Au announcement meeting 2015 SUMMER summary, 4 au original models and sales service "au WALLET Market" etc. appear
From 12 o'clock May 14, 2015 "Au presentation 2015 SUMMERWill be held. Previous day'sNTT DoCoMo 2015 Summer New Service · New Product PresentationIn the new point service "d point" and summer12 new modelsAlthough it was announced, in order to clarify the whole picture of the new service / new model released from au, we will also perform real time update & haste new model review from the venue again this time to clarify the whole picture . Also, whenever you update the article you will be notified by GIGAZINE's formulaTwitter·Facebook·Google+As it is done in the account, follow up and you will soon see the latest situation.
Au presentation | smartphone · mobile phone | au
http://www.au.kddi.com/mobile/product/selection/presentation/
The venue for the recital is here.
When walking according to the guide ...
Arrived at reception.
The waiting queue was like this ... ...
To this crowd when it comes just before the entrance.
· 2015/05/14 11: 53
It is like this in the hall. It is currently undergoing acclaim.
A lot of cameras behind the venue.
· 2015/05/14 12: 03
Summer models of au are 10 models of smart phones, 2 other tablets and 1 model of au mobile phones. Four models of au original models will also appear on smartphones.
· Galaxy S6 edge
· Xperia Z4
· AQUOS SERIE
· Isai vivid
· HTC J butterfly
· TORQUE
· URBANO
· Xperia Z Tablet
· Qua tab
· AQUOS K
· 2015/05/14 12: 09
Takashi Tanaka President and CEO of KDDI has appeared and the presentation started.
Subsequently, Shota Matsuda and Akira Arimura who are image characters in au's CM "Santaro" series appeared.
· 2015/05/14 12: 15
Shota Matsuda role of Momotaro and Kusumi Arimura of Kaguya Hime
And the new CM of 'Samutaro' series was released.
It is the turtle that holds the key in the new CM
And Taro Urashima.
Of course, usual members also appeared.
Three people aim for the Ryugu castle
Next will be the love story of Taro Urashima and Otome ‥ ... ...?
Summer au
New freedom. Au
· 2015/05/14 12: 25
There was one act that Momotaro introduced Mr. Tanaka to Kaguya and the princess.
· 2015/05/14 12: 31
Presentation on new product new service started from here.
New freedom au
Au is a spring model and lineup of multiple terminals under the catch phrase "Students and family members are free to choose one."
The number of members of au WALLET that passed one year since the service began exceeded 10 million as of February 24, 2015.
Credit cards are also popular.
· 2015/05/14 12: 34
What au aims for newly is "life revolution"
From the two evolutionary domains "mobile service" and "real service", we aim for a life revolution.
· 2015/05/14 12: 37
Announcement starts from 'mobile service' which is one of the axes of au's life revolution. First of all, AQUOS K of Tanaka President Ichushi will be introduced.
Communication with 4 au VoLTE compatible with 4 G LTE, also known as "Garaho".
Au VoLTE can be used within the 4 G LTE area, which boasts a population coverage rate of 99% ......
In addition, higher quality sound & higher quality calling becomes possible than conventional calls.
Such VoLTE is offered at a price level similar to that of 3G mobile phones at au. The plan can be selected from 1798 yen.
You can use Phone Chopsticks from 3000 yen.
· 2015/05/14 12: 42
Next, I will introduce 7 models of the new smart phone in the summer.
Smartphone theme is "camera"
The network is ultra-high speed double by receiving up to 225 Mbps of 4 G LTE carrier agreement and 220 Mbps maximum when receiving WiMAX 2 + carrier agreement.
All models of the summer model correspond to au VoLTE sink call.
Galaxy S 6 edge
Both the main camera and the sub camera can shoot brighter and cleaner because the F value is 1.9 lenses.
Xperia Z4
Evolution of premium automatic auto, "cooking" mode can be used.
· 2015/05/14 12: 47
AQUOS SERIE
Can shoot the world's best super slow video.
Isai vivid
With LASER CAM F 1.8, you can shoot brighter and more beautiful photos than the previous models.
Furthermore, wide color expression, high contrast and high brightness are realized.
HTC J butterfly
I also took self shooting with Inca 13M to a new dimension.
· 2015/05/14 12: 51
TORQUE
It is equipped with a 13 million pixel camera that can be taken beautifully even in the ocean.
URBANO
It is a smartphone for adults, beautiful, strong, stylish metal body is finished.
