Bluesky's number of active users has decreased significantly, with monthly usage down 27% year-on-year and daily usage down 26%, representing a 50% decrease from its peak.
Bluesky's mobile app has reported a significant decline in monthly active users, down 27.2% year-on-year as of June 2026, and in daily active users, down 25.6% year-on-year as of July 2026. Monthly active users have been halved from their peak in the latter half of 2024.
Bluesky's active user base is shrinking as its focus expands beyond the app | TechCrunch
Bluesky CEO Toni Schneider wants to grow the platform and the protocol | The Verge
https://www.theverge.com/podcast/974387/bluesky-toni-schneider-interview-ai-atproto-atmosphere
Bluesky is a social networking service that launched in 2023 on an invitation-only basis and became available to everyone in 2024 after the invitation system was abolished. Because its user interface is similar to the old Twitter, Bluesky attracted attention as a migration option for 'users who were uneasy about Elon Musk's acquisition of Twitter,' and it grew to a size of 5.5 million users in just two years since its launch.
How did Bluesky, which grew to 5.5 million users in just two years since its release, get built? - GIGAZINE
Furthermore, whenever dissatisfaction with X increased, such as when X was banned in Brazil or when Musk made controversial remarks in the UK, Bluesky's user base surged. Also, when X updated its terms of service on November 15, 2024, clarifying that it would 'use posts for AI training,' Bluesky declared that it would 'not use posts to train its own AI ,' leading some writers and artists to announce their migration from X to Bluesky. Due to these developments, Bluesky's user base exploded from 2.89 million to 25.94 million in 2024 alone.
It was reported that Bluesky's user base surpassed 40 million on November 1, 2025. The following are statistics on Bluesky : as of the time of writing, the number of users is approximately 46 million, and the total number of posts is approximately 3.1 billion.
On the other hand, it has been reported that the number of active users has been steadily declining since its peak in the latter half of 2024.
According to data provided by digital intelligence provider Similarweb in August 2026, Bluesky's mobile app had 10.4 million monthly active users (MAU) worldwide as of June 2026, a 27.2% decrease year-on-year. Furthermore, mobile daily active users (DAU) continued to decline, falling to approximately 3 million in July, a 25.6% decrease year-on-year.
Furthermore, the average monthly active users (MAU) are projected to decrease to 10.7 million by the second quarter of 2026. This represents a decrease of approximately 52%, or a 50% reduction, from the peak MAU of about 22.1 million in the fourth quarter of 2024.
These declines indicate that while the total number of registered users for Bluesky is increasing, the number of users who regularly use the app is decreasing. They also suggest that not many of those who registered for Bluesky due to dissatisfaction with X continue to use it long-term. On the other hand, Bluesky's retention rate (ratio of DAU to MAU) in June 2026 was approximately 29%, which is almost the same level as Threads, indicating that a certain number of users continue to use Bluesky.
According to Similarweb data, X's monthly active users (MAU) in June 2026 decreased by approximately 3% year-on-year, and its daily active users (DAU) in July fell by 7% to 123.7 million. On the other hand, Threads' MAU increased by 21.3% year-on-year, and its website visitors also increased by 112% year-on-year to 471.6 million. It is unclear whether this increase in Threads' user base is due to users migrating from X or Bluesky, or to new social networking service users.
The following is statistical data from
In March 2026, Jay Graeber stepped down as CEO of Bluesky, and Toni Schneider, former CEO of Automattic and partner at True Ventures, joined the team as interim CEO. After officially becoming CEO, Schneider spoke about Bluesky's future on The Verge's podcast ' Decoder .'
Bluesky's new CEO wants a big tent, not a bubble | Decoder - YouTube
Schneider described Bluesky as 'a better social network without ads or algorithms,' and at the same time, 'one of over 1,000 apps built on an open protocol called 'AT Protocol'.' The core of Bluesky is to demonstrate that this open protocol is scalable, attracts other developers, and allows for the creation of numerous interoperable and collaborative apps and social experiences, which is the future of social media as envisioned by the Bluesky team.
While not directly mentioning the decline in active users, Schneider stated, 'Due to the protocol, it's open by default. Even if we wanted to, we can't keep users on Bluesky. We want users to develop other apps and try out different things.' He also noted that posts with links tend to have lower display priority on X, but added, 'Bluesky sends 2 million clicks to publishers every day,' highlighting Bluesky as a gateway to diverse information.
Regarding the future direction of Bluesky, Schneider said, 'We won't stop anything and change direction. We'll just be adding more to what some users are already doing. The current Bluesky app will not change. The public part is popular and continues to grow, so we have no intention of messing with it.'
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