When Google enters an e-mail address, it announces "Customer Match" which can display advertisement targeting that owner

ByChen Yixi

Advertisements are displayed everywhere on the Internet, but it is difficult to display advertisements that customers will be interested in Don Pischa. Meanwhile, Google AdWords' targeting advertisement service aimed at matching advertisements and customers "Customer Match"Was announced by Google. This is a tool that allows advertisers to display ads to owner of email address on platforms such as YouTube, Google search, Gmail etc. by entering the email address of a specific person.

Inside AdWords: Google brings you closer to your customers in the moments that matter
http://adwords.blogspot.jp/2015/09/Google-brings-you-closer-to-your-customers.html


Google Will Target Ads Using Email Addresses - WSJ
http://www.wsj.com/articles/google-will-target-ads-using-email-addresses-1443468445

"Customer Match" is a tool that allows targeting advertisements to be displayed to specific customers by using the email addresses of customers already acquired by advertisers.

For example, when a customer purchases clothes, he creates a point card of the shop and fills in his e-mail address. Clothes store can simply upload the obtained e-mail address to AdWords using "Customer Match". After that, if the owner of the e-mail address is using Google related services such as YouTube or Google search, if you are logged in to Google with the same e-mail address you filled in when creating the point card, It is displayed.

If the advertiser wishes to issue a targeting advertisement, it is OK if a customer's mail list is created. Detailed instructions are on the help page below.

Create a customer email list - AdWords Help


In addition, YouTube and Gmail will be able to use "similar users" feature based on customer's mail list. This is automatically generated when the customer's mail list created by the advertiser meets the minimum requirements,Remarketing listAs well as adding to the campaign's ad group, you can also serve ads to these users.

According to Google, the two functions "Customer Match" and "Similar User" will be available in October 2015.

·bonus
Google is a tool that can deliver application ads across Google related services "Universal App CampaignsWe have announced and it is available from September 29.

This is a tool that allows you to display app ads across Google Search, Google Play, YouTube, Google Display Network (GDN), etc. When the same ad is actually displayed on different platforms, it looks like this I will.