It may drop Xbox 360 worldwide to separate PS3

Microsoft is currently thinking that price cuts of Xbox 360, which is the company's next-generation game machine, are top priority. The reason is that it is due to price competitiveness to stand overwhelming advantage over Sony's PS3.

Details are as follows.Next Generation - Interactive Entertainment Today, Video Game and Industry News - Bach Makes Ready for Price War

According to this article, Microsoft is currently thinking that giving top priority to selling 10 million units by forcing the market share away at a stroke by lowering the Xbox 360's main unit price so that Sony's PS 3 can not keep up.

Currently in the United States, Xbox 360 is sold for 399 dollars (about 46,000 yen), while the low price version of Xbox 360 core system is sold for $ 299 (about 30,500 yen), whereas the PS 3 is sold for $ 499 on the 20 GB model About 57,600 yen), 60GB model is sold for 599 dollars (about 69,000 yen), and Xbox 360 is already the dominant in terms of price.

By the way, although it is the manufacturing cost of the 399 dollar Xbox 360, there is a cost cut of 300 dollars (about 35,000 yen) every time the PS 3 is manufactured, whereas at the beginning of the production 525 dollars (about 60,000 yen) It has succeeded in greatly reducing the cost from 323 dollars (about 37 thousand yen) to about 323 dollars (about 37 thousand yen), so it seems that he began thinking about price cuts.

The following link is detailed about the difference between Xbox 360 and Xbox core system
Xbox.com | Hardware - Selectable Xbox 360, how to enjoy each