted, compact size realized 7 inches. It is a tablet equipped with a high-performance camera such as a bright lens with 13 million pixels · F value of 1.9 · about 0.4 second startup time.

2014/01/22 10: 14
Takashi Tanaka, President and Representative Director of KDDI CORPORATION got on the stage


Spring sales battle called "school discount season" starts in the industry. The recital started from the explanation "Where does au go?"


In 2013 it was a year of a big change that au and SoftBank only handled the iPhone that DoCoMo was handling. Three of them seem to be side by side, but there are various differences, "How about the area?" "How about the model?" "Is the service attractive?" "Plan is advantageous" "Support is satisfying"?


"I want to choose a good one"


According to the suggestion that we propose a new au to customers, "Proposal from au in 2014 Spring"


First of all from the story of the area.


At 800 MHz au 4 G LTE, the real population coverage rate to 99% at the end of March.


Progress from November 2013. The vertical axis is enlarged between 98% and 99%, which seems to be "only 0.1 points advanced", but as you come this way you need to cover up in the mountains, etc. He said he was very difficult.


As a concrete current situation, "LTE is available at all universities throughout the country"


"IPhone 5s / 5c by 47 prefectures by survey on ease of connection satisfaction survey"


Compared to other companies, ease of connection satisfaction au is No.1


Even on graduation trips to overseas ... ....


The correspondence of LTE roaming is steadily progressing, and correspondence began in France just the other day. By the way, it is said that Singapore is the 11th place of destination.


Next is the story of the model.


Three months ago there was an announcement of the 2013 winter model ... ...


Among them, LG × au's original model "isai" appeared


The new model of spring 2014 ... ...


"Wants to worry about big screen"


The number of terminals with screen size of 5 inches or more is on an increasing trend.


There "Fabret of a foreigner"


G Flex "Bend common sense, the world changes."


"Curved body pursuing durability and comfort"


The real machine is like this


The folded feature phone was shaped like a curve that slightly curves and makes contact with the face when talking, but a curve similar to that.


"About 6-inch curved display that full-seg can enjoy with the theater feeling"


When the body is bent, it seems to be scratched to the part that comes into contact well, but if it is about shallow abrasion by scratch recovery back cover it will restore naturally.


Subsequently, "Classic model smartphone -> Fabret"


Xperia Z Ultra


A Bluetooth headset that can talk stylishly will be sold separately.


By using this ...


It is possible to talk and listen to music while keeping the main body in pocket or bag.


7 inch IGZO liquid crystal loaded compact tablet "AQUOS PAD"


"EDGEST (edgesto)" spreads the screen to the limit


EDGEST + 13.1 M camera


"IGZO" 7 inches for full seg also become my TV only


Passtock (Pastock) to link data with smartphone


"Compact smartphone with large screen"


AQUOS PHONE SERIE miniWith 487 ppi ultra high density Full HD IGZO


This is URBANO (Albano)


And this is the winter spring collection lineup of au.


Accessories will also be on sale one after another.


From here we talk about the service. All-you-can-use "au Smart Pass" with tax of 372 yen.


More and more content that can be used is being added


As "content pleasing to students", some applications of "Witch of the Witch and Black Cat" are free, and "Advance Giant" is scheduled to be distributed from the middle of February.


Various member benefits as well


Lotteria's "Kim Katsugen Toge Burger" draws 190 yen, Lawson's Uchi Cafe 'SWEET Anjo and Bean Daifuku free, Morinaga PARM chocolate 1 free.


By saying "pass the exams smartly", we pray for passing in lucky spots.


There is also repair price support for the iPhone / iPad, and when the maximum of 14,858 yen is subscribed to Apple Care +, it becomes substantially 0 yen. This means that up to 7429 yen can be used twice in 2 years.


Bicycle insurance is also available.


Distribution of LINE stamp of "Mottainai Okubun-kun" LINE stamp will be done from January 28 for visitors only.


About price plan













◆ Q & A
Respondents were President Tanaka and Director Kobayashi.

NHK:
Please tell us the aims of launching special spring models, 4 models of spring.

