A lot of South Korean copy confections as I saw somewhere, how about Lotte's Pocky "Pépero"?

Hello, Bike around the worldTakuya SAITO @ Chalidermanis

Copies of Korean copies that had been making noise on the Internet Many candies, unfortunately when I actually tried traveling to Korea, it was really overflowing. What kind of product would you have if you added product designs that you have seen somewhere, as well as Japanese companies? There is a Lotte version "Pocky" in Korea. We also summarized the overseas expansion of Glyco and Lotte and the brand strategy of multinational companies.

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First off from the original. Otsuka Pharmaceutical's "Pocari Sweat"


Calbee's "Pizza potato"


There seems to be some soil where Japanese products can be active in Korea, but a lot of copies are waiting. South Korean high chews are "Crown confectionery"Michuu"


South Korea's ballpark is a "Seokan"


Korea's "Oops"


Korean "Mountain of mushrooms"


Korean "Pac-ch Cho"


Korean "Fanta River Shaker"


South Korea "peach natural water"


Although there are a lot of candies that I have seen somewhere, even this alone is a problem but furthermore "Lotte's Pocky"Pepero". Pocky is a product of Gurco, but Lotte's Pepelo and Glico's Pocky are all like packages. Of course Gricho 's Pocky was released soon, Lotte' s Pepero was sold in Korea later.


Compared to the package of Glyco's Pocky (Chinese version), you can see that it is similar, but the biggest problem is that Lotte is a Japanese company. Orion confectionery andCrown confectioneryIf the Korean company is doing it, you can truncate it as "the flood of copied goods is the national dignity". But Lotte is a Japanese company, Japanese companies are producing overseas copy products of rival companies.


The original Pocky is also named "MIKADO" and can be found in Europe. It seems that the origin of the naming of "MIKADO" came from a game using bamboo chick, it probably involved the shape of bamboo chick and pocky. The reason why the English notation "pocky" of "Pocky" is not used is because its spelling seems not to be good in English.


There is certainly a symbolic mark of "one grain even 300 meters" when looking at the back, and there is a logo of "Kraft foods (crafts Foods)" next to it. thisCraft FoodsIs a global food company in the United States, and seems to be doing business in Europe with a joint venture with Glyco.


MIKADO is written in many linguistic notation as Japanese products of Glyco.


Glyco is unusual for Japanese confectionery companies and is aggressive in overseas expansion, not only in Europe like China, Denmark, Germany, France, Spain but also in Thailand even in Thailand. It is also being exported to the United States and Canada.

Overseas Activities | Introduction of Ezaki Guriko


And Lotte likes to expand overseas as well. Lotte's gum containing only 5 found in Indonesia


Chinese version of "Koala's March"


And also in Korea "chocolate pie"


"Yukimi Daifuku"


This is "Suikaba". Why do not you feel uncomfortable with these overseas versions of Yukimi Daifuku and Koala's march is not because the product package in Japan is familiar as a sense? It is because Lotte is aggressive in expanding overseas, so you should understand the importance of product images more than enough.


This unique instant noodle package is ...


Korean companies are making it, but this is a brand image in Norway in Northern Europe. I often saw it in the Norwegian supermarket.


A famous chocolate bar "SnickersI see it all over the world.


The world's largest food companyNestleI also have a chocolate bar called "Lion".


The material called chocolate bar is together, but the package is completely different thing. Is not it the right way of competing to establish a brand image in this way? I am amazed at Korean companies that can not do it and I can not say anything.

However, Lotte is a Japanese company. As for Pepelo manufactured by Korea Lotte, is not Japan Lotte saying anything? It is a straightforward way to measure the establishment of the brand image as Pépero Pépero. Even if the material called chocolate stick is together, there should be other ways of product development. Even so, the current Pépero can only be seen as a copy product of Pocky.

It is a hot topic on the Internet. If you have the opportunity to visit Korea, please try it.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com)