Summer New Model Arranged NTT Docomo 2015 Summer New Service · New Product Presentation Summary

From 15 o'clock on May 13, 2015 NTT DoCoMo will "2015 Summer New Service · New Product Presentation"Was done. As a summer model, as soon as possible, Samsung's flagship model with a 64-bit octacore CPU smartphone "Galaxy S6"Both ends of the display curved gnito"Galaxy S 6 edgeAlthough it is sold, there are plenty of other smartphones and tablets to be noticed, and a new service also appeared Jan Jan.

2015 Summer New Service · New Product Presentation | NTT DoCoMo
https://www.nttdocomo.co.jp/2015_summer_feature/index.html


The venue is here.


Touch and try will be held on the 1st basement at the meeting floor of the second floor.


As the reception is on the 2nd floor, go up to the Swiss I ... escalator ......


Reception completed.


It was an hour before the opening, but there are people already flirting.


After an hour more, the waiting queue had a tremendous length.


The venue is praising for such a feeling.


At the recital, we will start a new point service "d point" that has evolved docomo point, "mutual exchange" between "d point" and "Ponta" which will be started in agreement with NTT docomo business tie-up agreement, Iris Passport Smartphone equipped with "Iris Passport"ARROWS NX F-04G"Will be announced.

"IRROWS NX F-04G" smart phone equipped with iris authentication that can unlock by simply looking at the screen is such a terminal.


· 2015/05/13 14:51
New terminals released at NTT DoCoMo's 2015 summer new service · new product announcement are as follows.

· Xperia Z4 SO-03G
· Xperia A4 SO-04G
· Galaxy S 6 edge SC-04 G
· Galaxy S6 SC-05G
· ARROWS NX F-04G
· AQUOS ZETA SH-03G
· AQUOS EVER SH-04G
· Disney mobile on docomo DM-01G
· Xperia Z4 Tablet SO - 05G
· AQUOS PAD SH - 05G
· ARROWS mobile phone F - 05G
· AQUOS mobile phone SH - 06G

· 2015/05/13 14: 57
Janjan officials are entering.


We will soon begin the recital.


· 2015/05/13 15: 05
NTT DoCoMo 's president Kayo Tadashi Tadashi was the base for the event. DoCoMo's new slogan "Someday, getting used to you" is introduced.



We unify service brands ......


Expand "+ d" as a more advantageous, more enjoyable, more convenient service


By collaborating with various partner companies to "value added collaborative enterprise"


· 2015/05/13 15:10
A new point service "d point" started with docomo point evolution


The d point can be used in various places both in the net and the real store.


In addition, "dCARD" that 10% of communication fee accumulates as a point also appeared.



DoCoMo's credit card service "DCMXBut d points will be collected.


So, as you go shopping, points accumulate soon.


Free membership service packed with innovative benefits "Docomo Premier Club"


This is how many 54 million members exist nationwide.


The service that many docomo users feel good when shopping is "d point".


In addition, the "d" part of the "d point" logo uses Red, the corporate color of Docomo.


· 2015/05/13 15:15
"D card" with credit function will be available on 1 December 2015.


"D point card" will also be offered on 1 December 2015.


In addition, DoCoMo and Lawson announced a partnership.


For DCMX members, shopping at Lawson across the country starting from June 1 is "3% discount"


· 2015/05/13 15:18
And from December 1st, d points can be used at Lawson nationwide.


If the DCMX member uses the d-point, it eventually becomes "5% profit".


And Mr. Motoyu Tamatsuka, Lawson 's representative director, entered.



· 2015/05/13 15:21
First of all Mr. Tamazuka talks about Lawson 's efforts on CRM.


At LAWSON, we are working on improving stores and services aiming at small neighborhood neighborhood neighborhood store that responds to changes of gore and diversifying customer's needs.


· 2015/05/13 15: 26
These CRM initiatives will be further deepened through collaboration with docomo.


With DoCoMo's efforts, it is expected to expand to Japan's largest member base.


The Lawson side expects with DoCoMo partnership is the business scale of docomo, which is the number one mobile phone subscriber.


· 2015/05/13 15:30
In commemoration of Docomo and Lawson 's alliance, Lawson sells products that imagined Docomodake. To sell are three items of "Dooromodake lots of Nomako noodle soba", "Docomodaki mushroom rice ball inigiri" and "Docomodakake muffin mix fruit", President Kato who actually tasted it is also very satisfied with the quality.


