Feb 14, 2023 11:35:00

The iPhone 14 Pro Max (128GB) BOM cost averages 61,000 yen, 3.7% more than the iPhone 13 Pro Max, and Apple's in-house designed chips account for more than 22%.

Apple doesn't disclose profit margins or manufacturing costs for each device, but because it works closely with its suppliers, the cost per part is pretty much fixed up front, so you can look at

the bill of materials (BoM) to see what parts of the device are. can estimate the cost of According to the bill of materials data published by market research firm Counterpoint Research, the average cost of parts for the iPhone 14 Pro Max (128GB) is $464 (about 61,300 yen), 3.7% more than the iPhone 13 Pro Max. said to have increased.

BoM Analysis - iPhone 14 Pro Max Costs 3.7% More to Make Than iPhone 13 Pro Max
https://www.counterpointresearch.com/bom-analysis-iphone-14-pro-max-costs-3-7-make-iphone-13-pro-max/

How much does the iPhone 14 cost Apple to make?
https://9to5mac.com/2023/02/13/how-much-iphone-14-cost-apple-to-make/

According to Counterpoint Research, from the bill of materials analysis, the bill of materials cost of the iPhone 14 Pro Max (128 GB) is up to $ 474 (about 62,600 yen) for the millimeter wave compatible model over 30 GHz and $ 454 (about 60,000 yen). By estimating that 44% of the iPhone 14 Pro Max shipped by the end of 2022 was a mmWave model, the average bill of materials cost was $464, a 3.7% increase from the iPhone 13 Pro Max.

Below is a graph showing the percentage of each component in the bill of materials cost, and the approximate percentage has not changed between iPhone 14 Pro Max and iPhone 13 Pro Max. However, in iPhone 14 Pro Max, the proportion of Display (display), Processing (processor), and Camera (camera) has increased from iPhone 13 Pro Max, which is pushing up the overall bill of materials cost.

The A16 Bionic chip in the iPhone 14 Pro Max has 16 billion transistors, a 6.7% increase from the previous model's A15 Bionic chip. This has improved the performance of the CPU and camera, but since it is manufactured on a more advanced 4nm process node, it increases the cost by $ 11 (about 1400 yen), and processors including the A16 Bionic chip contribute to the overall bill of materials cost. The share has reached 20%.

In addition, the image quality of the camera on the iPhone 14 Pro Max has been improved to 48 megapixels (48 million pixels), and the Sony image sensor and front camera have also been upgraded, resulting in cameras compared to the iPhone 13 Pro Max. The bill of materials cost increased by $ 6.3 (about 830 yen). On the other hand, with the generalization of 5G cellular technology, the price of cellular components has declined, and compared to the iPhone 13 Pro Max, the proportion of the bill of materials cost has decreased.

In addition, Counterpoint Research said that in the iPhone 14 Pro Max, Apple's in-house designed chips such as the A16 Bionic chip, power IC (PMIC), audio, connectivity, and touch control accounted for more than 22% of the bill of materials cost. I was.

Please note that the bill of materials cost is only for parts, and does not include costs spent on assembly, packaging, distribution, research and development, marketing, etc.