What is the possibility of Japanese companies becoming top brands in instant noodles eaten around the world?

Instant noodles of Nissin Foods representing Japan, such as "Cup Noodle" and "Delivery One Ten" are also found all around the world. However, that position is not absolute.

In North America I compete fiercely with Toyo Suisan's "Maru-chan", but in other areas Nissin Foods has not expanded, other companies have established brands. Not only local companies, but also representative food companies in the world. As population continues to increase, consumption of instant noodles will definitely expand. That is why Japan, a ramen powered nation, wants us to establish a top brand in the world ... ....

Hello,Takuya Sudo @ circle around the world bicycle @ Charridermanis. Instant noodles are also indispensable for travel as you can cook easily. One of the items to check when entering a new country. This time I tried summarizing the world instant noodles in the past traveling.

◆ American Market
It was only when we had not resorted to this, we looked at the success of Japanese companies in the American market. Nissin Foods of "Cup Noodle" and Toyo Fishery of "Mr. Chan" are fierce share fighting battle. Bag noodles sell for about 20 cents (about 20 yen), cup noodles from 30 cents to 50 cents (about 30 yen to about 50 yen). It was a big supermarket and it was a scene unique to mass consumption that was displayed together with cardboard. Unlike Japan, instant noodles in America are noodle soft. Because it would become fuzzy by all means, bag noodles were boiled and then eaten like boiling water after cutting boiling water.

Cup noodles of Nissin Foods in the United States are also packed with paper from the top of the container.


The contents are the same as Japan. It is also a thin film, but it is not designed to break the package with a seal on the bottom.


Cooking method with illustration on lid.


The contents will be like this. Unlike Japan, the lid is fluent.


I was able to purchase 3 sets at 1 dollar shop for 1 dollar (about 100 yen).


Here is 5 dollars at 1 dollar (about 100 yen). Nissin food noodles are sold under the brand name "Top Ramen".


There is also a product called "BIG CUP NOODLES". It was 0.69 dollars (about 69 yen) in rural supermarkets.


However, this is soup pasta. The spoon drawn on the package attracts the eyes.


Notation of 80 g. Since it is usually 64 g, it is 16 g more.


It is the name of "CUP NOODLES", but it is not ramen because the noodles are shredded.


Meanwhile, Maru's cup noodles are the product name "Instant Lunch". Here too the design is simple. Toyo Fishery has established a company in the United States under the name "Maruchan".


This is also a separate paper packaging.


"Hot & spicy beef" and exciting taste.


It caught on "Cheddar cheese" of rich flavor. If you add cheese on hand, it will be more delicious.


Maru's bag noodle looks something like this. Since carrying contents will collapse if carried around like this, I carried it around in a case.


6 pack set is $ 1.14 (about 114 yen)


In the US I always had stocks. Sometimes I put hot water boiled in the morning in a thermos bottle and eat cup noodles at noon.


Instant noodles are also available as well as instant noodles. Get Nissin Food 's "CHOW MEIN" product for 73 cents (about 73 yen). Chinese fried noodles (chao mian) in EnglishChow meinIt seems to call it.


Ingredients and water are added to a container and it is 5 minutes by range. After finally adding the sauce you can do it. There is not a process of hot water cutting.


Compared to instant noodles, there is crispness in the noodles, but because it does not cut the hot water, it makes it as a whole beccho. Depending on the amount of hot water, would it be a crispy crispy like Japan?


Maru-chan is competing in Japanese with "Yakisoba". I got it at 78 cents (about 78 yen).


Here too cooking method on the lid. It is written in bilingual notation of English and Spanish. MARU also does not have a process of hot water cutting. Because it is America, is it to avoid trial to "burn in the middle of cutting hot water"?


When it is done, it looks like this.


This American Nissin Foods and Maru-chan's share fight have been inherited to Mexico as they are.

◆ Nissin Foods overseas expansion
Nissin Foods that has been expanding overseas with "Cup Noodle" and "Delivery One Quest". As a Japanese company selling instant noodles, overseas expansion is the most advanced. I saw it not only in North America but also in Europe and China.

This design is called a cup noodle.


All made in Japan is written on the lid.