Supplementary about "d point" from President Kato in addition.


Where the points "accumulate" in the shops and the net in the town spreads.


By collaborating with DoCoMo and partner companies, the range where "d" points can be used expands at a stretch.


Of course you can use d points on the net or in real stores.


· 2015/05/13 15:36
In addition, a new member program "d point club" also appeared


The service is more profitable as it accumulates, and the stage has changed with the number of years of continuous use and points earned ......


There are various preferential service and point offering service according to the stage.



"Cooperative creation of social value" through these services is a form of DoCoMo's social contribution.


· 2015/05/13 15:40
Next, the world's first smartphone equipped with the iris authentication "Iris Passport" "ARROWS NX F-04G" appeared.

Have you ever had trouble with your password?


"What's your password?"


"Input again ??"


In such a case, "ARROWS NX F - 04G" just OK by just watching the screen.




Just alone, the troublesome authentication work is completed!


I actually demonstrate iris authentication on the stage.


Demonstration seems to order pizza in d delivery.


I adjust my eyes on the authentication screen ... ...


Purchase failure. Apparently President Kato's iris information seems to be registered, and it seems that it can not be authenticated by eyes other than President Kato.


That's why, first tap on "Approve and buy" ...


When President Kato's eyes meet ...


I could purchase it safely this time.


And about the high speed communication service "PREMIUM 4 G" with a maximum of 225 Mbps during reception.


In the summer model, five smartphones and two tablets correspond to PREMIUM 4G.


AQUOS EVER and Xperia A4 appeared as "easy and compact" models.


Evolved Disney mobile on docomo


· 2015/05/13 15:48
Two types of "ARROWS mobile phone F - 05G" and "AQUOS mobile phone SH - 06G" appear as "docomo Mobile".


Summary of 2015 Summer 12 models are summarized as follows.


· 2015/05/13 15:51
And about the new service "d gourmet" on the d market.


"D gourmet" allows popular dish lessons to be received at home ......


You can also search for cooking in cooking search ranking of cook pad. Mr. Kato also said that he is also a single employee and he is thinking about finding recipes at Cookpad.


You can also find coupons in the eating log.


These three services can be used for 400 yen per month.


In addition, "House's Anshin Partner" will be expanded.


Immersion function of the room in absence ......


Support for home confirmation


Features such as health consultation dial are added.


In addition, "House's Anshin Partner" will evolve into a service that can support the whole house, with the monthly charge of 450 yen.


"Photo Collection Plus" also started.


This is a service that monthly charge of 280 yen and a monthly photo book arrives, will be available from May 21, 2015.


"Hikari TV 4K dTV" is a Hikari TV tuner for docomo, dTV will be available for viewing.


In addition, it is also possible to enjoy recorded programs on the go.


In addition, NTT docomo announced that NTT DoCoMo will strengthen its functional collaboration with Facebook, and as a first part of function collaboration 1000 programs will listen to a fixed amount of "Hitz powered by Recochoku" from songs posted on Facebook It is revealed that Japan 's first function to listen on news feed will be offered from the summer of 2015.


In addition, you can share animation on Facebook.


"Eggs" of "Eggs project" that supports indies and new artists also started.


This is a communication platform that connects young artists and fans, artists can publish their own songs and activities, and fans can listen to the released songs freely.


· 2015/05/13 16: 02
After the recital, Q & A session started.

◆ About DoCoMo and Lawson partnership
TV Tokyo:
What is the difference between the d point service from other companies?

NTT DoCoMo's President Kayo Tadashi Tadashi (hereinafter, addition):
DoCoMo also has customers with credit cards, which also has the advantage of accumulating points. And, as there is size as a service, it is very fun to see how it will spread.

TV Tokyo:
Which is going to bear the 3% discount at Lawson?

Addition
Both will bear the burden, but the detailed proportion is a secret.


· 2015/05/13 16: 58
Question:
Although it is a new attempt, d point, please tell us about the strengths not existing in existing services, what is the differentiation? Also, as for the 3% discount, which is borne by Lawson and DoCoMo?

answer:
We already have a credit card service and that customer. We think that it will grow and expand in the future as there is the size as the base that points will be accumulated in settlement of existing customers. Moreover, it is expected to expand by combining with Mr. Lawson. That is why we are working with credit. The 3% discount is borne by both parties.

