We announced that we will cease "content scan of Gmail" that Google was conducting to display advertisements

ByCairo

On June 23, 2017, Google announced a policy to terminate the scan of the contents of each user's mail which had been carried out by the company's free mail service "Gmail". This scan was the result of various discussions and litigation as user privacy concerns.

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Google's Gmail includes a free version of Gmail, used by a lot of people, and a paid business suite for businesses "G SuiteThere are two kinds of Gmail included in "Gmail." Already, G mail for G Suite did not scan the contents of the mail and no ads were displayed in the mailbox, but this time when Google stops scanning similarly in the free version Gmail, it will be June 23 It is made clear by a blog published to.

Based on the Gmail Terms of Service, we've introduced a marketing approach to "peek" on the contents of emails sent and received using Gmail to display advertisements that match the users at the top of the mailbox.

Google Terms of Service - Policies and Terms - Google

Google's automated system analyzes the user's content (including mail) and provides individual users with relevant features. These features include customized search results, customized ads, spam and malware detection, and more. This analysis occurs when content is sent, received, and saved.

Although we have claimed that this scan is carried out by a computer program, we have insisted that there is no problem, but there are concerns that watching the contents of e-mail in any way is a violation of privacy, and litigation Has also been done.

Google argues in court that reading the contents of Gmail is an obvious act as a business - GIGAZINE


Scanning of mail is stopped by this measure, but after that, advertisement based on each user's net search history and YouTube video browsing history etc. will be displayed continuously. This means that Gmail's ads will also use the same method as the personalization method of ads that Google uses in other services. It is announced that this change will be implemented in the second half of 2017.