NTT DoCoMo live broadcasting of new product launch presentation of 2013 summer model new product

NTT DoCoMo's "2013 Summer model New product / new service presentation"Was held today from 12 o'clock. GIGAZINE editorial department carries out real time update by getting on the site and a haste new model review.

On the following site, the state of the recital performed from 12 o'clock was streamed live.

USTREAM: NTT docomo official Ustream channel
http://www.ustream.tv/channel/docomoofficial

NTT docomo 2013 summer model new product / new service presentation - 2013/05/15 12: 00 start - Nico Nico Live broadcast
http://live.nicovideo.jp/watch/lv134444657

DoCoMo 2013 Summer Model New Product Presentation | NOTTV Program Information Site
http://tv.nottv.jp/hobby/dcm2013

So arrive at the venue


Belsalle Shiodome is the venue


The exhibition hall is on the 2nd floor, the new model exhibition hall is at the basement level 1


2013/05/15 11: 06
Waiting for the release


2013/05/15 11: 08
There was an announcement that reception starts at 11:15.

2013/05/15 11: 34
The presentation is starting from 12 o'clock.


2013/05/15 11: 48
Summer model All 11 models are as follows.

Press release presentation: Develop and release eleven models of the 2013 summer model | News | NTT DoCoMo
http://www.nttdocomo.co.jp/info/news_release/2013/05/15_00.html

2013/05/15 12: 02
Waiting for start


2013/05/15 12: 04
NTT DoCoMo, President and CEO, Masayuki Kato



Today's announcement is three points


The number of smartphone users by DoCoMo increased by 8.7 million contracts from last year


Summer models are all 11 models


Features are compatible with quad-core CPU, large capacity battery, Xi compatible, NFC, NOTTV.



Two models of DoCoMo's position as a two-tiered Galaxy S4 SC-04E and Xperia A SO-04E


Galaxy S4 is equipped with the world's first full HD organic EL display


Compared with Galaxy S3α (SC-03E), the screen size is larger, the battery capacity is larger, 1 mm thinner




Sound & shot function leaving sound


Eraser mode to eliminate obstructions


Smart pose to stop playback when gaze is off



Galaxy S4 starts reservation on May 16, released on May 23


Then Xperia A


"Round form fit comfortably" "easy to hold"


4 color variations


Quick startup & shooting function that can be taken immediately from sleep mode



Full compliance with useful functions such as waterproof dustproof, NFC, Osaifu-Keitai, One Seg, NOTTV


Xperia A starts reservation on May 16, released on May 17


There is a setting of "First time for smartphone" and "Thank you for 10 years sma hobari" where a maximum of 20,000 yen discount is made from the usage fee


Introducing other models in a staggered fashion


















5 models out of 10 models have models with large capacity batteries of 2500 mAh or more


AQUOS PHONE ZETA and ARROWS NX have actual use time more than 60 hours


This is the description of the model


From here we explain the service. Began offering "Recommended Pack" and "Anshin Pack" as "docomo Service Pack" from May 16


Recommended packs are 524 yen per month at 924 yen


All-you-can-eat popular content, gained content



Anshin pack is for ¥ 1029 per month 630 yen


The handling volume of d market is 28.8 billion yen in fiscal 2012


From May 16th, "d creators" will join there



One example of products to be handled






Finally on the Xi network








Doi como president explaining Xi communication continuation rate as an example of Yamanote line and Osaka ring loop


Finally announced partnership with LINE, Ryo Morikawa president of LINE


◆ Q & A


Freelance Kamio:
About partnership with LINE. From the perspective of President Kato, how are you evaluating the current situation of LINE? DoCoMo is focusing on service related businesses, but what are the possibilities of collaboration with LINE in the service business in the future?

A:
As for LINE I thought it was a momentum service of Asahi Ascension and I am pleased that we can consider together new things together. I'd like to proactively propose various possibilities or adopt suggestions or proceed with consideration.

Kamio:
Is it a strategic alliance?

A:
Yes

NHK Yasui:
About the terminal, Xperia and Galaxy are two-tap and the number is decreasing. I think that competing against the iPhone will become a big place, but what is the aim of this lineup?

A:
For the two-stops, we chose two types of screen, those with large screen looking for functions and those seeking easiness also with functionality. In terms of competing against the iPhone or competitiveness, including special prices, I will continue to strengthen, I think that customers should evaluate and, as a result, it will be more competitive.

Mobile Watch Sekiguchi:
By saying that two-tipps are prepared, there was a model called a one-push even in the spring model, but why are you preparing such a model? Also, what is different about these two models being selected as two-tips compared to others?

A:
While the number of terminal lineups has been decreasing, while smartphones have been evolving for a long time, in the early stages we provided 20 kinds of models and 25 types of functions to prepare and prepare. However, recently, the functional performance has risen above a certain level, becoming an all-in-one model with customers' desires, Japanese functional performance. One thing that we want to narrow down the number of lineups so that customers can easily choose.
Another thing I often heard at the docomo shop is "What do you recommend?" So far, I felt that I was arranging numbers, so I chose two from the point of view that it is a characteristic large screen and ease of operation. Other models also have various features such as simple UI and large capacity battery. It is made to explain it to the person who wants it and to have it chosen, and we are starting out with the fact that these two models are characteristic.

Sekiguchi:
Outside of these two models, if you think to purchase unselected items, will there be a difference that the inventory is small or difficult to obtain?

A:
I would like to make sure it does not come out and think that ABC is a business to make as much a procurement as possible and not to inconvenience the things that have received popularity.

Freelance Inoue:
It is said that the introduction of docomo Mobile (i-mode mobile) will continue in the future in the future, but is there sometimes a LINE application installed in Docomo Mobile?

A:
For the moment, I do not think about docomo Mobile. In the first place, it is basically said that applications run on smartphones.

Freelance Koyama:
About LINE. If you call from the application using docomo line, will it be normal DoCoMo call charges?

A:
It is the charge of normal DoCoMo voice call.

(Questioner unknown):
I think that it is going to be 150 Mbps from now on, but this time there is no model supporting 112.5 Mbps called category 4 at all. Does the compatible model proactively issue the upper limit of the bandwidth, or will it be released as a high-end model as a terminal variation?

Product manager Seiji Maruyama:
About 150 Mbps service will be done within this fiscal year, and I would like to arrange terminals to some extent. As I pointed out, I do not have a terminal compatible with 112.5 Mbps this time, but I also want to align it in winter and after.

Q & A is now complete. A talk session with Mr. Matsuzaka Momo, Watanabe Ken, Ishihara Satomi, Hashimoto Ai and President Kato was held.