Google AdWords has been discontinued, 'Google Ads' started, so that small business can do machine learning marketing

Google announced that it abolished the advertising brand "Google AdWords" and renamed it " Google Ads " anew. Google Ads covers advertising options offered on YouTube, Google Maps, Google Play, etc. and supports small business operators using machine learning to get results.

Google Ads, helping small businesses do more
https://www.blog.google/outreach-initiatives/small-business/google-ads-helping-businesses/

Advertisements used in small businesses are called "smart campaigns", and their contents can be seen from the following movies.

Get more done with Smart campaigns in Google Ads - YouTube


It goes without saying that advertising is important in business, but what you need to do for business operators is like a mountain, so it is important to distinguish "what priority is high".

Google Ads's "smart campaign" is helping such an operator. For smart campaigns, small business operators first set "business goals" in advertisements. Then, smart campaign using machine learning will continue learning to improve the results obtained by operators.

For example, if you set a goal that "More phone calls" ... ...

A smart campaign will make your business advertisements appear when people search for something similar to the business you are doing.

And you can make calls come directly from advertisements.

Also, if you are a real store, you can also advertise locally as locals visit shops.

Google's technology is progressing day by day, so we do not let the operator take time. By analyzing thousands of data points and displaying optimized keywords for that person, the work will be completed in a few minutes.

As other functions can be done with simple settings, even operators like mountains can do effective advertisement without taking time.

The state of the person actually using smart campaign is as follows. Business forms vary from yoga studio, such as restaurant that last long, trimming salon.

Smart campaigns in Google Ads help small businesses advertise online - YouTube


Mr. Susie Mill who runs "Honest Soul Yoga" started business from the desire to introduce yoga to members of the military community. Because I thought that yoga has the power of healing and mind and body.

Mill started to use smart campaign because he thought that "presence on the online is important for small business".

The goal selected by Mr. was "to call," but it was said that the phone came to come after actually starting Google Ads. It seems that the number of applications for the first lesson has expanded to double within 60 days after starting advertisement.

Meanwhile, Travis Sembrikski runs a family-run shop that has been passed beyond generations, thinking that the value of the shop is in "not changing".

However, regarding marketing, we began using smart campaign to modernize.

The most surprising thing about smart campaigns is that it's as easy as Google will do the rest only after choosing the goal.

Mr. Sembrikski also added that the phone calls started after the advertisement started, he told me he realized that "there was still a potential."

In the latter half of 2018, "Image Picker" will also be launched. This means that you can add photos to advertisements by uploading 3 photos on hand or choosing 3 photos from Google. This will allow you to visually appeal the uniqueness of services and business.

In addition to Google Ads as a new brand of advertisement, Google also announces "Google Marketing Platform" and "Google Ad Manager". The Google Marketing Platform is a combination of DoubleClick and the Google Analytics 360 Suite in response to customers' wish to use ads and analytics tools together, allowing marketers to achieve their goals . And due to changes in how the publisher monetizes, DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into one under the name Google Ad Manager.

The transition to Google Ads, Google Marketing Platform, and Google Ad Manager will take place over the next one month.