In addition, if you use data keeping app, you can manage all the data with one application, making it possible to realize more enjoyable and convenient mobile life with multi device.
In addition, it is said that the advanced layer is enjoying video life with multiple devices ... ...
We also released two new tablets for the advanced group.
One is Xperia Z4 Tablet
The other is the au original tablet's Qua tab
Qua tab corresponds to au share link. Au Share Link is a service for using smartphones and tablets as a set.
Mobile reforms lifestyles with "3M"
· 2015/05/14 12: 57
Next on another axis of the life revolution "a real service" of au.
Au WALLET celebrated its 1st anniversary.
Voices received from users are popular.
Au WALLET × KamiMado
Au WALLET can be used anywhere in town.
In addition, many points au WALLET pointup stores where points accumulate ... ....
43 companies are undergoing substantial expansion to 28,000 stores.
Au WALLET × Jibun bank
Au WALLET will also implement a first anniversary campaign.
I do not want to use it!
But why can only buy terminals and accessories at au shops?
That's why au started a new service that makes daily "shopping" more free.
That is the au WALLET Market "au will start the sales service. Au's new commerce will be open in the summer of 2015.
Regarding this new business, Shinya Muramoto of Consumer Marketing Headquarters Consumer Business Development Director will explain this new business.
· 2015/05/14 13: 06
The current EC market is expanding steadily.
Real shops also expand in scale.
As a customer side, there are many opinions such as "I am interested but troublesome" or "I can not find it myself" "Credit card transactions are somewhat uneasy".
That's why au enters new commerce business.
how can I do?
Two assets that au has
One is about 36 million au customers.
The other is the presence of about 2,500 au shops nationwide.
By these. It seems that it is possible to expect about 10 million visitors per month ... ....
· 2015/05/14 13: 12
Actually what does au sell?
In addition to products that are frequently purchased everyday, we are planning to line up products of value proposal type.
For example, carefully selected rice ......
Fuji's natural water
Coffee beans showing the difference
Carefully selected non-pesticide vegetables
Fine meat etc.
I'm planning to make good ones a little nice.
Can au actually offer "good stuff"?
We propose "good ones" with partners in various parts of Japan
As a partner, Akikawa ranch ... ....
Food culture etc. are planned.
Proposal from President Tanaka saying "I want a thing that is like au, free."
For example, "What is a character of au?"
Momotaro's offer is inconvenient ... ...
Provided it is a fine peach.
It is also difficult to sell Kaguya Princess ... ...
If it is delicious bamboo shoots, you can recommend it.
It is not raging for Kintaro to price it ... ...
If domestic raw maca can be sold.
That's why selling Urashima Taro is impossible, though ....
You can sell delicious tuna.
That's why we plan to greatly expand our products that make our daily lives enjoyable.
· 2015/05/14 13:18
Various from HYPPER MARKET also appeared, which makes the daily life fun.
HYPER MARKET
Why not aim for the world of Iot / WoT? That means that we are also thinking about providing home appliances.
As one step closer to the life revolution ~ As a dream ~, cooked carefully selected rice sold at au WALLET Market with INFOJAR ......
I would like to aim for the provision of convenient home appliances such as garbage cans and umbrella stands that will tell you the day of rubbishment and rainy days.
With these, au shop changes to the life revolution station.
· 2015/05/14 13:25
How do you sell it?
Actually, she seems to have trialed at au SHINJUKU virtual mall.
The customer's voice actually purchased at "au SHINJUKU Virtual Mall" looks like this.
Since there is a polite explanation of the item by the staff, it is finished to be somewhat different from ordinary EC.
The flow of application is as follows.
As for au WALLET Market, support is planned both at au shop and customer center.
Of course it is also possible to purchase with au WALLET.
It is the ideal image that au shop will become a brand experience spot by this.
In other words, with the two pillars of mobile service and real service, I want to become an au shop loved by your city.
Au WALLET Market is open in the summer of 2015.
· 2015/05/14 13: 29
More, can not you cuddle up with customers?
Tomohiko Katsuki of Financial & Commerce Promotion Division Head of Value Business Division KDDI Corporation answers this question.
Au shop will be another point of contact with customers.
Furthermore, au shopping experience will be available from au smartphones as well.
Why can you provide such a nice experience to you?
The secret is know-how of "product development capability" and "time sale".
Life revolution with real life "commerce".
Au WALLET Market will start in some au shops from the summer of 2015, and stores will be gradually expanding. Of course, we also plan to expand our handled items sequentially.