Mexico is also wrapped in paper separate from containers. Habanero, lemon and Mexican on a chicken flavor are finely tasty.


The contents are the same as Japan.


The lid is an illustration of the same cooking method as in the United States, but here is one more journey by the source.


Habanero source with which to taste the noisy Mexican people is appreciated.


If you can finish it, please apply the sauce. By taste overlapping, it became even more delicious.


Here is a cup noodle with prawns in Mexico.


In the Chinese version, "Today" and kanji were conspicuous.


Cup noodle in Denmark is common with Norway. It is unique in Europe that tomato flavor will come out.


A lid design that is appetizing.


Germany was "CUP NUDELN" and was in German notation. There was never betrayed by the curry taste drawn until Taj Mahal which is also a symbol of India, it was delicious.


There were cup noodles in France, but the design is slightly strange in this country.


Photographs of finished products are not likely to be very delicious.


The cup was told hotly about "the origin of Nissin Foods" and "Taste of Teriyaki" in French.


In bag noodles, I will see "one day delivery" overseas. I got it here in Spain.


GB = UK, F = France, D = Germany, NL = Netherlands, S = Sweden, I = Italy, E = Spain and Europe.


A Western style like the pictures of the result.


There is also miso taste.


"Is Japanese taste the same as it is"!


In Australia, "One-door delivery" was obtained. Because it is written in English and kanji, it may be common with per Hong Kong.


◆ Instant noodles around the world
Japanese companies are struggling with Nissin Foods, but I do not feel that presence if it is worldwide. Many companies sell instant noodles around the world. Famous for instant soupKnorrEven so, because it is making something, it is probably an important market. A company in Indonesia is also a Yakisoba type "Migolen", and it plans an offensive against the world.

Maggie who had just this taste in South Africa. Maggie is Nestle's brand of the world's largest food company.


Heinz, an American famous for ketchup, was also handling instant noodles in South Africa.


This is also South Africa, instant noodles that occupied a corner of the shelf.


The brand called "Mr. Lee" that was in Northern Europe Norway is Korean farming center.


In Nigeria with the most population in Africa (160 million), the overwhelming Migorrene of Indy was. Even in Ghana of the same West Africa, Indi - Mee was conspicuous. In Africa where growth is prominent, companies in Indonesia are building a solid foundation.


The indige Migolen which had been in Canada. Boil the noodles, cut the hot water, add ingredients and sauces and it will be completed. Topping with ham, tomato, cheese etc. makes it even more delicious. It is a feeling close to Japanese jacksuba.


Also in Indonesia's neighboring Australia there was indigey migolene.


In Panama I found a different Indonesian company Migolen.


Nissin Foods, Japanese companies other than Mr. Chan sell instant noodles overseas. In Canada, I found "Sapporo No. 1". It was the instant noodle which felt closest to Japan in North America.


Sanyo food also seems to have a manufacturing base in the United States.


Poland where many kinds were displayed at the supermarket. Among them, Ajinomoto 's "Mother' s Ramen" bag noodles had a different color.


Ajinomoto also sells bag noodles called "Ajino-men" in Panama.


Although it does not prosper as compared with automobiles and electric appliances, is not food which is basic in life important? You can live without a car, but you can not live without food. Food companies such as Nestle and Kraft Foods are expanding all over the world. Coca-Cola is the most obvious example of world expansion. Lipton for black tea, Nestle if it is chocolate, Oreo for biscuits and a classic shape in the world are finished. Nissin Foods and Mr. chan who were dominant in North America became subtle in sub-Guatemala. In Ecuador in South America, products of Chinese type "Izumino" are lined up on the shelf. In the world, the classic form of instant noodle is not made.

It is fierce in AmericaHamburger competitionSo, I felt the soil that McDonald's and Burger King will succeed even if they go abroad. Even instant noodles in Japan will not have been defeated. Because it is a noisy Japanese person to taste, there is no reason not to pass it even in the world. If it is local Fukuoka there is even a climate that loves house food "Umakka-chan" and Martai's "stall ramen" and donkey. It is something that Nissin Foods and Mr. chan want the offensive around the world in North American momentum.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com
Twitter@ Shuutak)