YouTube announces “video reach campaign” to optimize advertising with machine learning
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The purpose of advertising is various, such as 'I want to increase brand awareness', 'I want to change the brand image', 'I want to cause specific actions such as' Purchase 'and' Click ''. On September 23, 2019, Google will use machine learning technology to display optimal advertisements for YouTube users, and the program `` Video Reach Campaign (Video Reach Campaign) '' that can increase advertising costs and brand awareness Announced.
Drive growth across the funnel with video
https://www.blog.google/products/ads/full-funnel-video/
YouTube Launches New 'Video Reach Campaign' Ad Format, Brings 'TrueView For Action' To Home Feeds-Tubefilter
https://www.tubefilter.com/2019/09/23/youtube-video-reach-campaign-trueview-for-action/
Advertising on YouTube is a short but 6 seconds long non-skippable “ bumper ad ”, another movie inserted in a “ skipable in-stream ad ” “ non-skippable in-stream ad ”, There are “ TrueView Actions ” that display clickable text as a clickable overlay. The TrueView action is the part surrounded by the red frame of the following image, and the description of the advertisement movie and the link 'SHOP NOW' are displayed.
Google ’s newly announced video reach campaign uses machine learning technology to automatically provide the best combination of ads. According to the results of the alpha test of the video reach campaign in which Ford participated, the video reach campaign has been found to reduce costs by 20% over traditional advertising.
On September 18, 2019, Google announced the launch of the “Masthead Advertising” program that displays ads on the top page of the TV app YouTube in addition to the existing advertising style.
The YouTube Masthead is coming to the TV screen
Below is an image of a masthead ad. You can see that Ford's advertisement is displayed in a prominent position on the top of YouTube's top page. The ad price for masthead ads is determined by cost-per-thousand impressions (CPM).
“We believe that by focusing on marketing goals rather than media tactics, we can become a sustainable strategic partner for advertisers.”
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