Softbank Mobile "2013 summer new product launch" live broadcast

SOFTBANK MOBILE 's summer new product launch meeting will be held from 13 o'clock to 14 o'clock today, and we will also make live broadcasts and real - time updates from the venues etc this time. Or, I am already in the venue.

※ Live live ends, we will continue to insert articles on individual terminals.

Live streaming of "2013 summer new product launch" on the Internet | SOFTBANK MOBILE Corp.
http://www.softbankmobile.co.jp/ja/news/info/2013/20130417_01/

2013 Summer New Product Release | SOFTBANK MOBILE Corp.
http://webcast.softbankmobile.co.jp/ja/conference/20130507/index.html

2013 Summer New Product Announcement! | SOFTBANK MOBILE
http://i.mb.softbank.jp/2013summer/?adid=smtsGPp13050114


SOFTBANK MOBILE Corp. Summer New Product Presentation in 2013 - 2013/05/07 13:00 Start - Nico Nico Live Broadcasting
http://live.nicovideo.jp/watch/lv134577470

So arrive at the venue


The venue is basement 2


Over there


Arrival, people's coming


· 2013/05/07 12:41
I am waiting for start


· 2013/05/07 12: 52
White balance of lighting during shooting and voice checking


· 2013/05/07 12: 58
It is likely to start soon


· 2013/05/07 13:00
The recital seems to start, it seems to reflect from the image of the new product release in 2008.






· 2013/05/07 13: 04
President Masayoshi Son will be on the stage.


80% of mobile phone handled hands now became a smartphone.


In the past, he said "Traffic will be 40 times after five years", but in reality it has increased by 60 times.


When it comes to this it happens that traffic jams in the packet "Packed clogging"




I was foreseeing it in SoftBank


Three pieces of "Wi-Fi", "small cellized", "double LTE" are prepared for flowing explosively increased traffic without causing congestion


President grandson under presentation against the logo of affiliated company


· 2013/05/07 13:10
SOFTBANK's strengths of having two "highways", SOFTBANK's 2.1 GHz band and eMobile's 1.7 GHz band



The number of Wi-Fi spots is overwhelming compared to other companies, and it has become the most widely deployed company in the world. By the time we started spot maintenance, other companies laughed as "smartphone on Wi-Fi", but now it's natural that he is the grandchild president.


Efforts to improve Wi - Fi quality, reduce authentication time compared to conventional methods.



Weak electric connection is unstable communication


In that case switch communication to mobile phone network


Talking about Wi-Fi Son Masayoshi


· 2013/05/07 13:17
Communication concentrated in urban areas


In the case of a general design, 1000 people will be included per base station, but with a small cell design, the number of people per station can be reduced to 100 people.


In addition, the world's first large-scale cloud base station makes it easy to adjust radio interference



· 2013/05/07 13:21
The communication log analysis was 600 million monthly



Ease of connection of packet communication is now 96.7%, No.1



Ease of connection of calls is also 98.4% No.1


Communication speed No. 1 has been proven by many third party institutions



This is because Softbank 4 G LTE and Softbank 4 G are efficiently utilizing the two high speed networks.



It is a story that Softbank is a "carrier with ease of connection in the age of smart" career.


· 2013/05/07 13:25
Subsequently, new product announcement began.

First of all, "AQUOS PHONE Xx SoftBank 206SH"







Industry's first full-seg equipped smartphone with 5,0 inch full HD installed · President Masayoshi Son with the camera's F value 1.9 "AQUOS PHONE Xx (SoftBank 206SH)"


Second, "ARROWS A SoftBank 202F"







Third, "AQUOS PHONE SS SoftBank 205SH"






President grandson with "AQUOS PHONE SS (SoftBank 205SH)"


Fourth, "DIGNO R SoftBank 202K"






94g World's lightest waterproof smartphone "DIGNO R (SoftBank 202K)" has a grandson president


Fifth, "Pocket WiFi SoftBank 203Z"





Dual network support (SOFTBANK MOBILE line and EMOBILE line) · "Pocket WiFi (SoftBank 203Z)" with a 5000 mAh battery and a maximum 110 Mbps downstream and President


2013/05/07 13:41
Disney Mobile's new model is DM015K







New accessory, itomaki


It is possible to roll around 1.5 meters of cable like a spool



Son Masayoshi Son who is breaking itomaki


· 2013/05/07 13:50
Subsequently, it means "to make people happy with information revolution" ...


