Netflix announces it will increase the number of places where ads are displayed.
It has been revealed that the video streaming service Netflix is planning to increase the number of places where advertisements are displayed within its service.
Netflix's ad ambitions just keep growing | The Verge
Netflix says that ads will start appearing in more parts of its app - 9to5Mac
https://9to5mac.com/2026/05/13/netflix-says-that-ads-will-start-appearing-in-more-parts-of-its-app/
Netflix offers an ' Ad-supported Standard Plan ' for ¥890 per month as its cheapest option. With the Ad-supported Standard Plan, ads play during video playback, and these ads cannot be fast-forwarded or skipped.
Netflix held a press conference for advertisers on May 13, 2026, and revealed plans to display ads in 'vertical video feeds on smartphone apps' and 'podcasts' starting in 2027. As of the time of writing, ads are only displayed when playing standard horizontal content, but from 2027 onwards, ads will be displayed in more locations.
Netflix also revealed that its ad-supported standard plan has surpassed 250 million monthly active viewers. Furthermore, 80% of its subscribers use Netflix at least once a week.
Furthermore, it has been revealed that the ad-supported standard plan will also be available in Australia, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand starting in 2027.
Furthermore, Netflix announced the introduction of AI tools for advertisers at its earnings call in January 2026, demonstrating its commitment to focusing on advertising-related businesses.
Netflix announced in its earnings report that it is using AI for new AI tools for advertisers and for localizing and promoting subtitles - GIGAZINE
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