Tanaka:
As I mentioned at the recital, I hear a voice saying "Three companies are side by side". On the other hand, "That's not it, we have the idea that we will start a different axis from now". With G flex, is the smartphone straight? I wonder if it may be bent. There is a thought as well, there is a thought as to whether size is also good about size. Then I call it a big smart phone, Fabret, but the idea of ​​whether it is better to enrich it also came out. Since customers compare careers from various aspects, there is a thought as to whether we can not do something a little about each item, and we proposed this time. It is such a proposal to make a difference, to make au likeness.

Nihon Keizai Shimbun Kaneko:
Both are characteristic and high performance models, but I think the price will probably be higher. In addition, smartphones are sold at stores as cheaply as ever before, even iPhones have become 0 yen + cash back. Among them, I think that high-spec models are hard to sell. If you can ask about sales policy, such as how to spend promotional expenses, how to put up a campaign.

Tanaka:
The market is now the school year season. I am planning to make various proposals to those who will become students in the spring. The monthly fee is also proposed as "four 0 yen". I think that from a cashback sales battle, I should change to a sales battle that appeals the difference, but I am thinking of competing so much that I would like to do my best with an appropriate cash back.

TBS:
The new model that I announced is Fabretto, but how do you think it will spread to general users? Also, although the cumulative number of such devices has risen to the right, how much is the target to increase by the end of this year?

Tanaka:
As I mentioned in the presentation, the large screen is growing. We thought, "I think the big screen is not suitable for Japanese people," I thought about the summer and autumn of 2013, but since it was clearly numerically clear that a large screen will come out, I planned from before We anticipated that Fabrette, which was already being used, could accept even bigger terminals, and those that challenged to do new things are approaching confidence. As a numerical value, I thought that it was considerable challenge when planning, but as I approached confidence, I will make this my comment and concrete figures should be paid out think. I would like to challenge like au, so if you can understand in that context.

Freelance Ishino:
There was no Firefox OS device in the lineup, but NTT docomo is not waiting for the announcement of Tizen (Taisen), if there are any comments etc. In addition, although it was said that it can be used overseas with LTE international roaming, docomo has a high impression because it is issuing one day. I think there is a need to remove the SIM lock and make it correspond to the local carrier.

Tanaka:
For the Firefox OS terminal, I'd like to release this year, but is it okay? Since it is said to be within the fiscal year (check with Kobayashi head director), we develop it by the end of the fiscal year (※ correction later with "2014 year"). I hope to propose a slightly different world at that time. I would like to take care of different au.

International roaming wants to increase the number of correspondent countries. Although it is pointed out that it is not expensive, I do not think that it is expensive ... I will do something if the opinion that it is high is increased. As for the point of SIM lock, I think that the business model is not yet matured, and I am considering how to go from now on. I think that I can do it somehow, but lock is still on at this point.

Mainichi Newspaper:
As was also the case at the beginning of the slide, there was a release of iPhone from docomo in 2013 and it was a turning point, but docomo was the net increase in December and MNP has also improved. Please let me know if you think the competition between the three companies from the perspective of the president, if there is an idea on what future competition will be. Also, although there is a consumption tax increase tax in April, please tell me whether there is also a reactionary in demand whether the demand for rushing in March is also in the smartphone area.

Tanaka:
We think ourselves that MNP represents the competitiveness of the career. Since the iPhone comes out from three companies, I understand that the current market is getting smaller. From now on, how will au advance as au in that situation? To put it briefly, I would like to pursue the difference in homogeneity. I would like to ask myself what something like au likeness is, I would like to take the place different from other companies and take it to the next stage.

As for the question about consumption tax, it is a question as to whether there is running demand, but in March we are a spring shopping battle in the spring, every year there is a peak. In such a meaning, I do not know if it is rushing, but since demand is large in the first place, it is personal thought that it is not whether it increases with the consumption tax increase tax, or not.

Engadget Tsuda:
I think that isai is very different in the winter spring model, but how is the response?

Tanaka:
I would like to continue these efforts. I want to do my best as I think that there must be various kinds of newness. Originally I thought it was tough as it was a slow start, but as the numbers rise through the year-end and New Year holidays, we feel that customers are doing this kind of thing . I will continue to do my best, so please support