Sep 18, 2024 11:08:00

Google is developing a feature to display image provenance, strengthening support for C2PA to make it easier to distinguish between AI-generated and fake images

As the spread of fake images using image generation AI becomes a problem, the development of standards for

C2PA , a technology that embeds metadata indicating the origin of an image within an image, is progressing. Google has recently announced that it is developing a function that reads C2PA information and displays the origin of an image.

How Google and the C2PA are increasing transparency for gen AI content
https://blog.google/technology/ai/google-gen-ai-content-transparency-c2pa/

C2PA is a technology that can embed information into an image, such as 'which camera was used to take the photo,' 'which image generation AI was used to generate the image,' and 'which image editing software was used to edit the image.' By using an app that supports the display of C2PA information, you can check the history of the image.

Technology companies and camera manufacturers such as OpenAI, Adobe, Sony, Canon, and Leica have announced their support for C2PA. In addition, OpenAI has already begun embedding C2PA metadata into images generated by its in-house image generation AI, making it easier to distinguish AI-generated images.

Let’s actually check the C2PA metadata included in the AI-generated image. The image below was generated using the image generation function built into ChatGPT .

Drag and drop your image into the web app ' Verify ,' which allows you to check C2PA metadata.

Then, it was displayed that the image was generated by AI and the type of AI used.

Google has announced that it will add a C2PA metadata verification feature to its image search function in the coming months. Google image search has a 'About this image' item in the menu for each image, and the C2PA metadata verification feature will be added to this feature.

Google also plans to 'integrate C2PA metadata into its advertising system' and 'add a feature to display C2PA information for videos published on YouTube.'