Lotte "Pépero" that looks exactly like Pocky is exported from Korea to overseas as a completely different product

Hello, Bike around the worldTakuya SAITO @ Chalidermanis. This year the 11th of November 2011 Pocky Day seems to have been very exciting, as various events were held as six special occasions. Also in the neighboring KoreaPeperoAs a day of the day, it surely got excited.

Before,Lotte's Pocky "Pépero"I posted an article about it, do you know that Pépero is exported from Korea abroad as a completely different product? There was a fact unknown in Japan there.

This is Pocky in Gricho Japan. Speaking of Pocky it is this design.


Chinese Pocky is the same design.


Speaking of Pocky in Thailand this design.


And this is Lepe 's Pepelo which I got in Korea.


If you compare the 4 pieces in this way, Lepte 's Pepero seems to be the same product as a Gruco Pocky. However, Pépero exported abroad was sold as a completely different product.

Its name is "Funzels"


There is a notation of "LOTTE".


On the back side is written LOTTE CONFECTIONARY (Lotte Confectionery) and Made in Korea (Korean Product).


There are notation of ENG (English), RUS (Russian), ARB (Arabic), FRA (French) and four languages.


In the lower left is a Cyrillic character in Russian.


Bar code on the side of the box.


The date of manufacture and the expiration date were listed on the bottom.


And I took out the inside of the box. It is good as the grill of the stick part, and the contents are the same as Pepelo.


I had a nostalgic taste.


Searching with "Funzels""LOTTE INTERNATIONAL"The site was hooked.

Although I can not search "PEPERO" with "PRODUCT SEARCH" to try it ......


I found it by searching "FUNZELS".


This is item details.


I saw this "FUNZELS" at a supermarket in Kenya. Even though it is said that they are not on the shelf, they are placed in a corner of the cash register, so it seems that they are not handling all the time. The price was 50 Kenyan Shilling (about 40 yen).

Why exports are not "Pepero"? This may be influenced by the circumstances in which Petero Lotte is ridiculed as copy products of Glyco's Pocky. If so, would not it be okay to stop marketing the product Pépéroo in Korea and release "FUNZELS"? That way you will not say anything. By the way, both Pepelo and FUNZELS have the same capacity 30 g, only packages are different.

Even so, this Lotte's way of doing things is not clear. The attitude of Japan Lotte who can not say anything to the way of Lotte in such home country is not clear anyhow.

(Sentence / picture:Takuya SAITO @ Chaliderman
Cycling around the world for a bicyclehttp://shuutak.com)