Lotte's toppo and Guriko's peejoy are two, Where are they from Pakuri and what's wrong?

It is frequently a topic in the Internet, copies of Korea and China.Peppero of Lotte resembling Glico's PockyOn the other hand, Glico in Thailand made candy called "Pejoi" similar to Lotte's topo. It feels like a betrayal ... .... There were also Pockies in China and Europe, and I was supporting the aggressive glyco for overseas expansion.

Hello,Takuya Sudo @ circle around the world bicycle @ Charridermanis. Companies are cherishing the brand value because they are items that casually get hold of them. That's why, if you release products of the same genre, it's ironic rule to avoid suffering. I tried thinking variously from where it is pakuri and why I can not go out.

◆ Pelebody of Gurco
I have bought it because it is obvious. The left is Glyco, the right is the product of Lotte. The package of red accents in two boxes of white is in a keynote box.


The backside of the package was a Thai logo.


When opening the box, Pejoi is packing one bag, and Toppo is in two bags.


It is also a form that casts chocolate into a tubular pretzel. Just comparing it with the Thai version, it is definitely peejoy that it is delicious. Toppo is not mixed with something, there is no palatable texture of chocolate. A cheap board chocolate has a soft soft touch. Meanwhile Pejoi's chocolate was also smooth with its mouthfeel and was preeminent for crispy pretzels.


On the poster for promotion of Pejoi, it is reflected in the same way as Pocky. I also write "Pockey's friend" in the package.


By the way, the design of Toppo in Japan and Thailand does not change.


Which is thehead?
Lotte'sOfficial websiteAccording to the release of Toppo in April of 1994 April.


And Peijoy 's official website of the current TigrikoProduct introductionHere. It was different from the one introduced at the beginning.


IncidentallyAmerican version of PejoiEven the same package as the official homepage of Thailand.


Because of this, Pejoi's design in Tigriko is conscious of Lotte's topo, and it feels like it was deliberately changed.

◆ Thai Pocky
By the way, Tigriko has also released Pocky, but local companies were issuing similar items. Three wonderful and ineffective red packages.


All the shapes of chocolate coated on pretzels inside are the same.


◆ Purgatory criteria
Em & M 's and marble chocolate have the same concept of "grain chocolate", but brands are established with each other. No matter what kind of company, there is no problem in newly entering existing genres. However, if I join the competition, I want to consider consideration of leading products. If generic products resemble popular brands, they will definitely stay in the eyes of consumers. It is not Pacri's standard that the later generations do not use the image of the original brand. Even in the same genre, taking the different products as examples ......

If it is a chubby chocolate, Em & M.S.


Nestle's smarties competing with M & M.


Argentine maker Rock Let's make the width wider in South America.


The cock in Peru.


This is also an item of South America, a product called Chubi.


Snickers are becoming a staple of the chocolate bar.


Nestle bites here as well, and in some countries it is attacking with the brand of chocolate bar called Lion.


Since 1926 and a chocolate bar called Black Cat that showed a presence in South Africa.


Familiar in Japan, kit cut by Nestle.


In the United Arab Emirates, products of exactly the same concept "break" were on sale.


Lotte's Koala's March and Meiji Seika's Hello Panda. Is there any problem with this?


Concept is candy with chocolate in biscuit. Morinaga also has goods called Pac-n-Cho.


That's why,As we did in the previous article, Korea Lotte's Pepelo similar to Glico's Pocky had a sense of incompatibility.


me tooI am writing an articleI have found the same product "Funzel" in Kenya, Africa. I think that Korea did not say anything if the package was different so far.


◆ What is a brand?
Bag peanuts. Handmade goods from the farmers in West Africa.


Industrial peanuts. It was mass-produced in East Africa, but it was a suspicious package.


Product peanuts. When it goes to South Africa, it is branded, and characters appear. Even if it is packed as imported food in Japan, it will be obtained without discomfort.


In this way, African peanuts were in the process until the brand was established. Even though industrialization succeeds, it takes time to become sophisticated design. Overseas is full of designs that make me think slowly.

Bulgarian chocolate bar.


Central America bag water.


Snacks in Myanmar.


We value the brand image especially by sticking to the package especially chocolate of the board etc. Long-selling items are not born early. However, once the brand is established, the business will derive from there. It is an ice cream of a chocolate maker, a candy of a drink maker, or even a character tie-up's meat ball ... .... That's why companies strive to branding products.

However, if you decide to compete at prices rather than brands, we will not stick to package design. This is a method taken by private brands, for example, a private brand of Supermarket called Usworth in Australia.


A private brand of South African shop light Super.


If so, the top value chocolate pretzel similar to the Aeon's Pocky does not need to bother to bother the red image ... ....


Large companies are concentrating on building top brands in the world where Coca-Cola in Coke, Nescafe in Coffee, Crawled in Gum, Oreo in Biscuits, Raises in Potato Chips and globalization. I do not have time to paclie.

That is why I thought how the current situation is that Lotte's Toppo in Thailand and Glico's Peijoy's packages are closely resembling.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com
Twitter@ Shuutak)