Softbank & Wy-Mobile's 2015 Winter Spring New Product Presentation Summary, Exclusive Sales of Nexus 6P Revealed

From 10 o'clock Thursday, October 2015, from 11 o'clock, a presentation of new products and new services of SoftBank and Y! Mobile "2015 Winter - 2016 Spring CollectionWill be held. On 30th September 2015NTT DoCoMo's 2015-2016 Winter Spring New Product / New Service PresentationWas held and a new winter spring new model of three major careers began to appear, but since I was concerned about what kind of device & service will pop out from the combination of SoftBank & Y! Mobile, this time as well, new products / new service We will update Jean Jean in real time. Every time I update the article I am officially GIGAZINETwitter·Facebook·Google+Since we notify you by account, you can get the latest situation as soon as you keep following it.

Softbank New Product Launch "2015 Winter - 2016 Spring Collection" | Corporate · IR | Softbank Group
http://www.softbank.jp/corp/special/2015winter-2016spring/live/?cid=15ws_151002_mobile/_007


The venue for the recital is such a place.


Click here for the presentation venue


The receptionist is long and it is long.



A place where reporters and photographers are coming in one after another.



· 2015/10/08 10:52
Immediately before the start of the launch, people increased at once in the hall.


· 2015/10/08 11: 02
The recital started. Softbank 's president Ken Kiyoshi Miyauchi is on the stage after the video flows.




Lifestyle has changed greatly with smartphones, but that "all beginnings" is when Softbank started selling iPhones in Japan, and Miyauchi president.


Then there are 8 recital meetings, the other day, iPhone 6s / iPhone 6s Plus appeared. With volume sales stores sold by BCN ranking, SOFTBANK is the No. 1 share with 42.4%. Au 36.1%, NTT docomo 21.5%.


Supporting this favorable condition is "Softbank's high-speed network" that has improved with heartblood pouring.


Expansion of high speed area. The actual population coverage rate of LTE is 99% or more.


Evolution of speedup. Carrier aggregation in two LTE networks of Softbank 4 G LTE (FDD-LTE) and Softbank 4 G (TDD-LTE).


"Theoretical speed" is the maximum speed on the communication standard. However, what is important is the actual speed "the effective speed" that the user experiences. I am working based on the speed the user feels.



About Softbank 's efforts towards effective speed No. 1.


"Thorough use of big data", network tuning by communication log.


"Ultra high density microcell" realizes high-speed communication by distributing traffic. I want to see the continuation of the video of Netflix in the crowded Yamanote line ...... When many people use it at that time traffic dispersion is indispensable. To that end, I am making many small base stations.


Also, the base stations for carrier aggregation are also expanding.



Just merely saying "effective speed is fast" is only saying in our company's data, so third-party organizations are also asking for information.


Data released by SEED on September 25. According to the speed survey of JR East's number of passengers at the top 30 stations, SOFTBANK is top with a downward average speed of 39.09 Mbps. Au is 32.37 Mbps, NTT docomo is 25.47 Mbps.


Data released by Ledia on September 29. Survey on the speed of the Tomei Expressway SA / PA. Softbank is the top with downward average speed of 40.2 Mbps. NTT docomo 31.8 Mbps, au 24.5 Mbps.


Cross · marketing company announced on October 6. In the speed survey of 300 stations nationwide, SOFTBANK has average descending rate of 12.18 Mbps, au of 10.54 Mbps, NTT docomo 7.02 Mbps. The difference in speed means that there are differences in measuring equipment.


"Overwhelming effective speed No. 1 in two high-speed networks"


Subsequently, the new product lineup, "Xperia Z5"


"AQUOS X X 2" "AQUOS X X 2 mini"


Evolved mobile phones "AQUOS mobile" "DIGNO mobile" "Easy mobile 9", can also use LINE


"Pocket WiFi TV" "Lenovo TAB 2" "SoftBank Air", SoftBank Air maximum downlink is 261 Mbps.


All the lineups look like this


In addition, Y! Mobile releases "Nexus 5X"



Softbank exclusive sale of "Nexus 6P"











Reservation starts on October 9


Hiroshi Rockheimer's senior vice president of Google appears






"Get started! Google Play Music", all new and existing Android users for 90 days for free


Harman Kardon's speaker is given to 50,000 people by lottery from target model purchasers


Having a Nexus, Photo Session, full of smiles.


"The smartphone is also a big success in everyday life"


First, "smartphone × shopping", the mobile e-commerce revolution announced in May 2015 started from 0 o'clock on October 8.















All Yahoo! Smart login is available on JAPAN site.


Softbank user special promotion campaign "If you purchase at Yahoo! Shopping now, you get 100 million points T points by T points}, already about 50 million points are used.


