Dec 06, 2024 12:25:00

Bluesky CEO Jay Graeber says 'ads won't always be shown'

Bluesky CEO Jay Graeber participated in the talk event '

StrictlyVC San Francisco ' held on December 4, 2024 local time, and spoke about Bluesky's future monetization.

Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch
https://techcrunch.com/2024/12/05/bluesky-ceo-jay-graber-is-reshaping-social-media-but-advertising-isnt-off-the-table/

Bluesky CEO Jay Graber on the need for social to recapture the open web's spirit at StrictlyVC SF - YouTube


As of April 2024, Bluesky's only means of monetization is the domain sales service . When technical advisor Why visited Japan in April 2024, we asked about monetization and received the following response: ' We don't have any confirmed plans, but we are considering implementing something like a subscription service for users who post creative content .'

When asked by TechCrunch senior reporter Maxwell Zeff, CEO of StrictlyVC, 'Will Bluesky continue to not display ads in the future?', Graeber replied, 'I don't think that's necessarily the case,' suggesting that ads may be displayed in the future.

However, he added, 'If we use advertising, it will be more based on user intent.' 'We want to align Bluesky's interests with our users' interests and not adopt a model where 'user attention' is the commodity.'

Graeber said that Bluesky uses the open

AT protocol , which allows any user to create an ad-free feed, preventing a business model that relies on advertising. He said it is important not to follow the models and failures of previous SNSs.

On the topic of monetization, Graeber told TechCrunch outside the event that Bluesky will not provide data for AI training and receive licensing fees like other social media platforms. In fact, Bluesky has stated in November 2024 that it will not use posts for AI training.

Unlike X (formerly Twitter), Bluesky has stated that it will not use posts to train AI - GIGAZINE

However, because the specifications are open, there has been

an issue that third parties can use the posted content for training purposes without permission , so we are exploring ways to express objection to training using a mechanism similar to 'robots.txt', which controls search engine crawling.

Bluesky is developing a mechanism to allow users to indicate whether they agree or disagree with AI learning, but it is unclear whether AI developers will follow the user's wishes - GIGAZINE