Google's AI advertising tools automatically add an 'AI-generated' label to ads created using them, making it easier to determine whether an ad is AI-generated or not, not just for election campaigns but for all types of advertising.

On July 9, 2026, local time, Google announced that it will add labels to make it easier for users to understand whether generative AI was used to create or modify ads, in order to increase transparency regarding the use of AI in advertising.

Google introduces new AI labels for Ads

https://blog.google/products/ads-commerce/google-ads-ai-transparency-labels/

Google will now tell you if an ad was made with AI | The Verge
https://www.theverge.com/ai-artificial-intelligence/963628/google-ai-generated-ads-label

Google will now disclose which ads are made with AI | TechCrunch
https://techcrunch.com/2026/07/09/google-will-now-disclose-which-ads-are-made-with-ai/

With the advent of generative AI, various companies have begun using AI to create advertisements. Google has announced that it will increase transparency across its advertising products, allowing users to better understand the ads they see and providing easy-to-understand tools for advertisers to keep up with evolving industry standards.

Select the three-dot menu or information icon in the ads displayed on Google Search, YouTube, or Discover.

Then, a panel called 'How this ad was made' will be

This panel allows you to verify that the advertisement was created or edited by AI.

Furthermore, Google has made updates to make it as easy as possible for advertisers to manage their AI disclosures. When you create an ad using Google's Generative AI Ads tool, disclosures are automatically added to the 'My Ad Center' panel for each ad. In addition, they have introduced a control feature that makes it easy for advertisers to indicate whether they used Generative AI, even if they created the ad using AI elsewhere. Depending on regional requirements, the label may also appear directly on the ad. This will appear both automatically and if the advertiser uses this control feature.


The technology media outlet The Verge reported that, like Google, Meta has added an 'AI information' label to its 'About this ad' panel, which summarizes information about the ads displayed on its platform.

How Meta identifies and labels AI images in ads | Meta Help Center (ja)
https://www.meta.com/ja-jp/help/artificial-intelligence/355108217670024/

Google had already mandated disclosures for election advertisements containing 'synthetic or digitally altered content that portrays people or events as real or appear real' back in July 2024. This measure was implemented in response to the ease with which text, images, and videos can be altered due to advancements in AI.

Google mandates disclosure of realistic-looking digital election ads through advertising policy changes - GIGAZINE

In addition, in early 2026, they announced expanded access to AI watermarking technologies such as SynthID and C2PA, which can be used to detect AI-generated content such as deepfakes.