Yahoo! JAPAN Easy mail order application, start late November 2015


"Easy purchase of heavy water and rice can be purchased", smart login is compatible with payment


And to the story of "Shopping for a little future"


"I will do it" and pepper


Pepper appears, "President Miyauchi, I will be able to shop for my family!"






Pepper that will investigate the plants. I showed the size of rubber tree and pakira and asked which one to buy. When you do shopping, it seems that assistance points will accumulate.








Scheduled to start from March 2016




"Smart x point"


For SoftBank users, T points accumulate & manage with smartphone


The 3 point campaign "Triple Z" which is carried out at Family Mart from August 4 is popular. Starting from October 9, Gusto, TSUTAYA also started handling.


Starting from October 9th, we will have a campaign in which T points will be 10 times if SoftBank Card Payment. The campaign target store has more than 14,000 stores.



"Smaho × hospital"


Complaints with hospitals TOP 3 is "long waiting time for reception and accounting" (58%), "I do not know the examination fee" (37%), "less means of payment" (18%


Smart hospital accounting, payment of hospital examination fee together with mobile phone fee.












Features "Can return without waiting" "Cashless" "Check with a smartphone"


The accounting wait time is about 1.5 minutes, which is one tenth of the past


Medical institutions that are scheduled to correspond are Tokyo Medical and Dental University Medical School affiliated hospital, Juntendo University Medical School affiliated Juntendo commuter clinic and others. Scheduled to expand to more than 1,000 medical institutions nationwide


"Smartphone × health"


The average life expectancy of Japanese is 83 years old


Softbank extends healthy life with smartphone


Application using IBM Watson


We plan to start your personal health care application "Personal Calendar Support" in March 2016. Monthly usage fee of 100 yen (excluding tax).


IBM Watson becomes a personal trainer


An explanation was given in the video on what it will be like






















Hiroyuki Mizoguchi CEO of FiNC President and CEO




Wellness management council established




Summary. Ten models of Softbank and five models of Y! Mobile are announced. Four new services: smartphone × shopping · point · hospital · health.





Question-and-answer session


Freelance Koyama:
About the talk about the wellness ties with Mr. Mizoguchi. It is a service dealing with a fatal part as personal information, but what kind of correspondence are you considering as your company?

Miyauchi:
Speaking of FiNC's case, it will be handled as the center of my data. At the same time as strengthening security, I want to devise a way to prevent such data from going out as much as possible. There may be worry about using Watson, but in the United States there is an example that you can get advice of doctor by making anonymous and getting cancer information more and more. When using the service, if you agree to data provision, we analyze data completely anonymously. I'm thinking about a mechanism that keeps the security that only my data is known. Hospital accounting is a payment part, it is not something like a detailed part of contents, for example, a medical chart comes out. Treat securely as you see in My Softbank. Big data is not provided to other companies, it is used only for analysis within Watson.


Freelance Ishikawa:
President Miyauchi said "Mobile is unnecessary" at the last recital, but what kind of strategy will be issued 3 mobile phones this time, judge that it will stop but it seems there is no PHS again?

Miyauchi:
Although it has not been said to the last "unnecessary", it seems that it was reported as such. However, I believe that a total of 100 million smartphones will come. Indeed, I received a lot of voices saying I was moved by smartphone. On the other hand, some customers say that feature phones are better, so we can not just deal with smaho as a provider of universal service. Therefore, to provide feature phones which made it very easy to handle like this one. As a way to put in power, I want to use smartphones more and more, so I also have advisers in stores for seniors. PHS has been working hard for a while, but each company is in the era of "all-you-can-talk". Although we will continue to provide services so that they can be used properly, it is better to switch to 3G / 4G mobile phones as much as possible. You had better think that a new model will not come out.


Ishikawa:
IPhone 6 will be able to unlock SIM, but are you considering the impact?

Miyauchi:
Some of the advanced people may be able to do such things, but if you look at the movements you have made, the life cycle of the iPhone is about two years or a bit shorter. I do not anticipate how many people will unlock the SIM and change it soon after six months from release, but I do not think that it is a large number.

Freelance Ishino:
For the first time, Nexus 6P will be handled by SOFTBANK, but Nexus is an image of Y! Mobile. Why is 5X a Y! Mobile, 6P a SoftBank handling reasons? Also, what about SIM lock?

Miyauchi:
As you know, taking 2 brand strategies of Y! Mobile and Softbank, if you are Y! Mobile you can start with cheap plan from 1 GB of data. As a strategy, Y! Mobile is a terminal up to about mid-range, and Softbank is mainly a high-end smartphone. It was often said that "Softbank is an iPhone's one-lung flight", but in an open era, I talked to Google and want to take out high-end items corresponding to Android 6.0 from Softbank, in that case The agreement that it was agreed that it might be exclusive to do.

SoftBank person in charge:
SIM lock on the terminal, unlocked after 6 months just like normal terminals.

Nihon Keizai Shimbun Takatsuki:
While emphasizing the superiority of the network infrastructure at the beginning of the recital, on the other hand, we are proactively developing services that generate large volume traffic such as Netflix. Then, not only heavy users but also general consumers will use data, and will increase from the current average data usage fee 3 GB - 4 GB. I think that the data will be a service that makes it difficult to sense the value while the call is fixed amount, but there is room for contrivance on the price side? In the first place, if general users will exploit to generate data volumes in the future, will they be able to accommodate traffic with technologies up to 4G?

Miyauchi:
Traffic is rising steadily every year, on average I think that it is about 4 GB. Softbank utilizes microcell base stations to accommodate a lot of network traffic. Effective speed varies depending on how many people enter the base station. Even for iPhone 6s and Nexus 6P, when you look at the high resolution and even the movies with the new OS, the traffic increases more than you think. We will correspond as a network. Softbank light is putting emphasis on it, SoftBank Air for those who do not put in the optical line. I'd like to recommend light that is a fixed line at home and share it on Wi-Fi. Smart discounts and other things are done not only on competition policy but also on traffic. Once you learn pleasure of moving pictures, you can not escape from it. Traffic rises more and more. As a countermeasure to that, I would like to take light traffic measures on smartphones as a strategy. Of course, we offer a variety of pricing plans, but for the time being, I think that I am satisfied with using the plan for the time being. However, I think that I will not consider what to do in the future.

ITmedia Mobile Inoue:
About the network. I think that communication optimization is being applied, but superiority is claimed in the presentation meeting when the speed is high. When optimizing, I think that the data has changed and the data slightly decreases or increases. It can be invalidated according to the user 's request if it is another company, but there is no way to invalidate it in SOFTBANK. Are you thinking about setting up means?

Person in charge:
We are using communication optimization to minimize the large capacity communication that affects the majority of customers at certain times and crowded locations that are crowded. We are not thinking about turning on / off for each customer, but still thinking to do it at a place where communication is crowded.

Miyauchi:
Optimization is not always done, it is used when it is tight. It is only applied when hundreds to thousands of people are affected, not on a daily basis.

Freelance Yamaguchi:
Last time I was surprised at the presentation of Surface 3 (4 G LTE), I thought whether we will try to balance the three platforms in the future, but what are the future prospects of Windows devices?
What is the prospect of Uuin ws device?

Miyauchi:
Surface 3, including corporations, is sold hard, including Y! Mobile. Although mobile of Windows is an examination stage, it is not a stage where I can speak, but rather to stop feature phones, it is not so, but to provide even communication as a scheme. I'd like to make variety that I can offer according to my taste.

Asahi Shimbun Naito:
There is a trend that the announced terminal is suitable for moving pictures and it is in a direction to facilitate data communication, and the communication fee also goes up accordingly. Although the Ministry of Internal Affairs and Communications provides a rich data communication service with careers, users do not want it, many people do not want to do data communication, so if you can lower the data fee while cutting down on the service Although it is argued that it is not.

Miyauchi:
A little understanding is different from me. Some people say that 500 MB or 1 GB of data is sufficient, and it is not that there is no service for that person. We received a hearing, but we have two brands, and in fact I am offering Y! Mobile's plan to those who are good at 1 GB. On the other hand, some people want to use data, there are also services that can easily be increased to 7 GB / 8 GB beyond 5 GB. Although I said that it is LCC from the era of PHS, I think that it is okay for us to handle such a low cost, too.

Sankei Shimbun Otsubo:
There was an announcement that Nexus 6P will be handled for the first time by domestic operators, but as Miyauchi said, Softbank has the impression of iPhone single-lung flight. How much will you put in Android, including Nexus 6P?

Miyauchi:
Looking at the figures of mass merchandisers, Android's new figures exceed 50% when adding softbank and Y! Mobile, and there is also a momentum that can exceed 60%. Originally, SOFTBANK has an image called iPhone and there is a desire to expand hard even now, but Y! Mobile handled Galaxy and others, lineup has increased. We are developing advertisements by making characters called Syrah.

Asahi Shimbun Publishing Kawashima:
AQUOS mobile phones and other mobile phone products that can be used by LINE were announced, but is it okay if we recognize this as a conventional feature phone?

Miyauchi:
This announcement is all mobile phones using Android OS. It can be said that it can be said that it is effectively a "smart phone-like feature phone".


New CM




















Koizumi Kyoko and Masunosuke Mitsushima appear






Father of the Shirato family also joined the photo session