NTT DoCoMo also cuts packet charges of smartphones, etc., possibility to counter discount offensive KDDI

In collaboration with NTT Docomo's new model recital held yesterday, KDDI for smartphonesNew plan to reduce the price of the packet "IS flat"When,"Monthly Discount" that allows you to buy devices cheaplyAlthough it announced the electric shock, it became clear that the possibility that NTT DoCoMo will take countermeasures is sufficiently considered.

Details are as below.
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In a question and answer session conducted by NTT DoCoMo after analysts etc. after the new product launch, "When KDDI develops a campaign fee to lower packet fees etc., we plan to develop a similar campaign to disseminate smartphones Is there a question "was sent to.

In response to this question, NTT DoCoMo says, "Because DoCoMo is also doing business in the competition, if another company plans a new tariff plan, it is necessary to examine it while looking at the impact, Although there is no ", as a concrete story"If KDDI is issued, I would like to consider considering the impact, etc."I said.

Regarding the smartphone business, NTT Docomo considers "It is not only a fee but a comprehensive area, content, etc., and the fee is one of them", and "measures such as campaigns are market trends I want to think while seeing. "

In addition, NTT DoCoMo has introduced "terminal purchase support" that discounts the terminal on the premise of long-term use, but in response to the question as to whether there is a plan to expand such measures, It is realistic that we will respond flexibly while watching whether ARPU (monthly sales per subscriber) of users who migrate to smartphones, etc. is comparable or not It is said to be a way.

In other words, before the end-of-year battle, KDDI set off a discount offensive both from the terminal and the usage fee, and further"Skype au" that makes free calls between smartphones and PCsSince NTT DoCoMo has deployed it to some extent, it is possible to think about the possibility of taking some countermeasures, but what kind of approach does it adopt?

As NTT DoCoMo is the only one that does not handle smartphone packet price cuts, attention will be focused on its trend.