Google announces AI tool 'Product Studio' that can generate high-quality and customized product images for free, expected to increase online store sales
At the '
How to use generative AI to create product images in Merchant Center Next
https://blog.google/products/shopping/google-product-studio-generative-ai-product-photos/
Google introduces Product Studio, a tool that lets merchants create product imagery using generative AI | TechCrunch
https://techcrunch.com/2023/05/23/google-product-studio-tool-lets-merchants-create-product-imagery-using-generative-ai/
Google's new generative AI tool can jazz up product images - The Verge
https://www.theverge.com/2023/5/23/23734129/google-product-studio-generative-ai-ads-merchant-center
Product images are an important means of appealing to customers in online shopping, and by preparing product images taken in various situations, you can achieve more sales. According to Google data, products with multiple images receive 76% more impressions and 32% more clicks than products with only one image.
However, it is not always easy to prepare multiple high-quality images, and it is costly to take pictures of how the product is actually used. Therefore, Google has announced that it will deploy `` Product Studio '', a tool that allows you to create new product images using generative AI on Merchant Center , a platform for sellers to post products across Google's ecosystem. bottom.
Product Studio is a tool that allows you to use original product images to generate new images based on text prompts. Therefore, users can newly generate appropriate product images according to seasons and campaigns. For example, in the screenshot below, enter the prompt 'surrounded by peaches, with tropical plants in the background' on a cosmetic image, and add a new image. you can see it's being generated.
It is also possible to remove the background of the product image and create a photo with a white background. Click 'Remove background'.
Then, a picture with a plain background was generated.
AI can also be used to increase the resolution of low-resolution images without recapturing.
Technology media outlet The Verge notes that while Product Studio is undoubtedly useful for sole proprietors and small businesses with limited marketing budgets, large companies can also benefit from it. It points out that it may ignite the concern that it will replace the house.
Google says it plans to deploy Product Studio in the United States within the next few months and complete global deployment in 2024. Also, users using Shopify's Google & YouTube sales channel will also be able to access Product Studio's features.
Google also announced how to use AI to improve the accuracy of search and shopping ads, and how to integrate ads into the chat AI experience.
Google Japan Blog: A New Era of Google Ads with AI
Google to experiment with ads that appear in its AI chatbot in Search | TechCrunch
https://techcrunch.com/2023/05/23/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search/
By using the AI-based automatic generation function of ad assets, users who input the words 'skin care for dry sensitive skin' will be prompted with 'Sooth Your Dry, Sensitive Skin' as shown below. It will automatically generate appropriate ad titles such as 'Soothes dry skin and sensitive skin'. By displaying ad titles that match the search word, you can expect an improvement in the click-through rate.
In addition, we will integrate the display of advertisements into the chat AI introduced in Google search and start a system that displays advertisements in conversations.
Related Posts:
in Web Service, Posted by log1h_ik