KDDI and NTT DoCoMo carry out cash back campaigns, against White Student Discount

KDDI and NTT DoCoMo announced that they will implement a cash back campaign for young users of mobile phones.

SOFTBANK MOBILE announced the other day"White student discount" in which the basic monthly usage fee will be 0 yenIs it a campaign aware of?

Details are as below.
Press Release Presentation: Campaign for Spring Selling Tactics | Notice | NTT DoCoMo

According to this page, NTT DoCoMo will introduce mobile phones at "Value Course" when transferring to NTT Docomo using new contracts, contract changes, model change, MNP for users under 22 and their families, If you purchase, make a cash back of up to 10,500 yen from mobile phone fee "START! DoCoMo campaignIt is said that it will be carried out from Saturday, February 9, 2008 to Saturday, April 13, 2008.

Also, in addition to cash back, a total of 400 participants will draw a closed prize winning "Overseas Travel" and Blu-ray Disc Recorder "AQUOS Blu-ray" etc., and a free download of the docomo original remix version of the CM song will be performed at the same time .

KDDI Company Information: News Release> About the Spring Campaign

And KDDI will carry out a spring campaign on February 1, 2008 (Friday) to March 31, 2008 (Monday), where cashbacks and discounts on basic charges are made for users who make new contracts That's right.

This is a "10,000 yen cash back!" Campaign for cashing back 10,000 yen to users who contracted to au using MNP or users who newly sign up under 22 years old or under, and a "club back !!" campaign to subscribe for "family allocation" at the time of new contract In addition to the campaign that discounts total 3150 yen from the basic royalties, "cheap mobile phone support monthly fee maximum 3 months free" campaign,Data card "W05K" which can connect with PC and perform flat rate data communicationWhen contracting with "WIN Single Set Discount" when making a new contract, it becomes a campaign which makes the basic usage fee free for 3 months.

Is there no idea of ​​lowering the basic usage fee?