There was also "kit cut of 20 yen" There was a hot eye to India by a multinational company in the world

The bottle juice of Coca-Cola is about 25 yen, the potato chips of raise is about 10 yen, the chewing candy of mentos is about 20 yen ...... India having the population of about 1,250 million people lined up in China, worldwide It is one of the markets that can not be left for multinational companies that conduct activities. Because per capita income is low, pricing according to it. Although it is a multinational corporation that is subject to criticism somewhat, it seems that even for reasons of making money, it contributes to the development of India.

Hello,Takuya Sudo @ circle around the world bicycle @ Charridermanis. I did not notice it when I was in China, but as the trip becomes longer, the same thing is sold in other countries, so I will remember the global brands in the world. Then, even in India who traveled, like other countries, global brands around the world have been sharpening pains.

◆ Food and Beverage
· Nestle kit cut: 10 rupees (about 20 yen)
Also familiar in Japan "Kit Kat" is sold as a rose from this size in India. The world standard size of 37.3 g of 4 pieces is 25 rupees (about 50 yen), 3 pieces of 27.5 g is 20 rupees (about 40 yen), the price of 10 rupees (about 20 yen) with two pieces of 12.8 g of the photograph It was.


· Cadbury's chocolate: 10 rupees (about 20 yen)
Australia, South Africa, Kenya and the former British colonies strong "CadburyThere was also chocolate in India. It is the size of the photo and 14 g. It is a genuine chocolate that melts when it is small, even though it is small. Cadbury is a company born in the UK, but in 2010 the American "Mondelse International (formerly Kraft Foods)"Has been acquired.


· Snickers' chocolate bar: 18 rupees (about 36 yen)
Even in Japan, the catch phrase "If you are hungry", CM was being swept "Snickers (SNICKERS)". As the size of 51 g in Japan also changes in price depending on the country, it can be used as an indicator of price like Coca-Cola. In India, the standard size is 50 g and the price is 34 rupees (68 yen). A 25 g package like a photo with the same width but the same width was sold at 18 rupees (about 36 yen).


· Lotte's chocolate pie: 25 rupees (about 50 yen)
In Korea it is popular as a national snacks chocolate pie. It seems that North Korea is getting enthusiastic support, and it is also traded in the black market. As a result of these circumstances, confectionary manufacturers of Korean capital such as Lotte and Orion are also active in overseas expansion of chocolate pies. Speaking of Choco Pai, I thought of a big package with about 6 bags in one bag, but it was a cute little two box in India.


· Oreo biscuits: 10 rupees (about 20 yen)
"Oreo" is a cookie that people around the world love, while calling for many discussions by "cookie" and "cream" like "Mushroom Mountain" and "Takaneko no Sato". I have seen the products of this blue package all over the world. A package in India is unusual, and the logo of Cadbury is engraved on the upper left. This Oreo, Cadbury is also a brand owned by Mondelies International in the United States.


· Wales ice candy: 10 rupees (about 20 yen)
"Walls" headquartered in the Netherlands and the United KingdomUnileverIt is a brand, I often see it with Nestle at overseas ice cream. Many people know the heart mark drawn with a white line on the red background. We offer affordable Paddle Pop where Lion characters are drawn, Magnum of luxury routes coated with chocolate, and various ice creams.


· Mentos chewing gum: 10 rupees (about 20 yen)
The world's most famous soft candy "Mentos (MENTOS)" headquartered in the Netherlands and ItalyPerfetti van MeleI am working on it. India has 10 rupees (about 20 yen), which is unprecedented in the world, but the essence of the change does not change. Is it moisture countermeasure, vinyl package is also unusual.


· Orbit's gum: 5 rupees (about 10 yen)
"Orbit" is a brand owned by Mars Inc., a distributor of Snickers, and it is a commonly found gum alongside Clolets overseas. In the former Soviet blocosphere that had been until the other day, it seems that it is comparatively strong, it was sold for about 50 yen. When it is India, it is available from 5 rupees (about 10 yen). However, there are only 5 contents.


