Procedure to refine and refine the details of new features that Google will divert your name and photo to ads

Recently, along with a blue bar at the top of Google's page "New Terms of Service: Updated about displaying user information in ads and contentI think that there are many people who saw that it is stated that this is a notice to start the new advertising strategy that the company advances and the names and photos of individual users are displayed in Google search results It turned out that there was a possibility that it might be. this is"Shared endorsementsThis feature is called a user,Google+"+1" which was done with, and acts such as comment, follow, etc. as part of the advertisement of the company. Details of the function of analyzing individual comments and actions including the past to make it into advertisement material and the details of the functionHow to prevent your account from being used as part of itIs from below.

Terms of Service Update Information - Policies and Principles - Google
https://www.google.co.jp/intl/ja/policies/terms/changes/


Google will be effective from 11th November 2013Google Terms of Service, And outlines the changes from the previous version as follows.

The changes are as follows.
· The first is how profile names and photos are displayed in Google services (display in review, advertisement, other commercial contexts, etc.).
By setting shared endorsements, you can control whether your photos and names appear in ads.
· The second is a precaution to use the mobile terminal safely.
· The third is about the importance of keeping passwords secret.

Among them, what is written in the first change is a description about the new advertisement function, and based on what the user posted on ++ and "+1", the user's photos, nameReuse as advertisement toolIt is what makes it possible.

Google explains the purpose of this function as follows.

We would like to provide the most useful information not only for you but also for your friends and their friends. Recommendations from people you know are very useful.

And, the merit of this "shared recommendation information" is

Feedback from someone you know can save you time. In addition, search results for you and friends will be improved for all Google services and ads, including Search, Maps, Play.

I am doing.

Details have not yet been clarified yet, but a partially published image is available here. On the Google search results pageIn the advertisement area, User's name and photo are used.


Users who have Google+ accounts are affected by this change and users under the age of 18 are automatically excluded. Users who do not want to use can be set to refuse to use (opt out). In addition, if you limit the recipients to which original comments are published, it seems that ads will appear only in the limited place.

Although this new function, it is already being talked about on the net of the world, there are many negative reactions including the New York Times.

Google to Sell Users' Endorsements - NYTimes.com
http://www.nytimes.com/2013/10/12/technology/google-sets-plan-to-sell-users-endorsements.html?_r=0


In the article, it is a privacy protection organization in the medical treatment of the United StatesPatient Privacy RightsDr. Deborah C. Peel said, "When an individual sends out information, it is almost always a one-time event that it is almost impossible to dig up and reuse it as if it were a boundary It makes me feel uncomfortable like entering by breaking the line. " "I think that I want to decide on my own boundary by myself, I do not want to be controlled by the government, Google, Facebook nor photographs and comments disappear within 10 secondsSnapchatThe increasing number of applications like that means that people want to protect their information and content by that much. "

Also, some users who also show discomfort are on the way to replace their photos with Google's Eric Schmidt's face as part of resistance. It might be an eerie situation that Mr. Schmidt's face will appear in advertisements ... ....

Google's new ad policy protest has folks swapping profile photos for Eric Schmidt's - Neowin
http://www.neowin.net/news/googles-new-ad-policy-protest-has-folks-swapping-profile-photos-for-eric-schmidts


◆ How to prevent your ad from displaying your information
If you do not want to use your own information in this "shared recommendation information", you can reject it in the following way.

First of all, after logging in to Google,Google profileAccess to.
Google profile


Uncheck the checkbox at the bottom of the page and click Save.


Click "Continue".


That's all there is to do not allow Google to divert your name and photo to ads.

So farGoogle asserted in court that reading the contents of Gmail is an obvious act as a businessDoing it,Facebook knew that it was homosexual before family membersThere are many incidents that threaten the privacy on the Internet, but if you want to avoid using individual preferences and behavior patterns, it seems better to set it as refusal.