Google adds generation AI tools to 'P-MAX' that maximizes advertising effectiveness and enables creative production

Starting in 2021, Google has been offering ``Performance Max (P-MAX),'' which allows you to place ads for all ad spaces in one ad campaign and maximize advertising effectiveness. With the addition of a new generation AI tool to P-MAX, advertisers who have previously relied on external sources to produce creatives such as banner ads can now easily produce their own creatives.

Get creative with generative AI in Performance Max

Google brings generative AI to ads - The Verge

P-MAX is a service launched in 2021 that uses AI to adjust the appropriate placement of ads for all Google advertising spaces, including Search, YouTube, Display, Discover, Gmail, and Google Maps.

At Google Marketing Live in May 2023, it was announced that P-MAX would be equipped with a generation AI function, and its beta version has finally begun operating in the United States.

Specifically, it is now possible to generate new wording and images for advertising campaigns with just a few clicks.

When generating specific creatives for your campaign, we also take into account performance data to improve the results of your ads.

Pallavi Naresh, group product manager at Google, said, ``Our goal is to help marketers of all sizes improve their performance.''

In addition, the creatives that are generated are unique to each business or client, and the same image will never be generated, so it is unlikely that a situation where ``a competitor has used the same image before'' will occur. is.