Twitter deletes its own account advertising tweets on Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, Post and revise the policy so that Aka BAN can be done, but withdraws immediately



Twitter announced that it would revise its ``advertisement policy for other social platforms'' to prohibit the use of competing SNS accounts for the main purpose of advertising, but withdrew this in a short time. did.

Promotion of Alternative Social Platforms Policy | Twitter Help (Internet Archive)

https://help.twitter.com/en/rules-and-policies/social-platforms-policy



Regarding Twitter, on December 14, 2022 local time, the account 'ElonJet' that tracked Elon Musk's private jet and tweeted the location information was banned, and then the account of the journalist who reported on ElonJet. Freezing occurs.

In the midst of the confusion, Twitter now displays an error message when attempting to tweet a link to Mastodon, saying, 'This link has been identified as potentially harmful by Twitter or its partners and cannot be tweeted.' I was. According to the news site The Verge, more than 10 domains were blocked, including the original ` ` mastodon.social ''.

Twitter is blocking links to Mastodon - The Verge
https://www.theverge.com/2022/12/15/23512113/twitter-blocking-mastodon-links-elon-musk-elonjet

Following this, Twitter officially announced a policy revision that prohibits posting tweets that promote competing social media. The Twitter Support official account explains the intention of the revision. The tweet was deleted when the policy was withdrawn.

'We are aware that many users are active on other social networks, but we will no longer allow free promotion of certain social networks on Twitter.'




'Specifically, we will remove accounts created solely for the promotion of other social networks and content with usernames containing links or names to the social networks listed below: Facebook, Instagram, Mastodon, Truth Social, Tribel. , Nostr, Post'




'We allow cross-posting (posting the same content to multiple services) with any SNS. We also allow links to SNS not listed above and posting of user names.'




Although not included in the Twitter Support tweet, the policy page names third-party social media link aggregators such as ' linktree ' and ' Lnk.Bio ' as prohibited services.

Specific prohibited actions include 'Follow me @[Instagram account name]', '[User name] @mastodon.social', and 'Check my profile on Facebook facebook.com/[User name]'. did.

This policy revision and its explanation tweet were made after 2:00 am on December 19, 2022 Japan time, but both were deleted by 12:00 am on the same day. A tweet explaining what kind of policy change occurred in about 10 hours was not done at the time of article creation.

Below is the reaction before the policy revision was withdrawn.

Tumblr 's official account, which was not subject to regulation, tweeted 'Oh.'



In response to the question ``Is it safe for Twitter Blue subscribers?'', Mask CEO replied, ``It's okay to share links casually, but it's not good to advertise Twitter's competitors for free.' We acknowledged that paid promotions using Twitter ads are OK, and that tweets by subscription users are not eligible.



News distribution service TheQuartering told Mask CEO, ``Isn't it too much to tell you that prohibiting advertising tweets on other SNSs is 'prohibiting posting links on Instagram'? Linktree also links to your website. We are using it for the purpose, not Twitter's competitors.'



Mask CEO accepted this point as ' I see, it's reasonable, ' and 'We will adjust the policy to suspend the account only if the 'main' purpose of the account is to advertise a competitor. It's practically the same as the anti-spam rule,' he tweeted.



In addition, Twitter founder and former CEO Jack Dorsey tweeted 'Why?'



Mr. Dorsey has just provided funds equivalent to $ 245,000 (about 33 million yen) in Bitcoin to the regulated decentralized SNS 'Nostr'. He commented, 'There is no meaning' to the news that Nostr's promotional tweets will not be possible.



In addition, Paul Graham, co-founder and programmer essayist of Y Combinator, which invests in startups, said, ``I'm at the limit of my patience.I gave up.The link to my new Mastodon profile is on my site. There is,' he tweeted.



'You'll be back,' said a voice, 'Maybe not. Elon is a smart guy. He still doesn't understand how social media is different from cars and rockets, but before it's too late.' will understand.'



Despite not linking directly to Mastodon, Graham's account was suspended for the tweet. It is unknown whether it was also the top news of the social news site Hacker News, but after Mask CEO tweeted that ``Paul's account will be restored soon,'' Graham's account freeze was lifted. I was.



Regarding the ban on advertising on other SNS, Musk said, ``Twitter should be easy to use, but it's enough to display competitors' ads for free. , so does Twitter,' he tweeted.



However, experts point out that measures to block links to competitors may be taken as antitrust violations.

Elon Musk's Twitter blocked links to rival Mastodon.
https://edition.cnn.com/2022/12/16/tech/mastodon-twitter-links/



In fact, in the first trial in which the Fair Trade Commission sued Facebook, one of the grounds of action was that it blocked the link to the short video distribution service Vine. However, the judge ruled out this charge. The state court is still appealing.



Yair Rosenberg, who runs the feature ' Deep Shtetl ' at news site The Atlantic, said, 'Social media concentrates power in the hands of wealthy elites who are not accountable to the general public. The lack of consistency and transparency in decisions has been clear for several years, and Elon Musk has made it very clear, but this is nothing new.' I'm here.



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