Jun 03, 2021 11:35:00

Google clarifies the advertising policy of cryptocurrencies, what are the cryptocurrency exchanges and wallets allowed?

Google has announced that it plans to update its advertising policy on

financial products and services in August 2021. Advertising of crypto assets (cryptocurrencies) has been banned for the past three years, but it is believed that the opaque advertising policy will make it easier for businesses that comply with the policy to use it. ..

Financial Products and Services Policy Update (June 2021)-Google Advertising Policy Help
https://support.google.com/adspolicy/answer/10688110

Google is revamping its ad policy for crypto exchanges and wallets
https://www.theblockcrypto.com/linked/106997/google-is-revamping-its-ad-policy-for-crypto-exchanges-and-wallets

Google Clarifies Ad Rules for Cryptocurrency Exchanges, Wallets --Decrypt
https://decrypt.co/72562/google-ad-rules-crypto-exchanges-wallets-bitcoin

March 2018, Facebook and Twitter with, Google has a policy to eliminate the ad about the virtual currency from on the search engine showed . At that time, it was pointed out that virtual currencies were used for money laundering , and malicious advertisements were circulating, so each company made such a policy change.

Then, in October 2018, Google relaxed the regulation and allowed 'to certify crypto exchanges as advertisers on the platform in the United States and Japan'. This will allow you to place ads only in Japan and the United States, as long as your products and ads comply with local laws and global standards and your account is approved by Google by individual application. However, the requirements for advertising were not clear, and permission was required by individual application.

And on June 2, 2021, Google stated in the page 'Update of policy on financial products and services', 'From August 3, advertisers who will provide crypto transactions and crypto wallets for the United States. Can promote these products and services if they meet the following requirements and are Google certified. '

The requirements shown by Google are as follows.

Based on the law, register as follows
(A) Register with FinCEN as a money service provider and as a remittance provider in at least one state. Or
(B) A federal or state accredited financial institution.
Comply with relevant legal requirements, including local legal requirements, in states and federal states.
Comply with all Google Ads policies on your ads and landing pages.

Since all previous ad placement certifications will be revoked after August 3, advertisers will need to apply newly using the application form that Google will publish on July 8.

However, advertisements for initial coin offerings ( ICOs), decentralized finance (Defi) trading protocols, or advertisements for the purchase, sale, or sale of cryptocurrencies or related products are not permitted. Similarly, it is not possible to link to a page that aggregates and compares information on cryptocurrency issuers and related products.