· Coca · Cola carbonated drinks: 5 rupees (about 10 yen)
It was not a plastic bottle nor a bottle, so if you tried drinking the most cheap carbonated juice in India, it was to be poured into a paper cup with a drink dispenser. Usually, it is a no-brand, but when I was walking in the city I found a bright red mobile sales vehicle that matched the design of "Coca-Cola". It was 5 rupees (about 10 yen) with a small cup of pictures. If it is a bottle, it will be around 12 rupees (about 24 yen) in 200 ml, if it is a plastic bottle it will be 35 rupees (about 70 yen) in 500 ml.


· Royal Crown · Cola: 15 rupees (about 30 yen)
"RC Cola" is sometimes placed overseas as the third cola in the United States next to Coca-Cola and Pepsi-Cola. Coke, brand value which does not exceed Pepsi was supplemented by lowering the price.


· Raise potato chips: 5 rupees (about 10 yen)
Potato chips of "Lay's", with cheese snacks Cheetos, corn snack Doritos,FritrayWe sell it all over the world. There was a mini size sale with 5 baht in Thailand (about 20 yen), 0.5 sol in Peru (about 20 yen), 1 pound in Egypt (about 15 yen), 5 rupees 10 yen) is the cheapest as I know. I know that it will not come off, so I will take it to a hand.


· Knol instant soup: 10 rupees (about 20 yen)
Ajinomoto sells "Knorr" in Japan, but this is one of the brands owned by Unilever. Just boil water and dissolve soup ingredients, it is completed. Even in developed countries, if it is a product that contains several bags in a box, the unit price may be about the same, but in India it is basically rose sales.


· Nissin's instant noodles: 10 rupees (about 20 yen)
Nissin Food which is the birth parent of instant noodles also enters the huge Indian market, but Nestlé, the world's largest food company, preceded it seems to be a severe share fight. It is good that Masala taste is like India.


◆ Fast food
· McDonald's hamburgers: 25 rupees (about 50 yen)
Denial of beef that rocks the root of McDonald 's. Cow is a holy animal in Hindu where many people in India progress. In addition, there are also many Muslims so pork is useless. On the contrary, there are vegetarian people who cut off any meat. With such circumstances, McDonald's in India was a unique menu in the world. McDonald's, located in fast food in developed countries, is also a little restaurant in developing countries. The inside of the shop where the cleaning was also well received and the cooler worked well is a place like an oasis in India.


· Sandwich of subway: Rs. 99 (about 200 yen)
A subway that has surpassed McDonald's and became the world's largest fast food chain has stores in India as well. Like McDonald's, it's a vegetarian and non vegetarian menu. After deciding the order, picking bread, adding vegetables and dressing is the same in India as well. Because the rupee was a campaign, the regular goods are a little more expensive.


◆ Consumer goods
· Life buoy's soap: 10 rupees (about 20 yen)
Unilever, which sells soaps such as "Lux" and "Dove" around the world, is also handling the brand "lifebuoy" which has effects such as sterilization and disinfection. Product promotion by Unilever, after the toilet and before mealsHandwash dissemination activitiesWe have changed the sanitary environment in India. There are many unsanitary places abroad, so I also use this soap preference.


· Tide's laundry detergent: 1 rupee (about 2 yen)
It is "Procter & Gamble (P & amp; G)" which sells Ariel in Japan, but in india it sells laundry detergents of the brand "Tide". A small pack of one time run out like this hanging at the eaves of a store. It's a cheap price like a lie, but it will steal your clothes dirt securely.


· Corrugated toothbrush: 13 rupees (about 26 yen)
"Colgate'Toothbrush has never met in Japan where lion, kao, sunster and domestic manufacturers are strong, but overseas we develop products with overwhelming brand power. There were various types, but the most inexpensive toothbrush was here.


The same thing as the world is available in India. Products sold on a worldwide scale are wise and innovative, so there are a lot of things to learn from it. That is the same with us, Japan is full of "iPhone".

It was a terrible response on the InternetUruguay's President's SpeechThere was a sentence "What will this planet become if the Indians have the same number of cars as Germans have in a single household?" Well, Indian people should not ride a car? No, that would not be that much. Even Germans and Indians will get it all, it is only to make a car that does not strain the earth's environment.

Just by denying capitalism, the world will not be happy. Is not it important to understand? I wanted to tell you something like this, so this time I took up the global brand of multinational companies that develop in India.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com
Twitter@ Shuutak)