Adobe has launched the AI-based marketing tool 'Adobe GenStudio for Performance Marketing,' and also announced 'Adobe Project Concept' to support creators in coming up with ideas, and 'Frame.io Version 4,' a cloud video and photo collaboration tool.



At the creative conference '

Adobe MAX 2024 ' held on October 13, 2024, Adobe announced the launch of ' Adobe GenStudio for Performance Marketing ,' a marketing tool that uses AI to help companies and agencies deliver global advertising and marketing campaigns.

Adobe Launches GenStudio for Performance Marketing to Accelerate Campaigns for Marketing and Creative Teams with Generative AI and Deep Insights
https://news.adobe.com/news/2024/10/101424-genstudio-for-performance-marketing

Adobe Announces Partnership with Microsoft Advertising on Adobe GenStudio for Performance Marketing | Adobe Blog
https://blog.adobe.com/en/publish/2024/10/14/adobe-announces-partnership-microsoft-advertising-adobe-genstudio-performance-marketing

Adobe announces partnership with Google's Campaign Manager 360 on Adobe GenStudio for performance marketing | Adobe Blog
https://blog.adobe.com/en/publish/2024/10/14/adobe-announces-partnership-googles-campaign-manager-360-adobe-genstudio-performance-marketing

Adobe and TikTok expand partnership on Adobe GenStudio for Performance Marketing | Adobe Blog
https://blog.adobe.com/en/publish/2024/10/14/adobe-tiktok-expand-partnership-adobe-genstudio-performance-marketing

Adobe and Snap Partner on Adobe GenStudio for Performance Marketing | Adobe Blog
https://blog.adobe.com/en/publish/2024/10/14/adobe-snap-partner-adobe-genstudio-performance-marketing

Adobe GenStudio for Performance Marketing is a tool for Adobe GenStudio , which allows you to centrally manage the creation, delivery, and effectiveness measurement of content used in marketing campaigns, and can utilize Adobe's generative AI capabilities, Firefly , as well as large-scale third-party language models.

Adobe GenStudio for Performance Marketing is designed to help brands and agencies launch global advertising and marketing campaigns faster than ever before. With Adobe GenStudio for Performance Marketing, brands and agencies can use AI to quickly create paid social ads, marketing emails, display ads and more, and tailor the content to different audience segments to deliver personalized marketing at scale.



Adobe is also strengthening its integrations with major digital advertising platforms, including Google's ad management system

Campaign Manager 360 , Microsoft Advertising , TikTok, Snap, and Meta, making it possible to instantly deploy campaigns created with Adobe GenStudio for Performance Marketing on each platform.



'Adobe GenStudio for Performance Marketing empowers businesses to create more creative designs that amplify their brand,' said Varun Parmar, general manager, Adobe GenStudio. 'It also empowers marketers to create mass content variations to drive customer engagement, personalization and conversions.'

In addition, Adobe has announced '

Adobe Project Concept ', a tool that supports the early stages of creative activities, such as coming up with ideas and creating concepts. According to Adobe, in recent years, generative AI has been introduced into various creative tools such as Photoshop and Premiere Pro to improve workflows, but in order to use these tools, there was a problem that it was necessary to solidify a clear idea of what you want to create, verbalize it, and then enter a prompt. This problem could be a constraint for designers, art directors, and other creators who want to freely explore ideas. Therefore, Adobe developed 'Adobe Project Concept' as a tool to enable support from generative AI from the early stages of the creative process.



Adobe Project Concept includes a 'remix' feature that lets you capture a scene, object, or idea you come across and apply it to another asset or idea. Adobe also says that 'the tool lets you source, organize, ideate, edit, and publish concepts in one tool, so you can easily try out different ideas and arrive at the best one.'



Adobe MAX 2024 also announced that Frame.io Version 4 , a cloud video and photo collaboration tool that had previously been in beta , will be officially released after its April 2024 release.



According to Adobe, Frame.io Version 4 has overhauled every part of the original Frame.io to make it 'faster, more performant, and more intuitive.' The 'frame-accurate hover and high-resolution preview' feature in Frame.io Version 4 minimizes video buffering and interruptions, improving image clarity.



Adobe also reported that Canon, Nikon, and Leica have joined Frame.io Camera to Cloud (C2C), an ecosystem of cloud devices that connect Frame.io to production sets, with a statement that 'this brings real-time feedback to projects, improved stabilization, and more. This move represents a leap forward in industry standardization, providing unmatched flexibility and efficiency to an even wider range of creators, regardless of camera brand preference.'

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in Software, Posted by log1r_ut