Pornhub releases statistical data showing what kind of videos users are watching on the world's largest porn site, the most searched game is 'Genshin' and the character is 'Tifa'
Pornhub, a pornographic video site, has released statistics summarizing the video viewing habits of its users in 2025.
2025 Year in Review - Pornhub Insights
The top 20 countries in Pornhub's traffic are as follows. Japan dropped two places from the previous year to 11th place. The top 20 countries account for 77.5% of Pornhub's traffic.
The average engagement time was 9 minutes and 33 seconds, down 7 seconds from the previous year. The average engagement time for the youngest age group, 18-24 years old, was 26 seconds shorter than the average, while it was 2 minutes longer for those 65 and older. Also, when comparing men and women, it appears that the average engagement time is 15 seconds longer for women. Comparing the average engagement time of the top 20 countries, Japan had the longest at 11 minutes and 2 seconds, which is an 80 second increase from the previous year.
Below is the result of analyzing the times when PornHub users visit the site. The darker the blue, the lower the traffic compared to average, and the darker the orange, the higher the traffic compared to average. Traffic seems to be highest after 10 PM, with the lowest traffic between 3 AM and 5 AM. This trend is seen regardless of the day of the week.
The demographics of Pornhub users are as follows:
The average age of users is 38, unchanged from 2024. By age group, the proportion of 18-24 year olds is 29%, up 2% from the previous year, the proportion of 25-34 year olds is 23%, down 1% from the previous year, the proportion of 35-44 year olds is 17%, the proportion of 45-54 year olds is 14%, the proportion of 55-64 year olds is 10%, down 1% from the previous year, and the proportion of 65 years old and over is 7%.
The age groups of Japanese users are significantly older than the overall average: 12% are 18-24 years old, 11% are 25-34 years old, 13% are 35-44 years old, 25% are 45-54 years old, 20% are 55-64 years old, and 19% are 65 years old or older.
The countries with the most users aged 18-24 were Egypt (50%), the Philippines (49%), and the UK (47%).
The gender ratio of all users is 62% male and 38% female. Of the top 20 traffic countries, the only countries with more than 50% female users are the Philippines (64%), Colombia (56%), and Argentina (56%). Meanwhile, the proportion of female users is low in Europe, with the UK at 25%, Germany at 26%, and Italy and the Netherlands at 27%. Japan's female user ratio is 31%, ranking 12th among the top 20 countries.
The most watched categories by Pornhub users are:
1st place: Lesbian
2nd place: Transgender
3rd place: MILF (older sister)
4th place: Anal
5th place: Mature
6th place: Japanese
7th place: Threesome(3P)
8th place: Hentai (Hentai/Anime Porn)
9th place: Ebony (black)
10th place: Asian
11th place: Big Tits
12th place: Creampie (vaginal ejaculation)
13th place: Amateur
14th: Popular With Women
15th place: Verified Amateurs
16th place: Cartoon (Anime)
17th place: Big Dick
18th place: Indian
19th place: Big Ass
20th place: BBW (Chubby Woman)
21st place: Blowjob
22nd place: Solo Female (female masturbation)
23rd place: Role Play (Role Play/Cosplay)
24th place: Latina
25th place: Virtual Reality (VR)
26th place: Korean (Korean descent/Korean)
Below are the most-viewed categories by country. The most-viewed category in Japan is 'Japanese.' Additionally, we can see that 'transgender' content is overwhelmingly popular in Russia and Northern Europe for some reason.
The content that grew the most in 2025 was 'Podcasts,' which saw an astounding 327% increase year-on-year. The next highest category was 'Gaming' (up 283% year-on-year). The category with the longest average viewing time was 'Massage' (7 minutes 33 seconds), and the category with the shortest average viewing time was 'Vertical Video' (3 minutes 56 seconds).
When traffic was broken down by device, smartphones accounted for the overwhelming majority at 87%, followed by PCs at 11% and tablets at 2%.
When classifying smartphone users by OS, 67.7% are Android users, 33.1% are iOS users, and 0.02% are other. When classifying PC users by OS, 70.5% are Windows users, 20.3% are macOS users, 6.3% are Linux users, 2.4% are ChromeOS users, and 0.3% are other.
The share of web browsers used to access PornHub is as follows. Chrome boasts an overwhelming share across smartphones, PCs, and VR. Traffic from Meta Quest increased 47.5% year-on-year.
Traffic from game consoles was 66% for PlayStation 5, 32% for PlayStation 4, and 2% for Xbox. Traffic from Xbox fell sharply by 69% year-on-year.
The most searched game on Pornhub is 'Genshin Impact.'
The most searched game character was 'Tifa' from Final Fantasy VII. For some reason, the most searched character in the most searched game, 'Genshin Impact,' was 'Slime.'
In addition, PornHub publishes various statistical information such as popular porn actors and actresses, and popular categories by generation, so if you are interested in more details, please check it out.
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in Note, Posted by logu_ii