Started "SoftBank HealthCare" using cloud service



Exclusive offer in the domestic domestic latest model of popular "Fitbit" in America



Masayoshi Son who demonstrates how to wear it wrapped around his arm


Save health condition data to the cloud simply by wearing it







There is also a time machine function ......


It predicts future weight and face when the current health condition continues.




It corresponds to free health consultation by telephone 24 hours 365 days.


Service will be provided at 490 yen per month



Guest 's Golden Bomber and IKKO also appeared wearing Fitbit.


· 2013/05/07 13: 54


With the time machine function, there are no major changes when looking at 20 years when five guests stay healthy ... ...


Too difficult to spend unhealthy.



· 2013/05/07 14: 02
Presenting with "Mimamori Keitai 3 (Softbank 202Z)" and "Mimamori GPS (Softbank 201Z)" Son Soichi





Softbank first senior smartphone "Simple smart (Softbank 204SH)" and Son Soon









Simple smartphone dedicated packet flat rate plan is 2980 yen per month


That is the end of 2013 summer collection announcement




Finally, Golden Bomber appeared again, and Sugi Chan appeared as a member of the fifth person.



In order to enter the Golden Bomber seems to have brought a name candidate as "Supreme Speed ​​Sugi (Speed ​​Haya Too)" "Fuel Mill Sugi (Stuffing Overleast)" "Braised Sugi (Ties Over)"


It is also a scene where grandchild president gives a performance negotiation with "there is no CM coming recently" and is returned as "I changed my name to Sugi Sugi chan" OK.


Is this the next CM series?


Finally it ends with a photo session.



· 2013/05/07 14:14
Q & A session started.

Q:
About simple smartphone. Why and why are you targeting seniors at this timing?

Grandchild
In the situation that everyone uses smartphones, people say that they want to use themselves from elderly people. However, there is an opinion that if it is a smartphone so far it is multifunctional but it seems to be difficult but it is easy to understand, it is easy to see and the charge can be used with confidence. Although I have not announced the number, since simple keitai has been sold so far, I think that the user will flow to a simple smartphone.

NHK:
It seems that emphasis is placed on the breadth and ease of use of services rather than the number of terminal lineups such as simple smartphones and healthcare, but what is the purpose? I think that it is not only terminal competition, but please tell us your thoughts.

Grandchild
Since smartphones evolve with rewriting in terms of software, it is getting hard to differentiate them. On the hardware side, if it is a terminal announced today, I told you that the battery has 2 days or full seg, but 20 models and 30 models as usual are issued to make minor differences, rather than narrowing down the model, new For the service and seniors, we have characterized features that were previously missing, newly expanding.

Bloomberg:
In the Financial Times, there is an objection from the dish network against the trial calculation of Sprint acquisition by SOFTBANK, and it says Softbank's explanation is inappropriate and misleading.

Grandchild
We have announced comments that the disbursements made by dishes are misleading incomplete. I think that the opinions of both parties are divided. In today's announcement, we talked about the fact that we have the most connected smartphone in the world, has a voice network for that purpose, a data network and has the world's most advanced cloud base station. 2.5 GHz band that is supposed to be used by SprintTD-LTESoftBank has already realized it as SoftBank 4G. SOFTBANK is the world's first to make this communication system commercial service, and terminals are increasing one after another. This time, it became a place to express concrete synergy by acquiring Sprint, I think that it became reinforcement explanation of synergy part under the basis of the difference in calculation of Softbank and dish.

Freelance Inoue:
I think that all of the terminals announced this time are 4G compatible, but in 4G LTE, iPhone and iPad etc other than Apple will not come out forever?

Grandchild
There is no such thing as "eternal future." With conventional terminals, SoftBank iPhone and iPad dominate a large number in smartphone, iPhone is 2.1 GHz for iPhoneFDD-LTEAnd 1.7 GHz band of e-Mobile as double LTE. Even if it is the same iPhone 5, it is proved with data of 500 million to 600 million monthly that data and voice are connected much more than KDDI's iPhone. The other smartphone, Android, offers the world's most advanced TD-LTE and a network that uses it as its mother ship, and I think that it is effective use of the network to divide this. Depending on traffic congestion and performance of the network in the future, it may be enough to distribute this model with this network.


Freelance Yamaguchi:
I heard that Softbank is a business partner with Intel's comment "Support Sprint acquisition", but what kind of business do you think of Intel and what kind of Intel is there in the future?

