NTT DoCoMo's "2014 Summer Model New Product / New Service Presentation"
Today from 12 o'clock on Wednesday, May 14, 2014, NTT DoCoMo's "2014 Summer model New product / new service launch partyWill be held.Settlement of accounts for 2013According to the report, sales and profits declined from the previous fiscal year and it was difficult to fight 2013, but what kind of new models and new services will be announced this summer? In addition, we will also perform real time update & haste new model review from the venue again this time.
2014 Summer Model New Product / New Service Presentation | Products | NTT DoCoMo
https://www.nttdocomo.co.jp/product/2014_summer_feature/index.html
Press release presentation: Develop and release 12 models of the 2014 summer model | NTT DoCoMo
https://www.nttdocomo.co.jp/info/news_release/2014/05/14_00.html
Press Release Presentation: Providing First Calling Service by VoLTE in Japan | NTT DoCoMo
https://www.nttdocomo.co.jp/info/news_release/2014/05/14_01.html
Press Release Presentation: Unlimited Unlimited Reading Service of Electronic Magazines "d Magazine" Provided | NTT DoCoMo
https://www.nttdocomo.co.jp/info/news_release/2014/05/14_02.html
Press release: Docomo and Nintendo strengthen collaboration between Nintendo 3DS and smartphones | NTT DoCoMo
https://www.nttdocomo.co.jp/info/news_release/2014/05/14_03.html
The state of the presentation is streaming delivered on the following site.
DoCoMo 2014 summer model New product / new service presentation | NOTTV program information site
http://tv1.nottv.jp/info/dcm_2014s
NTT docomo official Ustream channel
http://www.ustream.tv/channel/docomoofficial
NTT docomo 2014 summer model New product / new service launch - 2014/05/14 12:00 start - NicoNico Live broadcast
http://live.nicovideo.jp/watch/lv174651991
Official docomo channel - YouTube
http://www.youtube.com/user/docomoOfficial
The presentation will be held in Belsall Shiodome.
A reporter waiting for the place is slurping.
The meeting place is like this.
· 2014/05/14 11: 57
People gathered at the venue gradually.
Adjusting stage lights and microphones ...... It will be the start of the presentation soon.
· 2014/05/14 12: 07
NTT DoCoMo 's President and CEO Mr. Kato attended.
NTT DoCoMo aims to become a "partner of smart life".
As one of the measures, the other daySharing data communication volume with full-scale voice call plan "Kakehodai" "Pake up"Has been announced.
· 2014/05/14 12: 18
◆ VoLTE (Vorte)
First of all VoLTE's explanation was done. VoLTE is "Voice over LTE", high quality call service using LTE. In Japan, NTT DoCoMo will provide it for the first time.
Feature 1: High quality call
The conventional frequency band is 300 Hz to 3.4 kHz
VoLTE is 50 Hz to 7 kHz, so you can talk with clearer sound quality.
It is possible to hear Rika's voice cleanly.
Feature 2: Speedy incoming and outgoing calls
You can receive phone faster than before
Feature 3: High speed multiple access
High-speed data communication is possible even during a call
For example on a map, you can use it with crisp while calling.
Feature 4: Video call
Since the front camera is generally installed in the smartphone, it is possible to make a video call using it.
These are the features of VoLTE.
· 2014/05/14 12: 31
DoCoMo's LTE network is evolving more and more
And to present the summer model of 2014
The features of the summer model are three points of "response to VoLTE", "quick charge / power saving function of batteries", "provision of" docomo select ""
We respond to VoLTE with software version up since the end of June.
About quick charge · power saving function ......
Alert was displayed in the case of conventional fast charge It was able to charge up to 77% in 60 minutes from the state of remaining 15%, but it can charge up to 92% with fast charging 2.
"Emergency power saving function" is a power saving mode specialized for functions required in emergency
For example, when switching to an earthquake or the like, it is possible to wait for about 3 days even from the battery remaining 15%.
◆ New product
The Xperia series flagship model "Xperia Z 2" compatible with 4K movie shooting
The digital noise canceling function is carried
"Xperia A 2" that fits in one hand with 4.3 inches
"Galaxy S5" that does not miss the decisive moment with high-speed autofocus
Autofocus shooting is fastest in Galaxy history
A demonstration movie about how fast it was released
Wearable devices Gear 2 and Gear Fit will be on sale as accessories
"ARROW NX" equipped with the best ATOK of smartphone history
"Super ATOK ULTIAS" can input characters as you want with clever conversion and correction
5.4 inch IGZO equipped smartphone "AQUOS ZETA" of ultrafine frame
Approximately 81% are screens by making the frame of the screen microscopic.
