The cost of PS4 is about 38,000 yen, and several built-in chips occupy more than half

Although PlayStation 3 was in a state of "inversion" at the beginning when the manufacturing cost exceeded the selling price,The manufacturing cost finally declined in 2010 and it got profit normally. It corresponds to such next generation of PS3PlayStation 4(Hereinafter referred to as PS 4) was found to be 381 dollars (about 38,000 yen). The selling price of PS4 in North America is 399 dollars (about 40,000 yen), considering the cost etc. necessary for other distribution, it is almost impossible for Sony to make a profit by selling the PS4 body at the moment It is a pattern.

Sony's PlayStation 4 Costs $ 381 to Build, Only $ 18 Under Retail Price - Arik Hesseldahl - Media - AllThingsD
http://allthingsd.com/20131119/teardown-shows-sonys-playstation-4-costs-381-to-build/


IHS of the research company found out the manufacturing cost of PS4,AllThingsDIn the decomposition survey of PS 4 which was announced at the time, we clarified the manufacturing cost of PS 4. The difference between the selling price and the manufacturing cost is 18 dollars (about 2000 yen), and it seems that such low gross profit is rare in home appliances. Apple's iPad Air, the 16GB Wi-Fi model has a selling price of 499 dollars (about 50,000 yen) and the manufacturing cost is 274 dollars (about 27,000 yen), so the selling price of PS 4 You can see how low it is set.

Distinctive parts inside the PS4Advanced Micro Devices(AMD) made by an abnormally large microprocessor, this cost is about 100 dollars (about 10,000 yen). In addition, since the total cost of 16 memory chips mounted on the PS4 is about 86 dollars (about 8600 yen), the cost of these chips will occupy more than half of the manufacturing cost of PS 4 . The AMD microprocessor is manufactured in a 28 nanometer process and has a size of 350 square millimeters. "This AMD chip is unusually large, about three times bigger than the largest chips made with the 28 nanometer process we have seen so far," said IHS analyst Andrew Rassweiler is. In addition, he says that "Chips are large means you will suffer from defects in manufacturing".


For non-chip costs, Seagate's hard disk drive is $ 37 (about 3700 yen), wireless chips made by Marvell and Skyworks etc. are $ 28 (about 2800 yen), controllers are Qualcomm Bluetooth chips and Wolfson Microelectroncs Audio chip made by Bosch, motion sensor chip made by Bosch, etc. are used, and the cost of the controller alone is 18 dollars (about 1800 yen).


As Sony has little profit from selling PS4 itself, it seems to follow the business model that will raise profits by selling software and peripherals like PS3. Incidentally,The domestic sales date of PS4 is February 22, 2014, The price is 39,990 yen.