SOFTBANK MOBILE introduced real strategy discount plan "NORIKAWAKI"

For users who made new contracts, contract changes and additional purchases at "New Super Bonus" from August 19, "Monthly DiscountFrom the discount target ofBy excluding the basic royalty fee, SOFTBANK MOBILE has decided to raise the real price of 980 yen per month or moreIt is clear that we are considering introducing a new discount.

But apparently the new discount seems to be very "strategic".

※ 16: 25 added that "Okoequake division" was officially announced

Details are as below.
Mobile, price cut Competition Relapse is also Softbank, basic charge 5 months zero

According to the Nihon Keizai Shimbun news report, SOFTBANK MOBILE will introduce a new discount for users who changed from competitors using Number Portability (MNP) from 1st September.

This is a change from NTT docomo and KDDI to a user who newly signed up with the "White Plan" monthly charge of 980 yen to make the basic usage fee free for 5 months, and the average of the invoices for 3 months after switching is 1 If it exceeds ten thousand yen, the free period will be extended from the 6 th month to the 10 th month. Also, the extension is said to be possible up to 15 months.

Apparently by positively acquiring users from competitors such as NTT DoCoMo and KDDIContract net addition number reworked by NTT docomo in JulyIt seems to be a plan to return to the top of the market, but in the first placeBasic usage fee will be discounted even after the 6th month only for users who use more than 10,000 yen per month on averageIt is obviously aimed at raising the unit price of the customer, and even if it is compared with the basic monthly charge discount of the monthly monthly discount which has been provided in the past, it is not hard to say that the condition is nice Cow.

· 16: 25 additional note
Official presentation was made from SOFTBANK MOBILE earlier.

From September 1, 2009 (Tuesday), "Reprinting Discount" will be applied to users who joined SOFTBANK MOBILE using MNP, the basic fee of the "White Plan" will be free for 5 months and will be subscribed If the average amount of claims for the first three months since the second month of the next month is over 10,000 yen, the free period of the white plan basic fee will be extended for another 5 months.

In addition, when newly joining with two or more people, new members joining with referrals from users who changed SOFTBANK subscribers such as families or models, the "just" program was applied and used in combination with "NORIKAWAKI" By doing so, it seems that the basic usage fee for the White Plan will be free for up to 15 months.

"Repeated Discount" appeared! White plan basic charge is up to 10 months free! ~ In addition, "Family de Photovision Campaign" also implemented ~ | SOFTBANK MOBILE Corp.

In the case of the traditional "Monthly Discount", the merit is not very large considering that discounts including basic monthly charges were being made for 24 months.