Question:
Although there were times to increase the number of franchise stores, have you decided one industry etc. in one industry? Also, what is the scale of expansion of franchise stores? Do you have any target values?

answer:
The target value is not yet decided. We already have an alliance with DCMX (iD), so I would like to call out from there. I do not think that there is only one partnership for one industry. Considering customers, it is good to think about various kinds of businesses, so I do not care about one type of industry.

Question:
Will the information sharing of users be done between the two companies in this alliance?

answer:
Yes. But I am still putting in detail about it. I would like to share marketing information.

Question:
Does that mean that personal information is not shared?

answer:
Purchasing layer of products etc. I think that it will be information sharing in the basic, general framework.

Question:
Lawson's plastic card PONTA was compatible with Osaifu-Keitai, but what about DoCoMo's card?

answer:
D Point cards are only points. It is a plastic card. Since the d card has an ID function, the point card also plays the role of wallet mobile, and we plan to perform three roles in one piece.

Question:
D Point credit rate of point card? Do you have preferential treatment for long-term users? It seems to go down for more than 8 years.

answer:
The d point is uniform 1%. However, those who use it for a long time prepare different benefits, so if you look at the total, people who are using it for a long time are getting better.

Question:
About the way of thinking of this partner. Although it was said that there is no target value, how do you proceed with affiliation if you turn on benefits?

answer:
I think that it depends on negotiation, I am looking for some kind. I have not decided "I must do this" now.

Question:
What is the exchange ratio between docomo points and PONTA points?

answer:
I am thinking at 1: 1. It is the same rate.

Question:
About the flow of customers concerning point exchange. Will it be exchanged at a store, or will it be replaced by a website or an application?

answer:
I'd like to create an easy-to-understand interface that allows customers to select point exchange by registering on the website.

◆ New services, questions about new products
Question:
DOCOMO mobile phones can use LINE by using Android as a platform, but functions like wallet mobile phones and tethering disappear and it seems that the functions are getting less as a whole. How about this neighborhood?

answer:
You're right. The two models we issued this time are making it possible to provide minimum support for customers currently using docomo mobile phones. So, I focus on the functions that I know as "necessary" as a result of the survey.

Question:
I think that AQUOS EVER is an easy-to-ask price, close to a cheap smartphone, but what is its background?

answer:
Although DoCoMo sold cheap models in the past, it is time for the customer to change the model. As a result of promoting product planning focusing on existing users, it became such a product.

Question:
About Windows devices. Windows 10 will be released in the summer, but are you planning to sell Windows Phone in the future?

answer:
It's a difficult question. We are observing how we move, but there are no concrete projects yet.

Question:
What are the merits of making Docomo Mobile with Android OS? Also, why not DoCoMo Mobile?

answer:
It is a direct merit that you can use services and programs that run on Android. In addition, parts and others are often sold for Android, and it is easy to make economical terminals.

I-mode mobile phones will continue to go on. Since there is also a function that works only with i-appli, I would like to supply it as much as possible.

There are customers who only use limited functions such as e-mail and telephone. Many requests for individual shareholders' lecture "Please make Garakae all the time" are also many, I will continue to make such operability things. While using Android, I will make things that are easy to use for customers using i-mode.

Question:
OS that supports sp mode is out this time, will the conventional i-mode service continue?

answer:
We will continue to service existing DOCOMO mobile phones customers.

Question:
What is the impact of feature phone on corporate business?

answer:
There are many corporations in users of feature phones. Since Android equipped mobile phones have merits that they did not exist in conventional mobile phones, we would like to appeal including such things.

After question and answer, Mr. Takahata Takahata and Shinichi Tsutsu appeared in NTT DoCoMo's new CM appeared.


Takeshi Ayano who is also in charge of CM is the appearance on the screen.


Tsutsumi Shinichi will also challenge biometrics


Touch the screen ......


On the authentication screen.


Mr. Shinichi Tsutsu shouting suddenly as "uo ~" when thinking that he was watching the screen peacefully.


I just gazed at the screen and was authenticated as a person without entering a password


Then Mr. Kato pulled out of the pink box ... ...


Glass shoes.


It was before pretending "Disney Mobile on docomo DM - 01G".


Mr. Mitsuki Takahata shakes shakashaka and smartphone ......


Apparently something awesome happens on the screen, but the smartphone's screen is not facing the camera, so I do not know what's going on.


Tsuyoshi Ayano said to the camera, "It is said that you have to point the display to the camera". On the screen Cinderella was turning round.