Disney mobile collaboration terminal "Disney mobile for docomo SH-05F"
· 2014/05/14 12: 35
"Easy smartphone 3" that connects more with family and friends on family page
10 inches class world's thinnest and lightest waterproof x full tablet "Xperia Z2 Tablet"
7 inches class world's lightest "AQUOS PAD"
Two models of Garaka Appearance
"Docomo select" also started
3DS cooperation
D Market
D hits
magazine
D Anime store
D Video
Number one
Base station increase in LTE
LTE-A
Best communication for everyone
· 2014/05/14 12: 58
◆ Q & A
TBS:
About VoLTE. Please tell me the significance of introducing it ahead of other companies and what kind of meaning will it have as voice call revenue decreases?
Kato:
At the time of announcing the new price plan, we also have the concept of "Chikagehodai". For this, I'm feeling that I would like to reconsider voice calling as the basis of telecommunications. As it is obviously necessary to have clear sound, one thing that can be offered at the fastest speed with the current technology is one. Although it is certain that the use of voice calls continues to decrease, I think that it is good to review with Kakeho Dai that you can make a call with clear voice quality, stop downwards and increase the number. I hope you understand that it is "Kakehodai" without worrying about time when using.
Nihon Keizai Shimbun Kaneko:
Yesterday NTT announced the introduction of optical line wholesalers, NTT Docomo is now able to offer light with its own brand. Please tell me if there is any thoughts on how DoCoMo, a mobile specialist, will change if you get the light temporarily.
Kato:
I have heard the news yet and I am planning to consider it positively and concretely from now. As viewed from the customer, the broadband communication environment is included as LTE and LTE-Advanced, and apart from fixed relationships, it is something that is in our lives. I think that you will be pleased if it comes to providing a broadband environment. I would like to put out wisdom from now on as to what will happen as an individual service
Freelance Ishino:
For VoLTE, I think that the call will not be cleared unless it is compatible with each other, but is there planning to make a connection that will be cleared with other terminals? Also, last year I have been doing 2 top strategies and 3 recommended recommendations, is this time President Kato or NTT DoCoMo 's recommendation?
Kato:
Because it is high sound quality in relation to codec, I think whether the call between VoLTE compatible terminal and VoLTE compatible terminal will be the basis. I think that there is a place where it will take time to connect with others, so I'd like to focus on VoLTE - VoLTE first. Although it is recommended in the terminal, it is all (laugh). Each feature has its own characteristics, so I'm going to make it a lineup that allows me to pick up the features well and pick something that suits me.
Freelance otakui:
Video call will start with VoLTE, but honestly, I have the impression that when I was doing videophone service with 3G FOMA I was not used much. There was a Chara-den service that uses the face of the character instead of the face, but is there a similar thing to start the video service of VoLTE? Also, is it possible to connect with FOMA and other companies' similar services?
Kato:
Connection with other companies and FOMA can not be done, it is VoLTE-VoLTE. I would like to think about Chara-den next. Although there are some aspects that you said about videophone, as the smartphone era has changed, the screen is getting bigger and the function has also changed, so I think that it would be better if you enjoy it around that.
Freelance Kamio:
There are 2 types of attractive things on the tablet, and there is also a price plan, making it easier to buy. Amid promoting multi-device as docomo, will it be eligible for 10,000 yen discount on tablet purchase? Also, are there any ideas to implement a marketing campaign when a person with a feature phone wants to buy a tablet?
Kato:
Within this rate plan, having a tablet as a multi-device occupies a large position, so it was as you agreed to have delivered an attractive one. Although it is said that you are thinking about benefits at the time of purchase, there are things that you are thinking, but I do not think about that in particular. However, we would like to pay close attention to requests from customers.
Freelance Yamaguchi:
About the terminal. How about the current situation such as Windows Phone and Tizen? Recently SOFTBANK MOBILE 's grandchild president said that there is not much difference in the terminals so there is no point in making a presentation, but what do you think?
Kato:
It is true that we are continuing to examine, but we do not have anything to tell you about Windows Phone and Tizen. Regarding the recital, I would like to continue to devote myself to providing appealing terminals and services that deserve publication as much as possible.
Nikkei:
Although it is thought that the smartphone market is shrinking in the domestic market by the survey company figures, docomo is a bullish attitude to net increase. I think whether it is a turning point in the market, but what do you see? Also, how does the net addition increase in this, the role that the new model plays.
Kato:
I think that it is a question of how to recognize the smartphone market and how to handle it as docomo. Since the latter half of 2013 MM Research Institute and others are lowering the outlook, I think that it was certainly there. Therefore, we are planning to introduce a new price plan, it is easy to add a multi-device mainly tablet, and because we are easy to participate when young people have it for the first time, we think that we want to find out demand It is. On the other hand, since the functional performance of the announced terminal is evolving and its characteristics, we would like to vitalize the market by choosing among them.
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