Summary. Two evolution domains to realize the aim's "life revolution" are "mobile service" and "real service"
As a "mobile service", all 10 models of the summer were released.
And as "real service" au WALLET Market was announced, it was revealed that au will seriously challenge the sales.
· 2015/05/14 14:36
After the recital, Q & A session started.
· IT media inoue
Regarding the au Wallet Market, there is a present condition that the waiting time of customers visiting customers is prolonged, even though the au shop's service hours are still extended. I think that waiting time of customers will be longer if au wallet market gets full swing, but how do you think?
President Tanaka
There are cases in which some customers spend time at "virtual malls", as customers have already done at certain stores when the waiting time at the store is long. Whether you can effectively use the waiting time is also behind it. In addition to choosing smartphones at au shops, I'd like to encourage them to visit the stores to check their lives and to enjoy shopping.
· Newspaper Hashimoto
First about au wallet.DoCoMo announces that it will start mutual exchange of "d point" and "Ponta"And other companies' efforts have also progressed, what is different between au Wallet and other companies, what is its strength?
Also about AQUOS K. Although docomo issued a terminal using a 3G communication network, AQUOS K uses the LTE communication network, why is that?
President Tanaka
Although both docomo and SoftBank seem to start a service similar to au Wallet, when au started au wallet a year ago, there were many voices saying "Why a telecommunications carrier?" However, looking at the trends of other companies, I think that the flow that au made was right. In fact, there are many inquiries about services, I think that au's strategy is well done.
Where the service differs from that of other companies, it means "being open." There is a master card in the backbone of the service, and it is an advantage that you can use au wallet anywhere you can use the master card. There is no saying that usage is restricted to a specific convenience store chain or the like. Also, changing points to money anytime, saying that you can use anywhere is greatly changed.
Value Business Division Financial & Commerce Promotion Division General Manager, Katsuki
In addition to the story of the president, I would like to mention the point that it is "free" and "anyone can use anywhere". Au Wallet has no review like a credit card, there is a prepaid system, even young people can use it freely. And there are merits that you can use any store where Master Card can be used.
President Tanaka
Although it is a question about the second "AQUOS K", other companies originally say "the main body of GARAKEY + content is ANDROID", but au is making a terminal combining the good points of both companies. Although it is in the form of a garage, various functions can be used, and the point is that the price is as good as a garage. What is different from other companies is that you can tether the good points of Garakae and Sumaho into the shape of Garaka, you can tether on LTE communication network, and the fee is similar to that of Garaka.
Product / CS General Manager Head of Product Planning Division · Kobayashi
Au thinks that the stance is different from other companies. I did not want Garaka to make it, I wanted to advance Garakais. To correspond to the high-speed network of LTE,
It is equipped with a quad-core CPU and moves very crisp. When I return home, I can connect to Wi-Fi, and it is a point that it can be used extensively even outside.
President Tanaka
Connecting to LTE has the advantage that beautiful photos can be sent to family on a fast network. Therefore, it also points to having a 13 megapixel camera.
Kobayashi General Manager
Although I often send pictures with LINE, as soon as I'm garagey, I reach the upper limit of traffic volume, communication is slower than anything else. I wanted to be a terminal that can deal with such things.
· Free Isino
When I issued the spring model, I announced the creation of a terminal for children and seniors according to the spread of users, but this time I think that there are many high specs in the royal road. On that point?
Also, using au shops to say that selling goods, there is concern that it will make the shop crowded even worse. It is to take advantage of waiting time, but will the user stay longer at the shop? Are there measures such as shortening existing procedures?
President Tanaka
In the spring we had a selection of items in line with segment marketing for young people and seniors, but we are planning to announce the contents according to each season. Therefore, this time we have the theme "Summer au". The ultimate form is an image that uses "TORQUE" to take pictures in the water and share it as it is. I think that segment appeal has been made in that sense. In the future I would like to set a theme for each season
To say that it is a way to alleviate congestion in shops, we are doing various approaches. On the floor of the store, the staff members receive "Floor Advisor" as a service, and they are trying to give advice to customers by using waiting time. I am thinking that I want to improve the waiting time which is now merely "painful".
I think that working time such as terminal purchase should be made shorter. In addition, we are also working to expand the sales floor according to the merchandise.
Although it is thought that the world of smartphone is not growing anymore, I would like to operate a store that will have shops come to various opportunities
Related Posts:
