"Au presentation 2016 Spring" in which the strongest student discount was announced in the history of 5 GB each month until 25 years old Summary

From 12:00 on Tuesday, January 12, 2016, au announces new products and new services scheduled to be released this spring "Au presentation 2016 Spring"Was held. Au's popular TVCM "SantaroKenta Kiritani who is acting in Taro Urashima appearing in the series, Kumitomo Arimura role of Kaguya Hime and Mr. Nanao Otome acted as a guest. We updated the state of the presentation from the local scene in real time again this time.

Au presentation | au
http://www.au.kddi.com/pr/presentation/?bid=we-com-autoppr-0096

It is such a place that "au presentation meeting 2016 Spring" is held.


When entering the building "signing reception" signboard will welcome you


Complete reception ...


I entered the hall after 11:30.


The stage where the presentation is held is colored with lighting that imaged spring.


Reporters are gathering one after another.


· 2016/01 / 12 12: 00
Au 2016 Spring novels are under the way.

· Qua phone
· Qua tab
· AQUOS SERIE mini
· GRATINA 4G

In addition, a new color pink is added to Xperia Z 5, and a new color red is added to BASIO.

◆ 2016/01/12 12: 00
Started the recital.


First of all, look back at Au's Samutaro CM












"And 2016"


At the venue, the commercials flowing from the New Year of this year were projected.


President Tanaka said, "If you think that it is likely to be various only with CM this year, too"


I want to go with "Dokkan!" This year


Au smartphone penetration rate, nearly 80% infiltration in teens and 30s.


We prepared plans for non-penetrating juniors and seniors.


Data needs of smartphone are like this.


8 to 15 GB


3 ~ 5GB


2 GB


1 GB


For low-data-oriented people, "Coming soon"


Spring is a student.


In November 2000, school discount starts. Originally we began pioneering student discounts with other companies au. At the time "student has no money"


◆ 2016/01/12 12: 15
But now, "students want data"


Students who are short of data, fear of communication restriction


It is hard to find a Wi-Fi spot


Even though it is a soggier event at the end of the month ... ....


When it is a data share plan like Docomo, care about parents ... ....


Usage data average, Wi-Fi offload rate (most frequent) 59.6%


Monthly data capacity excess rate of 13 to 25 years old, over 1 person in 3 people exceeds data capacity.


There seems to be a lot of site utilization rate and video site.


"Now, the smartphone is inconvenient."


"This year is different !! au student discount"


Dokkan! And 5 gifts each month until the age of 25


A maximum of 780 GB in all!


Besides, a year discount of 1000 yen a month from the data fixed rate of 25 years old / family / family.


"Break it apart". For models under 25 years old subject to change.


Image of under 25 years old


Focusing on "data fixed price 5", 5GB 5000 yen is usually 10GB 4000 yen.


More benefits when combined with au smart value


"Data fixed price 5" to 2590 yen. (Minus 1490 yen for 2 years maximum)


President Tanaka "I pulled about to become helpless"


◆ 2016/01/12 12: 20
"This year is different !! au The strongest student discount ever"


As guests Otome, Urashima Taro, Kaguya Hime appeared. It is the first time that this combination appears.


First meeting with President Tanaka Otome


Urashima Taro


Kaguya Hime


Princess


"Mr. Otome-san is also my first time today," Taro Urashima said.


At the venue, a new CM was screened.


Princess Otome "The 5 GB docking from Puckkang". President Tanaka "Awesome force ......"



Guest talk end


◆ 2016/01/12 12: 35
Au is also entertainment content, school discount.


Au Smart Pass, Video Pass, Song Pass, Full Discount


Entame tickets are also given by lottery


In May 2016, animation pass is unified into video pass. Unlisted plan Monthly charge of 562 yen and unlimited video and animated cartoon.


"New freedom au"


Spring is a student. I want a student at Tocoton Yorokon.


"I want more data"


"New freedom au" Dokkan! This spring's new service No. 1


You can buy a data charge card at au shop. You can buy it even if you are excited.


"I want to charge au WALLET more freely"


Student is online prepayment card


"New freedom au" Dokkan! This spring's new service part 2


Au WALLET charge card can be bought at au shop


Both data and prepay, charge freely.


Students and families are free to choose.


◆ 2016/01/12 12: 45
To the topic of the new model. 4 G LTE & WiMAX 2+ double LTE is very popular with students!


2016 Spring Selection. A total of four new models and nine models with five new colors.


Original brand "Qua phone" "Qua tab"


Au basic home for Qua and au share link also available.


Easy to use with a smartphone


New color added to Xperia Z5, pink appeared.


Red is added to BASIO.


AQUOS Serie mini


GRATINA 4G. Gallagh is consolidated in GRATINA 4G.


"New freedom au" Dokkan! New Spring Service 3 Part 3 World smartphone service announced on January 7, 2016.


Au International calling charge Monthly 980 yen (tax exemption) Data fixed amount 5 to 13 subscription, up to 15 minutes / 50 times per month


With the above, the presentation is over



◆ 2016/01/12 12: 55
Then Q & A session started. Ms. Masahiro Kobayashi, President of Product Planning Division, Products / CS General Manager, Mr. Koji Tanaka, President and Representative.



Nikkei Newspaper Takatsuki:
To Tanaka President. Reduction of the mobile fee requested by the government and Ministry of Internal Affairs is a concern of the people. This announcement meeting is centered on measures for students. Why did you choose to increase your data capacity in the face of price cut options?

Tanaka:
I understand that there are people who do not use data so much. Today's presentation is exactly 'The presentation for the students'. As stated at the beginning, for users in their teens and 20s, there is a great demand for "I want more data". To meet that request. For people with low data usage, as you can see on the slide glitters "Coming soon". I want to respond at different opportunities.

NHK Kato:
Is the "1 GB plan" a plan for people with a small data capacity of Coming soon?

Tanaka:
I can not say it here. An example of 1 GB, 5000 yen from the government has come, and SOFTBANK has already announced. However, I want some more time. I will guide you separately, so I'm sorry to have a bad day.

Engadget Tsuda:
What if the other company follows data capacity service? Also, a strong network is required due to data capacity increase, but is there superiority compared with other companies?

Tanaka:
By dokkan, I was dreamed this time. It is difficult for other companies to follow up. I plan to deal with it if I follow you.


The au network is double LTE. Since LTE and WiMAX 2+ are spreading nationwide, there is still more room. The smartphone is connected. We plan to respond to places where data load increases.

Freelance Isino:
This presentation is a big act for students. But some people are not enough data even for students and elderly. Why do you place importance on students at this timing? About Qua terminal. The price has not been announced yet but it is cheap. Will future cheap terminals become mainstream in the future?

Tanaka:
Spring is a sale season. The school discount service of this time is not only new but also the point that it is targeted also to the person who received adaptation of school discount before. Compared to the time when au first started school discount, if you investigate again, there is overwhelming demand for young people 's data capacity. That it responded to that voice. We will think about future users of other ages as well. I'd like to expect that as new things are going on and on as it is said "This year's au is different".

Kobayashi:
Qua wants to make au original brand basic line. We will continue to enrich the lineup. Qua's "Q" is Quality's "Q". It is affordable but affordable, but only a little "future" is included.

Tanaka:
In future I think that it is important to emphasize the middle range. I think that putting in the Qua series of au original design, I am doing my best.