Introducing new advertisement that Google can play "pre-install" app

Of the installed applicationsOne in four has never been usedIt is known by Google's survey that it is. Although I do not know exactly what kind of application, there is a case where it does not lead to user acquisition even if it installs for the time being, but the function that Google AdWords can use the application by streaming only for advertisement promoting the installation of the application, the function of shopping application We implemented a function that can display coupons in advertisements, and we have greatly enhanced the power.

Inside AdWords: Introducing new interactive ads to drive app installs
http://adwords.blogspot.jp/2015/12/trial-run-ads-interactive-interstitials-beta.html

◆ Trial function of game application
An advertisement prompting the installation of the game application is displayed on the screen of the smartphone. Tap "INSTALL" to go to Google Play, but if you tap "TRY NOW" ... ...


The application's play screen started up on the spot and you can now play the puzzle game immediately. The number of seconds is displayed at the top of the screen, and you can play for up to 60 seconds. If you like it you can tap "INSTALL" and actually get the application.


◆ Coupon display function of shopping application
When an advertisement prompting the installation of the shopping app is displayed, there is "swipe to display proposal" at the bottom of the screen, so when swiping it ......


An application-only coupon with a discount of 100 dollars (about 12,000 yen) was displayed. By installing the application and entering the displayed user code, you can use the coupon with your shopping application. In addition, this applicationZALORAIt is said that it is an advertisement which was actually used by the shopping application of the website called "advertisement."


◆ Trial function of shopping app
Also an advertisement of shopping app. It shows what kind of items you have, swipe to the left ... ....


It is possible to display other products we are dealing with, and users can actively see advertisements, which will lead to an increase in the installation rate of applications.