Grandchild
Intel is one of the representatives of Silicon Valley companies that are supporting us. Not limited to Intel, many companies with business tie-ups with Silicon Bar are receiving formal informal support from the companies. Among them, Intel 's Otellini CEO has already announced that he will retire and he received the opinion that welcoming SOFTBANK as one of the leaders of the Silicon Valley industry, rather than having a direct business impact I have it. As for the business things with Intel, it may come out to announce various things from now.

Mobile data bank:
All of this lineup is a smartphone and its related terminals, and there is no single garage but what kind of stance do you have for Garakase in the future?

Grandchild
It is well known that future emphasis points are completely shifted to the smartphone, but some also want to continue using Garakais. For Garakae, it is the voice of the user to seek usage as usual rather than evolution, so those that have been trading will continue to line up at the shop front. Also, I would like you to understand that sophisticated models as a garage might come out sometime in the future.

Freelance Shimada:
Is there no terminal compatible with SIM unlocking this time, and what are your plans to respond in the future?

Grandchild
At one time, the voice asking for SIM unlock was great, but few people said they wanted terminal payment to go up as a result of the cancellation and the terminal price went up. Actually, I have offered a terminal that corresponds to SIM unlock release to date, but it was hardly sold. A terminal that supports SIM unlock can not be considered if such a voice rises again, but there is no need at the moment. We issue subsidies of 40,000 yen to 60,000 yen to each company and terminals, and putting it on the market, but canceling the SIM lock means that the cheapness will be gone. There are advantages and disadvantages. As a result, I think that it is actually that the popularity did not appear almost.

Freelance Koyama:
It is difficult to say "SIM unlock terminal is not popular" and "little request" in a situation where SIM lock of the main terminal such as iPhone is not released.

Grandchild
Even if you look around the world, only a part of iPhone that releases the SIM lock and sells it. This means that by setting SIM lock-free, that business operator will not receive subsidy of 40,000 yen to 60,000 yen. By selling without canceling, most of the users have the terminal in real free hands, but if it says "If SIM lock free thing is good even if it raises 60,000 yen high", if you are overseas There are as many as that. I think that obtaining that there is a possible choice.

Q:
With the topic of Wi-Fi, SIM authentication is the world's first patent, but in detail.

Grandchild
Instead of patenting to SIM authentication, it is troublesome to authenticate, to cut off with a threshold depending on the noise level or intensity of radio waves, pick up and release Wi - Fi weak radio waves while traveling by car, There is a case where Fi is switched OFF, but that it is okay without having to do such things as a function. It is because we are actively using the world's largest Wi-Fi, we realized what we have noticed.

Toyo economy:
As a movement of "next to smartphone", Google is issuing smart glasses "Google Glass", but how do you think about such movement?

GrandchildA
I think that it will come out one after another from now on, and Fitbit I announced this time is also one of those cases. Sensors and communication functions are included in every peripheral device, and in conjunction with smartphones with bluetooth etc., the ecosystem of mobile devices will be expanded more. I think that such a trend will come out that the smartphone will move it as the center model. I would like to actively handle terminals. Although I avoid comments on individual products, I think that it will be the trend of the times to come out one by one.


Freelance Ishino:
About the matter of SIM unlocking, it is said that the terminal will not sell Galaxy etc are sold for 1 million units. What is the result that corresponded with models that can not be sold?

Grandchild
It is not a question to ask us whether to release the SIM lock on the iPhone.

Ishino:
Not the iPhone, this time all of the terminals also do not support SIM lock release.

Grandchild
As for the models to be released this time, it is not bothersome to respond if there are many voices. As far as I know, DoCoMo's Galaxy does not grasp that desiring demands are coming, just because SIM lock release is available. There may be a way, but demand has hardly reached ears. Because there are many requests to cancel, it does not mean that Galaxy was sold a lot?

Ishino:
In the case of Galaxy, SIM unlocking only pays a fee.

Grandchild
Staying out supplementary money? ...... If so, I think that it would be okay for DoCoMo to make a supplementary payment and move to SoftBank with a terminal that released SIM lock, but we are most welcome. Because the acceptance system is patchy. If it is said that Galaxy users will be moving without cost here, it is OK with that, and I'd rather like to give incentives. It is hard to believe that Mr. DoCoMo is doing such a hem.

Ishino:
What is the matter of network failure yesterday?

Grandchild
I have already recovered this, so I will report it on the official website.

Q:
Story about small cell. Although it is said that it is a 2.5 GHz network, what is the correspondence with FDD-LTE for iPhone and the efforts of interference control? As I mentioned before, is double LTE sufficient? In terms of ease of connection, there was no reference to the platinum band that was advertised last year, but have you not contributed to ease of connection at the moment?

