A powerful enemy that stood against high chains that showed signs of spreading to the world

Speaking of Japan's leading soft candy is "high chi". You surely have something to talk about once. Its popularity is not limited to Japan alone, it has become a hit item supported overseas. Hi-chu has the potential to spread to the world, but it is not a translation like sailing smoothly. In some countries Coca-Cola, a brand with a famous Big Mac rope selling competing products.

Hello,Takuya Sudo @ circle around the world bicycle @ Charridermanis. High chives with unique texture that is neither gum nor caramel was a rare existence abroad. That is why it may have been accepted by overseas people.

◆ Topics in the USA
In 2014, an article saying "Hi-chee" is spreading between Major Leaguers. It is said that it was a pitcher Junichi Tazawa belonging to the Boston Red Sox.

MLB spreading "Hi-chu" circle Red Sox Tazawa is an evangelist | MONO TRENDY | NIKKEI STYLE
http://style.nikkei.com/article/DGXNASFK0500B_V00C14A6000000

Many think that watching the big leaguer moving mouth, what is eating? It may be Japanese soft candy, Morinaga confectionery "Hi-chew". Recently "Major League" Major League heading to the ground on one hand hangs out across the country. It was said that "Tanaka Odori effect" entered the New York Yankees, but the fireman was a rival for 100 years, Boston Red Sox. From this year we have a sponsorship agreement with Red Sox, Chicago Cubs, Minnesota Twins and New York Knicks of Professional Basketball (NBA). A Japanese snack is showing amazing spread from the mouth to the mouth of the player.

Hi-chu seems to be extremely popular in the United States, and Morinaga is going to embark on local production by building a factory in the country. It was imported from Taiwan that had been distributed so far.

American version of Hai Chu.


On the back is a description Made in Taiwan.


◆ Overseas expansion of Hi-chee
Even as Morinaga, it was aggressive in business development abroad, and the following explanation was also posted on the official website.

Global Network | About Morinaga | Morinaga
http://www.morinaga.co.jp/company/about/global.html

For the Morinaga Seika Group, as an effort to expand the scale, we are accelerating overseas business development, establishing priority areas in the United States, Southeast Asia and China, and promoting the construction of local production and sales network, we are working to expand market share .
In the United States and China, we sell "Hai Chu" which has world-familiar taste and technical strength, we started manufacturing in China in 2004, and in the US we plan to produce locally in the summer of 2015. In the Southeast Asia area, we also established a joint venture in Indonesia in 2013 and are preparing for the release of "MORINAGA" brand products. In addition, the 50-year-old Taiwanese Morinaga cake, which plays a role as a global manufacturing base in addition to the Taiwan market, not only "Hi-chee" but also "in jelly" which created a new market in Japan It develops to the center.

Actually I also bought high chives overseas. This is the Thai version of Hai Chu.


Taiwan version of Hai Chu.


In Taiwan, "Hai Chu derivative" named "raw fruit soft sugar" is on sale. It became a topic in Japan at the end of 2015Hai Chu PremiumIt seems to be the same product as.


It was soft and juicy, and it was totally different from Hi-che.


Hai chu has been featured in various media as a confectioner of maid in Japan which is world-class.

Morinaga who took the major league closer to the charm of "Hai Chu" | How to walk American Sports Biz | Weekly Diamond
http://dw.diamond.ne.jp/articles/-/9673

Why can you sell Pocky, Hi-chee overseas? | Food Industry | Toyo Keizai Online | New Standards of Economic News
http://toyokeizai.net/articles/-/64687

◆ Competition named Mentosu
Although it is a Japanese high cow which is spreading abroad, its prospects are not always safe. In Singapore's supermarket, next to Hai Chu, "Ment's Chu" similar items were lined up. It is a derivative of Mentos which is not exaggeration to say that it is the soft candy which boasts the most famous name in the world, Taiwan's Hai Chu and Mentosu from Vietnam are scattering hot sparks.

High sea (7 grains) and mentosu (9 grains) in Singapore.


Mango flavored high cow.


contents.


Mentochu with green apple flavor.


contents.


The texture is almost same, but Hiju is more juicy taste.

Not only in Singapore but also in Thailand Hai Chu and Mentosu competed. The battle for fierce market share has been spreading, as it is also located in more than 9000 Seven Eleven stores in Thailand.

High chives (12 grains) and Mentosu (9 grains) in Thailand.


A description of Thai high-tea being manufactured in China.


It appears to be competing in Australia as well.

Hi-Chew Australia - A Little Piece of Heaven
http://www.hi-chew.com.au/


Mentoscu of Australia. (http://www.mentos.com.au/products)

Mentos | Stay Fresh!
http://www.mentos.com.au/


What is Mentos?
MentosIs a European companyPerfetti van MeleIt is a soft candy handled by. Hard grains like hard candy are only coated on the outside, so you can easily bit it when put in your mouth. The sweetness of the soft candy flavor that had been confined when the shells break broke the mouth.

It is one of the rulers to measure prices as overseas standard items that are placed anywhere like Coca-Cola, prices change depending on the country.Size that is also being sold in JapanIt is standard. However, there are also mini size in developing countries. In India, the mini size was sold at 8 rupees (about 15 yen). Mentos which is familiar to people all over the world. I can not measure its brand value.

Mini size mentos in Kenya.


Watermelon flavor which was rare a bit.


Mentos in countries with high humidity may be made of vinyl.


◆ China's high tide
In May this year, I traveled to Beijing and Tianjin to visit Mongolia. Even on the official page of Morinaga, China is listed as a priority area. I have searched for such expectations with a number of supermarkets in my heart. There was only "Pucho (Honpo)". Because China is also wide, it may be in Shanghai or elsewhere.

A competitor named "Dr. Bear" who sewed such a gap and sold by a local company.


Nonetheless, Glyco with Pocky had a presence in Beijing and Tianjin to secure a certain space on the display shelf. Is it a difference in business scale that I did not see Hai Chu? I expect it for my future success.

◆ Flapping abroad
Japan's high tide.


Mentos which can be said to be the gulliver of the world like this has given out competing products of Hai Chu. At the moment there are only three flavors, "green apple", "grape" and "strawberry", and I can not wipe the impression of it yet, but it can not be tolerated because it is a product of a brand with a considerably high profile. We already have sales channels all over the world.

Not to mention that Hai Chu does not even hold hands in Mentosu, not only 12 grains of regular items but also 7 grains of mini size have been sold in Thailand. It is a lineup that confronts nine menthos.

Because I am Japanese, it is the place where maid in Japan high-tech want active in the world. Without losing to Mentosuu, I hope that Hai Chu will advance overseas expansion.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com
Twitter@ Shuutak)