Grandchild
The platinum band is the fundamental reason for becoming easier to connect, but I have not dared to mention it because it is already done by other companies. The existence of the platinum band is undoubtedly making a very big contribution, rather, it is rather negative reason that we were not told to have a platinum band that we were told that it is hard to connect until now. It became easier to get connected as it was improved, and be able to ride on the same ring. In addition, the result which we overtaken from there has resulted in accumulation of efforts such as small cellization and double LTE.

TBS:
Stock price rose and the Nikkei average exceeded 14,000 yen, but how are you viewing it?

Grandchild
While the Japanese economy has stagnated for a long time, the effectiveness of the avenomics has a positive effect on the stock market. I expect that it will have a positive influence on the sales of the smartphone

Mobile Watch Tsuda:
About Pocket WiFi, the pricing structure is the same as the Wi - Fi router to the end? Also, does the contract need to connect with EMOBILE?

Grandchild
As a contract, you can do it all at once by SoftBank Agreement. I would like to announce the fee structure etc when the time comes from now.

Reuters:
We have emphasized that TD-LTE is commercialized as a merit of SOFTBANK, as a proposal for a dish acquisition of Dish. Why is TD-LTE beneficial over dishes? Based on the fact that Sprint will purchase Clearwire from now on, will Sprint be planned to be TD-LTE?

Grandchild
Sprint now has 51% of the shares of Clearwire. And Intel, who was a major shareholder of Clearwire, has entered into a contract to sell shares to Sprint regardless of the outcome of the shareholder vote. In other words, 65% of the execution of the shares of Clearwire is already in the hands of the sprint, and it is the default route to become a subsidiary. The clear wire has the most optimal radio wave for the frequency of 2.5 GHz, TD-LTE. Although it varies from state to state, it has an average frequency of 120 MHz and has a large frequency as a right even if it is seen worldwide. It is the clear wire that holds the big key for Sprint to play back from now. However, since Sprint does not have TD-LTE technology on its own, how to effectively utilize the 2.5 GHz band for TD-LTE will be the key to playback. SOFTBANK is the only one in the world that provides the same frequency band as a commercial service. All Android smartphones are equipped with 2.5 GHz TD-LTE compatible technology. Softbank is the partner who can achieve the best key of sprint replay most surely and surely. Mr. Dish has no such know-how or experience, and there is no technology accumulation in Sprint. Softbank is the only one in the world, and terminals are ready. That this is a big difference.

Freelance Zhongshan:
I told that SIM free carry-in contract is welcome, but even if we brought SIM lock-free terminal purchased abroad or terminal released SIM lock in the country, may not be contracted at SOFTBANK's shop. Since I do not publish APN, I do not think that it can be handled with a flat rate plan.

Grandchild
We think that providing a service to our network and terminals is a way to fulfill our responsibility. If a lot of requests come, I would like to consider it with that, but for the moment the story that there are lots of such voices or a lot of carry-ins has come up to me has not come up. It may be requested in part, but it has not reached my ears. If there is a similar request, I think that you want to tell au as well.

Freelance Sano:
About the trouble, I confirmed the official website and it seems that the cause is not touched.

Grandchild
As it is today's yesterday, it is the current situation that we have not received reports yet. Once you know the detailed situation you will officially comment on the official website.

Tokyo IT newspaper:
Although Rakuten etc. are also entering the healthcare field, how promising this market is, and how are you planning to differentiate?

Grandchild
With the cloud interlocking, it is easy for us to enjoy the service, content is substantial, we are dealing with 24 hours 365 days on the phone, we recognize that we are the first to include all services. Light terminals attached to the arms are waterproof for 24 hours, fully serviced on the cloud can be used with one touch, fully linked with the smartphone. This is the recognition that Softbank is the most advanced in the world.

Asahi Newspaper:
It is said that health care service is available 24 hours a day, is it conscious of seniors? Why Softbank does, have know-how to have?

Grandchild
Healthcare service provides specialized applications for iPhone and Android. We think that we are the first to offer full set service at cheap price including cloud. I would like to differentiate our service from other companies' services. I would like to include various campaigns so that I can use iPhone and Android in combination.

As explained long, we want to expand double LTE and TD-LTE compatible technology as a network that makes it easier for smartphone to connect, and we would like to thoroughly drill down on services for smartphone and cultivated in Japan I am thinking of wanting to expand know-how to the world. I will continue to do my best in the future, so thank you.